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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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NIKE WOMENS NIKE AIR MAX THEA JCRD WOMENS SNEAKERS NIKEHYPER GRAPE , Facebook
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Women's Knee High Boots Lace Up Super High Platform Gothic Punk shoes Size Plus, Pinterest
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Women Winter New Eleganr Sexy Pointy Toe High Heels Ankle Boots Occident New Sho,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Women's Nike Huarache City Low Size 11.5 Black Black AH6804 003 FREE SHIPPING,Womens Cape Robbin Sequins Thigh High Slouchy Open Toe Stiletto Over Knee Boots, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Women Wedge Hidden Heel Buckles Fur Lining Winter Warm Snow Boots Mid Calf shoes,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Womens Ankle Boots Flowers Pointed Toe Casual Warm Stilettos High Heels shoes U1,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|US Shoe Size (Women's):||US 9||Product Line:||adidas Boost|
|UK Shoe Size (Women's):||UK 7.5||Accents:||Metallic|
adidas UltraBoost 4.0
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Adesso Gracie A3725 Tutti Frutti Grey Elasticated Full Back Peep Toe Sandal,30461 DIADORA shoes SNEAKERS women BIANCO WOMEN'S WHITE SNEAKERS,Sheeps Australia Classic Women’s Solid Boots Chocolate Sz 8 NEW,SHOEDAZZLE MEAGAN FLAT BOOT GREY SZ.10,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Women Lace Up Side Zip Knee High Boots Ladies Low Heel Punk Gothic shoes Size,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 1901 adidas ORIGINALS POD-S3.1 Women's Sneakers Sports shoes CG6183,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Women's High Stilettos Heel Floral Sock Ankle Boots Pointed Toe Party shoes Size, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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