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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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Women Adidas Originals Superstar 80s Cork W Beige shoes New nmd boost BA7604,Womens Salomon XA Comp 8 Hiking Athletic Running Sensifit shoes Size 9,Saucony Women's shoes Sneakers - 1044-461 Silver Spring Summer 19,Women Leather Zip Wedge High Heel Round Toe Knee High Boots Apricot Knight Boot,
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Women Hot Rivet Sock High Top Wedge Sneaker Leather Breath Sports Trainers shoes,Womens VINCE CAMUTO Black Leather Knee High Boots Sz 6 B,Womens Real Leather Mix colord Round Toe Sports shoes Lace Up Sneakers Trainner,RARE ADIDAS GAZELLE OG DRAGON W SNAKE EFFECT WOMENS TRAINERS UK SIZE 3.5 - 7.5,
Make sure you utilize all the big social media platforms such as:
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100% Authentic New Womens Valentino Rockrunner Sneaker Pink, Pinterest
150 Altra Womens Impulse Flash Athletic Sneakers, Black Sugar Coral, US 10.5,Womens Lace Up Flat High Top Punk Sneakers Military Chunky Fashion Ankle Boots,7 Extreme High Metal Heel Stiletto Zip Women Sexy Over The Knee Thigh Hi Boots,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Women's Velvet Pointy Toe Chunky Block Heel Side Zip shoes Embroidery Ankle Boots,Womens High Heel Stiletto Side Zip Leather Pointy Toe Ankle Boots Sexy shoes NEW,
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T WOMENS J.B. DILLON SNIP TOE COWBOY LEATHER BROWN BOOTS SIZE 6.5 B,
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Vagabond leather side zip penny loafer front style ankle boots size 9 NWOB,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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589 Converse Women's Platform Low Top White Size 8.5 M,Sebago Plaza Chelsea Boot - Women's Size 9.5M, Black, Easy access to information on all your services, pricing, and any specials you may be currently running.
Women Black Square Toe Leather Mid Chunky Heels Causal Gothic Motorcycle Boots, Adidas - PARDALIS ADIPURE STELLA - SCARPA RUNNING TRAINING - art. Q20972,Womens england winter side zip pointed toe block heel low heel ankle boots 2018, NIB EASTLAND IDA DRESS BOOTS SIZE 10 M WALNUT - RETAIL 110 ,.
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Women Zip Mesh Block High Heel Round Toe Ankle Boots Booties White US 4.5-10.5, Links to your social media pages to build your online following.
Womens Knee High Boots Leather Chunky Fur Trim Heel Lace Up Fleece Lined shoes,
Women Vionic Orthaheel Walker 23WALK White bluee Leather 100% Authentic Brand New,NEW Adidas Women's S z9 Crazyflight X Volleyball shoes Yellow Black BA9267,US Womens Lace Up Leather Ankle Boots Combat Platform Stilettos Heel Dress shoes,2019 Best Asics Gel-Quantum 360 CM T6G6N-3901 New Buffer Running shoes Original,50% OFF NEW 1010105 TEVA WOMEN'S DELAVINA ANKLE PERFORATED BOOT, SZ 7, TAN,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Women Real Leather Pointy Toe Front Zipper Pull On Wedge Heel Boots Winter,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|US Shoe Size (Women's):||US 5.5||Brand:|
|Width:||Medium (B, M)||UPC:|
Does not apply
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Women Velvet shoes Suede Pointy Toe Lace up Side Zipper Ankle Boots Flat Casual,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Womens Merrell Mqm Flex Gore-tex Womens Walking shoes - Black,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Womens Reebok Freestyle HI Pale bluee Sneakers Reebok CN1637 NEW,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 200 SCHUTZ - Womens Sneakers - Size 6.5 B width - Byll - Nubuck Black Sky Sand,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Womens Adidas SNOVA GLIDE 8 Running shoes NEW, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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