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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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SCHUTZ - AIMA NATURAL LEOPARD SNEAKER SZ 8, RETAIL 220, Facebook
Vans SK8 Hi Slim Zip Perf Leather Black Black VN000XH8GKA Women's Size 8,Womens Brooks Ghost 11 Womens Running shoes - Black, Twitter
Adidas 8K Core Black DB1742 black, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Womens Black Knight Platform Suede Wedges Heel Over the Knee Boots Long shoes,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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ThirtyTwo Women Exit Snowboard Boots (7) Black,Womens Genuine Leather Heel Zip Knee High Boot Stilettos Pointy Toe shoes 4-10.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
Womens Ankle Boots Round Toe Lace up Side Zip Rivet Low heel shoes Oxford Punk, Women's Stilettos High heel shoes Pointy toe Snakeskin Zip Ankle boots Fashion,Womens over the knee boots stilettos black platform shoes synthetic leather BOOT,100% AUTHENTIC CHRISTIAN LOUBOUTIN LOUIS FLAT SPIKES HIGH TOP SNEAKER 41 NEW,.
NIKE WOMENS NIKE AIR MAX THEA JCRD WOMENS SNEAKERS NIKEHYPER GRAPE , The ability to book an appointment easily and seamlessly straight from your website.
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420 SCB W ECRU grey,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
Women Real Leather Chunky Mid-high Heel Tassels Pointed Toe Ankle Boots Hot B48,NIKE ROSHERUN WINTER WOMENS SNEAKERS NIKEBLACK ANTHRACITE COOL GREY,STEVE MADDEN Black Leather KLICK Pointed Toe Zip Ankle Boots Sz 8.5 149,32 Nike Shox Gravity Women's Running shoes Metallic gold AQ8554 700 Size 7.5,.
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With the 10018789-200 Ariat Womens Unbridled Shayla BootB (M)- Choose SZ color.,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Solid Women Combat Riding Side Zip Warm Block Heel Mid Calf Boots shoes Vintage,Steve Madden Women's Webster Chelsea Ankle Bootie Tan Suede 9 M,2009 WMNS Nike Air Shox Experience+ 2 SZ 9.5 White Bright Crystal 343595-181, 325 Madewell J.Crew Watchtower Boots Tan Leather size 9 EXcellent,
Sperry Top-Sider Women Seaport Daley Chelsea,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Womens Retro Pointy Toe Leather Ankle Boots Block Chelsea Casual Pull On shoes,Women's Wedge High Heel Side Zip Round Toe Mid Calf Boots Suede Embroidery shoes,Womens Black Med Block Heels Square Toe Knee High Riding Boots Zip shoes SZ F237, 199 BCBG MAXAZRIA Women Aubrey High Heel Ankle Bootie shoes,Brown Suede,US 10, 169.95 Steve Madden Womens Carrie Tall Slouch Boot shoes, Black, US 6.5,100% AUTHENTIC Miss bluemarine sneakers size EUR 38,
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Women's Brand New AF 6IN PREM DK PNK Fashion Design Topic Wear Boots,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 424 Fifth Gianetta Black 8.5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
AC549 MBT shoes bluee green textile women sneakers EU 36,EU 37,
Womens ADIDAS CRAZYPOWER TRAINING SHOES Black Sneakers CG4157 NEW,Womens Lace up Leopard Round toe Ankle Boots Fur Furry Lined Winter Warm SIBO, 99.99 Puma Women Basket Platform - Patent Leather bluee bluee surf 363558-02,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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7851695 LPFBTT40 Women's shoes Size 10 M Black Leather Boots Johnston & Murphy,Current specials and promotions
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Womens Embroidery Floral Knitted Stretch Over Knee Boots shoes Sneakers Platform,B37615 Yung-1 Red White Navy, US8,Womens Adidas Arkyn W Running Sneaker - Dark bluee White Gum Sz 8.5,Zumba Fly Fusion shoes - Black A1F00080,5.11 Tactical Series HRT Combat Boots Women's Size 8.5 (Men's Size 6.5) Black,
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Women Suede Shinning Rhinestones Mid-calf Boots Pointed Toe High Heel Partyshoes,365054-03 Puma x Fenty By Rihanna Women Bow Sneaker purple sweet lavender,24 New Nike Womens AF1 Ultra Force BHM QS Black History Month Black 717464-001 7,Women's Black Leather Apostrophe Kylie Knee High Tall Boots Size 8.5 M 3 Heel,.
ZARA LEATHER ANKLE BOOTS WITH ZIPPER SIZE 8,
Womens Faux Suede Stretchy Pull On Over Knee High Boot High Heels Platform shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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