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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Womens Med Wedge Platform Ankle Motorcycle Riding Boots Creepers Sport shoes F68,Women Real Leather Suede Snake Print Knee Boot Pointy Toe Party High Heel shoes,9803-32163 V 1969 Italia Womens High Sneaker Fucsia 36 IT - 6 US,Women's Punk Platform Block Heel Strap Ankle Boots Gothic Nightclub Black shoes,Womens Ankle Boots OL Pointy ToeMid Stilettos Hels Back Zip Leather Formal shoes,Womens Adidas Response Boost St Womens Running shoes - bluee,.
Women Mid Calf Boots Buckle shoes Fur Furry Lace Up Fur Snow Winter Warm Boots,
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Women Chunky Heels Ankle Boots Pointy Toe Lace Edge Side Zip Beads Casual shoes,Women's Sport Pumps Hollow out High Heel Lace up Breathable Mesh shoes Sneaker,SANTONI CALZATURA women SNEAKERS PELLE BIANCO - EAF6,Womens Rhinestones Lace Flower Casual Sneakers Lace Up Sports Athletic Low Top,Womens Military Buckle Oxford Motorcycle Fashion Combat Mid Calf Boots shoes,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Womens Knee High Boots Side Zip Round Toe Hidden Heels Flat tassels pure color,WOMEN'S ASICS GEL-NIMBUS 19 RUNNING SHOES AQUA NEW ,VIONIC Women's Walker Classic shoes Black - Size 8.5 W,AB54 INVICTA shoes blue textile daim femme sneakers EU 35,EU 36,EU 37,EU 3,
Make sure you utilize all the big social media platforms such as:
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Ten Points Aurora 301 brown 360003 +NEU+ viele Größen, Facebook
Women Black Suede Over Knee Booties Chunky Stretchy Pointed Tie Fashion Pull on,Adidas Advantage vs W Ladies Sneaker shoes Navy bluee Trainers Sports Aw4792, Twitter
Winter Womens Mid Calf Boots Snow Warm Round Toe Pull On Fur Pull on shoes Sz, Pinterest
Womens Fashion Creeper Mesh Net Front Zip Platform Leather Ankle Boots Sneakers,Womens Rockport Abbott Panel Bootie Size 7 - Black Leather,Stylish Floral Embroidery Block heels zip point toe Ethnic Womens ankle boots sz,
Women Casual Lace Up Stretchy Mid-Calf Boots Girls Block Heel shoes Plus Size,Women's Brand New Y-3 WEDGE STAN Athletic Fashion Design Topic Sneakers,Womens Sexy Buckle Strap High Heels Platform Ankle Boots Stilettos HOT shoes,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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AB57 INVICTA shoes white textile daim femme sneakers EU 36,EU 37,EU 38,EU,
✔️ NeW ✔️ NIKE LAB Air Force 1 Leather CMFT COGNAC WOMEN'S Sneakers Size 8 ,Womens Adidas Kanadia Trail 81 Womens Running shoes - bluee, 199 PUMA RUNNING CROSS TRAINING BLACK VERY SOFT LEATHER SHOES Size 8,Women Stilettos Over Knee Thigh High Boots Stretchy Leather Sexy shoes Nightclub,
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Women's Nike Air Huarache Run Wolf Grey Athletic Fashion Everyday 634835 014,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Womens Suede Metal Decor Block Mid Heels Knee High Knight Boots Round Toe Zip,Women Platform Wedge Knee High Snow Boots Round Toe Fur thick Pull On shoes 13, Easy access to information on all your services, pricing, and any specials you may be currently running.
2019 new men's sport running shoes man's sneakers breathable mesh outdoor, Vans Classic Slip On Perf Leather Smoked Pearl VN-018DGKB Women's Size 10.5,621078-003 NIKE AIR MAX 2014 WOMENS SHOES SIZE US8 ONLY ONE IN THIS SIZE ON EBAY,Women High Heel Ankle Boots Round Toe Casual Booties Autumn Winter Dress shoes,.
UNISA CALZATURA women TRONCHETTO SUEDE black - 3AE8, The ability to book an appointment easily and seamlessly straight from your website.
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Women Round Toe Zip Block Heels Embroidery Floral Suede Ankle Boots shoes, Links to your social media pages to build your online following.
Acne Studios Adriana Paint Splattered Sole Sneakers,
& Other Stories Black Leather Platform Booties Size 37,Women Casual Solid Suede Mid-Calf Boots Stretchy High Block Heel Sock shoes New,Schultz Womens Boots Size 37 7 Brown Tan Suede Braided Detail Side Zipe Booties,Women’s Nike Air VaporMax Flyknit 2 Size 12 Pure Platinum Arctic 942843-011 New,Womens Ankle Boots Mid-Heeled Vintage Leather Pointed Toe Lace Up Casual shoes,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NEW Adidas Sz 10 Springblade Razor Womens Running Athletic shoes, Style M20199,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Off White/light Ash
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Some smart local businesses for salons to partner up with are...
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LATEST RELEASE Adidas Questar Flow Womens Running shoes (F36260),
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
NEW Evercreatures Funky Wellies - Delft Floral - Sizes 3-8 Rubber - Tall,Womens stylish block high heel riding boots back zipper pointed toe shiny shoes,Women's The North Face Waterproof Winter Boots shoes Size 8M Pink Insulated AB9,Womens Side Zip Knight Knee High Boots Chunky Heels Black Suede shoes Ske15,
100% GENUINE BNIB CLARKS MAYPEARL RAMIE BLACK LEATHER WOMENS BOOTS SIZE UK 7 £,
NWT New Balance 993 Running Walking shoes Grey US 7 2A Narrow,Women's Dancing Leather Over Knee Thigh High Pleated High Heels Zipper shoes New,NEW Adidas Originals NMD R1 Primeknit (Women Size 10) Running shoes UltraBoost,Womens Low Heel Pointed Toe Zipper Rivet Set Foot Ankel Eco-Friendly shoes,Womens Ankle Boots Hidded Heel Fleece Lined Bowknot Pleated Round Toe shoes Warm, 150 Brooks Glycerin 15 in Black Pink Peacock Plum Caspia Women’s Sz 8,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Tony Lama Womens Size 7 Black Pebbled Patchwork Cowboy Boots In EUC,9.5 WOMEN'S Nike AF1 Sage XX Upstep Luminous Green Lime AO1215 300 casual Sport,SALE adidas - M ATTITUDE NUUDE Women's Trainer White (S76703), 105 Puma Women Basket Strap Exotic brown vachetta 362707-03,Womens Fashion Fur Trim Lace Up Pointy Toe Block High Heels Leather Ankle Boots,A1043 women's shoe laces black orthopedic plantar Loren,
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Women's Suede Thigh High Over The Knee Boots Lace Up Tie Sexy Pointy Toe Casual,Womens Leather Punk Combat Mid Calf Boots Knight Casual shoes Winter Booties Si,Adidas 8K B43788 pink halfshoes,Womens Puma Suede Classic Sneaker - Peach White,Women Zip Riding Knee High Boot Chuny Heel Black Shiny Leather shoes Motor Vogue,SKECHERS WOMENS BIKERS FREE THINKER BLACK SHOES 2018 FREE POST AUSTRALIA,.
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BRAND NEW IN BOX Black Silver Chuck Taylor Stud Hi-Tops,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
1810 adidas NMD_R1 PRIMEKNIT Women's Training Running shoes AQ1104,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women’s Nike LF1 Duckboot AA0283-001 NWB 170 Size 6,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
WOLVERINE Women's 8 WP Condor Composite Toe Composite Plate Boot Black Size 5W,
Women's New Balance 580V2 W580SB2 Silver bluee Leather Running shoes 6 B NIB,Women High Boots Elastic Hot Over The Knee Slim Satin Stretch Long Booties shoes,Sole Society Novelty Printed Heeled Ankle Boots Mulholland Green Multi Floral 8,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Vince Blair 5 Snake Print Leather Slip On Sneakers, Women's Size 8.5M, Granite,Current specials and promotions
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Womens Paltform Creeper shoes Lace Up Sneakers Breathable Athletic Sports shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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