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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Women Stylish Autumn Tassel Stiletto High Heels Side zip Pointy toe Ankle Boots, 137 Retail Belarmino Women's Fashion-Borda Women's Size 9.Leather Boot.EUR 40,Womens Winter Warm Down Boots Zipper Lamb Hair Liner Flat Casual shoes Ske15,Women's Leather Over Knee High Long Suede Elastic Boots High Heels shoes Winter,Womens Ankle Boots Fox Fur Real Leather High Heels Stiletto Winter shoes Formal,

Women round toe creeper flat hidden heel buckle strap patent leather rivet shoes,WOmen's Camo High Platform Round Toe Lace Ups Canvas Sneakers Mid-calf Boots,1902 adidas ORIGINALS Sambapink Women's Sneakers Sports shoes CG6618,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Women's Ankle boots Chunky Block heel shoes Square toe Zip Ring Buckle Black HOt,20cm Super High Chunky Block Heel Sexy Platform Zipper Womens Knee High Boots, Twitter
Women's Buckle Strap Match colorZip Pointed Toe Fashion Ankle Boots Party Europe, Pinterest

Dr Martens mid calf boots black UK 5 EU 38,Saucony S10418-30 Kinvara 9 Light bluee Denim Women's Running shoes Size 9 US,Women's Steven Sady Cognac Leather Size 8.5 MSRP 170 ,

120.00 Saucony Womens Ride 10 Running Sneaker shoes, Fog Vizi Red, US 8,Adidas Alphabounce 1 W White Grey Black Women Running shoes Sneakers DA9971,Womens Real Leather Rivets Mules shoes Ankle Boots High Heel Point Toe Pumps NEW,

6 Inch Heel, Heel, Heel, 1 3 4 Inch Platform Open Toe Heel Lace-Up Front Ankle Boot b4ee32

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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BARGAIN Asics Gel Kayano 25 Womens Running shoes (B) (100),

Women's STEVE MADDEN Enngage Leather Mid-Calf Boots Black Size 6.5 M,361 Degrees Women's Shield 2 Indigo Aruba 10 B US,Womens Split Toe Fashion Zipper Ankle Boots Block High Heel shoes Leather pumps,WOMENS ADIDAS EQT RACING ADV PK SZ 8 blueE TINT GREY BLACK PRIMEKNIT CQ2240,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Women's New Balance shoes Sneakers New W750SS1 Size 9.5,Saucony Women's shoes Sneakers - 1108-705 Grey Spring Summer 19, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Women's Ariat Cowgirl Boots Brown Leather Embroidered Trim Size 7B Med. 10008634, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the 1809 adidas Originals Stan Smith Mesh Women's Sneakers Sports shoes S82256,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Fashion - Ankle
Brand:

Pleaser

Heel Height: High (3 in. and Up)

Sexy Womens Pointed Toe shoes Block High Heels Ankle Boots Side Zip Casual HOT,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Women's Nike Air Max 95 QS SILVER BULLET METALLIC BLACK gold RED 814914-002 7.5,Womens Gothic Round Toe High Block Heels Ankle Motorcycle Boots Lace Up shoes,RARE HOUSTON MARATHON EDITION SKECHERS GO RUN RIDE 3 RUNNING SHOE XTRA INSERT,SAUCONY Hurricane ISO 2 Wms Size 10 42 EUR 160 bluee Citron,Womens High Top SNeakers Hidden Wedge Heels Lace Up Casual Trainer Leather Boots,Womens pointy Toe suede ankle short pull on Boots chunky high heels shoes Lady S,.

You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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2018 Air Jordan 3 (Black Cement),

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Womens 12cm Stilettos high Heels Knee High Boots Pole Dancing shoes Pointed Toe,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Denim Chunky Low Heels Lace Up Fashion Retro Style Ankle Boots Hot B476,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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A Fantastic Pair of Brown Nine West shoes size 8.5,

Women's Metal Decoration Buckle Ankle Boots Side Zip Platform Wedding Riding, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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