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Winter Sweet Womens Cotton Mid Calf Boots Thick Wedge Heels Snow Boots shoes,Acne Studios White Triple Low Top in 37,2018 Womens Nike Free RN GPX Floral Running shoes Sz 8.5 New in Box, NEW Brooks Neuro 2 Womens Cushioned Running shoes (B) (099), 100 Madden Girl Women Melindaa Knee High Boot shoes, Dark Taupe, US 7,Women Pointy Toe Buckle Strap Zip Kitten Low Heels Lace up Suede Ankle shoes sz_,

As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Sam Edelman Whitney Tall Wedge Boot in Black - 9.5 NEW,95563 Sneakers Adidas NMD-R1_STLT women grey 95563,Skechers Women’s Unity-Pure Bliss Trainers - White uk 7,2019 Fashion Flat Heels Ankle Platform Snow Boots Winter Women Warm shoes NEW,Womens Real Leather Slip on Casual Crreepers Platform Heels Pumps Round Toe shoes,Women Knee High Comfortable WIDE-Calf Boots Size 10 Wide Boot Vegan Suede NEW,.

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8.5 WMN'S NIKE Vapormax 2018 WHITE BROWN Running shoes CASUAL MULTICOLOR PINK 7Y,Skechers 845 Shape Ups 11814 Silver White Walking Rocker shoes Womens Size 9.5,Vince Camuto Brown Suede Reptile Print Brass Plated Boots Women's Size 8,

Sam Edelman Taupe Suede Holt Ankle Boot - Spiked Heel - Size 9.5 EUC Unique,Women Stylish Rivet High Heels Stiletto Ankle Boots Pointed Toe Patent Leather,Women's Brand New Adidas NMD_R1 PK Athletic Fashion Design Era Sneakers,9.5 New Womens Adidas NMD XR1 shoes Running Training Casual Tan Black primeknit,Womens Leather Snakeskin Pointed Toe Over Knee Boots C7 Stilettos High Heels H72,TV1552 shoes Sneakers D.A.T.E. 41 unisex Multicolor,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Sexy Womens 20cm Heel Pole Dancing shoes Over Knee Thigh High Leg Boots Plus Sz,Womens Oxford Pointy Toe Suede Knee High Ridding Boots Stilettos Heel shoes Uk,Womens Cow Leather Flower Fashion Sneakers Flat Heel Slingback New Mules Oxfords,

Women Stilettos High Heels Over Knee Boots Pointy Pointy Pointy Toe Zip Sexy Stage shoes plus 941c58

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Womens Punk Belt Buckles Chunky High Heels Platform Roman shoes Black Zip Party,

NEW Adidas Originals NMD R1 Primeknit (Women Size 10) Running shoes UltraBoost,@45%OFFNew with Box Ash Low Top Leather Sneakers shoes, Midnight Brown, EUR37,Womens autumn winter stretch over knee low heel block pull on round toe boots SY,844740 999 New WOMEN NIKE LUNARDTELOS Cross Training CrossFit Running shoes,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Womens Adidas Originals Tubular Defiant Black Sneaker,Seychelles Lets Go Crazy Size 10 Black Suede Leather Ankle Boots Cut Outs, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Women Rhinestone Leather Cotton Filled Platform Warm Winter Mid Calf Boots shoes, The ability to book an appointment easily and seamlessly straight from your website.
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Women's shoes Mid-Calf Boots High Stiletto Heel Pointed Toe Flower Print Roman, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Acne Studios Pale Pink Adriana Sneakers Size 35,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Women's Gladiator Thigh-High Boots Roma Sandals High Heels Peep Toe Party shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Women Boots Genuine Leather shoes Lace Up Mid Wedge Heel Side Zip Casual Platform,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 82 NATURALIZER JENELLE BLACK LEATHER RIDING KNEE HIGH BOOTS SZ 5 MSRP 158,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Adidas Adi Speed 117524 Suede Indoor Futbol Soccer shoes Women's Sz 9 A74(5),

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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