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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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6 colors Stilettos Stretchy Satin Boots Womens Over Knee Thigh High Boots SHOES,Abyssinian Cat Print (White Black) Running shoes For Women-Free Shipping,Women Retro Round Toe High Heel Platform Lace Up Ankle Boots Black Dark Red,6.5Y 8 WOMEN NIKE DWNSFTR RUNNING TRAINNING CASUAL SPORT PINK BLACK WHITE, 395 NWOT Or Box Donald Pliner Chenia Taupe Expresso Stretch Boots Size 7.5,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Saucony Freedom Runner Burgundy Sneakers Women's US Size 8 EU 39 (L3,10), Pinterest
Womens Mid-high Heels Platform Lace Up Padded Cotton Fashion Sport shoes C620,Womens 10 B M Charlie 1 Horse by Lucchese Cowboy Western Boots Brown Snakeskin,Womens Trainers Boots Lace Up Casual Hidden Wedge Heels Sneakers shoes size,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Women's New Balance Fitness Walking shoes 1865v1 Purple Size 6.5 NG2UA-M358,
ADIDAS Adizero Adios W, Women's Sizes 8-8.5-9-9.5 Medium, White gold BB6409 NEW,4 Black Cowboy Cowgirl Western Sexy Stiletto Womans Boots Heels Size 6 7 8 9 10,6.5 WOMEN'S NIKE AIR TEAM MAX HTE RUNNING BLACK WHITE 97 90 95 2018 CASUAL 5Y,2019 new Hot sale Summer women high-quality fashion Gym shoes size：35-40,
Women Pointy Toe Lace Up High Wedge Heel Platform Snekaer Athletic shoes Brogue,Adidas Adistar Boost ESM Women's shoes,2015 Nike Free 5.0 TR Fit 4 Print Black Ivory Light Ash Running shoes Size 8,
Women Resistant Snow Boots High Top Waterproof Warm Slip Travel Velvet Winter,
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Women's Suede Stilettos Lace up Ankle Boots Leaf Lace up OL Ladies shoes b888,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Vionic Taylor Sneaker - Women's Size 11 Navy,Womens Leopard Pointy Toe Back Zip Stiletto Heels Zipper Sexy Ankle Boots shoes, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Womens Ankle Boots Chunky Heels Clear Back Zip shoes Ridding Work shoes Leather, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NEW Brooks Launch Boston Mens Runner Limited edition (D) (414) WAS 220,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Fastening:||Zip||Boot Shaft Height:||Ankle|
|Heel Height:||High (3 in. and Up)|
|Occasion:||Casual, Party, Work||US Shoe Size (Women's):||3-13|
|Toe Type:||Peep Toe||Width:||Medium (B, M)|
|Heel Type:||Chunky||Theme:||Fashion, Elegant, Clubwear, Festival, Goth|
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Women's New Balance Marche (WW577VK) Walking shoes, Black,,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Pointed Toe Patent Leather Pull On Knitted Warm Ankle Boots shoes Fashion,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Women's Retro Wearproof Lace Up Motorcycle Boots Winter Punk Riding Boots Zip WU,Winter Women's Suede Rabbit Fur Lining Pom-pom Ball Hidden Heels Mid-Calf Boots,Shimano SH-RP5W Road Cycling shoes, Women's Size 7.8, Navy Pink,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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YALOX Walking shoes Women's Slip on Sneakers Lightweight Breathable Fashion,Womens Dissymmery Mid Heels VogueRunway Ankle Boots Party Winter Warm shoes Hot,Womens British Suede Pointy Toe Block Heels Ankle Boots Strap Buckle Zippers New,
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Womens Faux Leather Bowknot Pull On Hidden Heels Warm Furry Mid Calf Boots shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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