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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
Women's Salomon X-Mission 3 Trail Running shoes - Shadow Dk Purple Nile bluee,A5389 New Women's Jessica Simpson Grandie Black Microsuede Boots 9.5 M,SARTO by Franco Sarto Effie Leather Knee High Boot Brown - 6.5 NEW,181 FOOTWEAR WOMAN SLIP-ON CLOTH +RHINESTONE BLACK - F20C,Torrid Genuine Suede Lace Up Gladiator Boots Wide Width Black 11.5 65053,
Women Resistant Snow Boots High Top Waterproof Warm Slip Travel Velvet Formal, Nike Air Max 1 Womans UK 4.5 Prism Pink Grey Sneakers Trainers Lace up 64,,Womens Mid Calf Boots Pointed Toe Cross Strap Wedge High Heel Leather Fashion,70s Pertti Palmredh Finland Galo Boots Size 6 Black Faux Leather Weatherproof,
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Sexy Womens Knee High Pointy Toe Lace Up Side Zip Leather Stiletto Fashion Boots,
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Women's Buckle Ankle Sexy Boots Side Zip Platform Suede High Heels Stiletto Xmas,29277 HOGAN shoes SNEAKERS women black WOMEN'S BLACK SNEAKERS,Womens Mid Wedge Heel High Top Lace Up Sneaker Fashion Sport Splice shoes 2019,Sneakers Women's Athletic Luxury colorful Rhinestones Leather Breathable shoes,Womens Mesh Pointy Toe Party Club bLOCK Heels Ankle Boots shoes Fashion Pumps Sz,
Women's casual shoes Riding mid heel leather back zipper knee high boots size, 120 Women’s Air Shake Ndestrukt GS Island Green 7.5 Rodman zoom max 95 90 1, NEW Asics Gel Netburner Super 6 Womens Netball shoes (B) (9021),
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
Womens Zip Over Knee Boots Club Metal Decor Super Stiletto Heels Plus Size shoes, Instagram
195 Rebecca Minkoff Krissa Fringed Western Boots Black Suede Wmn 10 M, Facebook
Women's shoes Solid Thick Heel Zipper Square toe Simple cowhide Short Boots,Sexy Women Winter Fashion High Heel Rhinestone Knee Long Boots Round Toe shoes, Twitter
Womens Open Toe High Wedge Heel Mesh Summer Sandals Spred Casual shoes Lace Up, Pinterest
450 Authentic Y-3 YOHJI YAMAMOTO Women's Qasa Elle Lace Metallic Black Sneakers,Sam Edelman Whitney Tall Wedge Boot in Black - 9.5 NEW,10 CROSBY DEREK LAM Leather Suede Black & Grey shoes Booties Size 6.5 NICE,
Sperry Top-Sider Women Angelfish Metallic Boat shoes,Saucony Womens Peregrine 7 Mesh Athletic Support Terrain Running shoes Size 6, 135 NEW DR.COMFORT WALK Womens 10.5 BLACK CANVAS SNEAKERS DIABETES SHOES,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Adidas Adizero Tempo 9 Womens Athletic shoes Clemin Mysink Hiraqu 11 US 9 UK,AB539 D.A.T.E. (DATE) schuhe black leder wildleder damen sneakers EU 37,
VANS Authentic FRINGE (Leather) - Black gold,
9766-31943 Sneaker men Andrew Charles Bianco 44 EUR - 11 US,Saucony Zealot 2 Womens Running shoes Mint Green Sneakers S10314-4 NEW,Adele Dezotti S3303 ankle boot nappa leather black elastic pearls heel 9cm,Sz 5 5.5 NEW DS NWOT VTG BROWN LEATHER WORK LOGGER LACE UP BOOTS USA,
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Women Classical Knee High Boots Vogue Chunkle Heels Pointy Toe Winter Boots @BT0,
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shoes Puma Basket Heart Canvas Wns 366495 03 Sneakers women bluee Flower Casual,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Womens Round Toe Lace Up Cow Leather Flat Heels Creeper Sneakers shoes Platform,Women Stylish Autumn Tassel Stiletto High Heels Side zip Pointy toe Ankle Boots, Easy access to information on all your services, pricing, and any specials you may be currently running.
ADIDAS Adizero Adios W, Women's Sizes 12 Men’s 10.5 White gold BB6409 NEW, 100% Authentic Balenciaga Runners Women's bluee Sneakers Brand New,Brooks Liberty 8 Womens Crosstraining shoes (Mesh) (B) (552),Women's NIKE Classic CORTEZ Leather sz 10 Black shoes 807471 010 New Athletic,.
Stylish Fashion Womens Sexy Zipper Hidden Wedge Winter Snug Thigh Boots shoes sz, The ability to book an appointment easily and seamlessly straight from your website.
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Women's Hoka One One Challenger ATR 4 Trail shoes - Dark bluee Dark Teal - NIB, Links to your social media pages to build your online following.
VELETTO shoes 031477 Brown 36,
Womens Occident Patent Leather Stilettos High Heels Knee High Boots Sexy shoes,2017 WMNS Nike Air Thea Leather SZ 7 Off White Cream Lab SP 904500-100 NEW,50% OFF NEW 1012463 TEVA WOMEN'S FOXY MID LEATHER BOOTS , SZ 7, BROWN.,Winter women's ankle snow boots casual flat round toe pull On fur Trim shoes,STEVEN Burgundy Leather Rope & Ring Knee Hi Boot Women US 8 38 Made in ,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Womens Asics Gel Fuji Freeze Gtx Womens Walking shoes - Black,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Women Winter Thicken Ankle Snow Boots Round Toe Shiny Flat Heels shoes Plus Size,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Women's Block Heels Square Toe Pull On Ankle Boots Mules Stylish Zipper OL shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: A2 by Aerosoles Women's Money Role Boot Grey Lizard 9.5 M US,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
420 SCB W ECRU grey,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Vans DISNEY Classic Slip-On Mickey Mouse Fashion Sneakers,shoes VN0A38F7UJ4,Current specials and promotions
Womens Sexy 2019 Stilettos Heel Mesh Floral Heeled Knee High Boot Breathable,Womens Stretchy Suede Block Chunky Heel Zip shoes Embroider Over Knee Thigh Boot,,Womens 7.5 M Dan Post Vtg Brown Leather Cowboy Western Boots Embroidered Cowgirl,Women Genuine Leather Point Toe Ankle Boots Tassel Zip High Heels Oxfords Pumps,
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Women Chelsea Knee High Boots Lace Up Pointy Toe Clubwear Party Fashion NEW 01,Adidas Adizero Defiant Bounce Tennis shoes - White - Womens,Womens Winter Fur Creepers Slip On Casual Warm High Heels Platform shoes 4.5-9,Sam Edelman Victoria Tall Over the Knee Suede Boot - 10 NEW,.
AB283 C'EST MOI shoes black cuir femme bottes EU 35,EU 39,
895 Maison Martin Margiela Red Future High Top Sneakers Size EU 40, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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