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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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ACO shoes FEMME BOTTINES FEMME 4470 hiver avec Doubluere Bottines,1. STATE Women's Wrine Platform Sneaker Desert Waxy Sneakers,Women's Over Knee Thigh Boots Low Heels Leather Zip Winter Black Ridding shoes,Women Genuine Leather Boot Low Block Heel shoes Pointed Mental Toe Pull On Formal,Women's Flower Embroidery Ankle Boots Square Toe Block High Heel Lace Up shoes,

Adidas Aerobounce Ladies Running Trainers UK 5.5 US 7 EUR 38.2 3 REF 1085,Womens Mixed colors Pointed Toe Stretch Socks Ankle Boots Heels Stilettos SZ G26,2018 Women's Over Knee Thigh High Boots Platform Side Zip High Heel Black shoes,1 black Gr. 41,Women's Nike W Air Huarache Run Ultra Sport Fuchsia Black-Gum Yellow 819151-602,Womens Platform Punk Printing Lace Up Motorcycle Ankle Boots Flat Casual shoes,

With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Women Breathable High Wedge Heel Sport shoes Leather Sneakers Ankle Boots Oxford,Womens Asics Patriot 10 Women's Running Runners Sneakers Casual shoes - Pink,Womens Wedge Heel Suede ANkle Boots Lace Up Platform High Top shoes snow outdoor,Adidas AQ5366 Performance Womens Gymbreaker Bounce Training shoes,.

Acorn Women's Spa Wrap Pink Vegan shoes,Women's Salomon Sonic Royal bluee Running Training Hiking shoes Size 7.5,Women shoes Mid Calf Stained Leather Lace Up Tooling Work Outdoor Boots Sbox14,Women's Ankle Boots Rhinestones Platform Back Zip High Stilettos Multicolor Warm, 1.3 Christian Louboutin leopard RANTUS pony hair sneakers size EUR 38 US 8,Womens Mid Calf Boots Faux Fur Trim Platform High Heel Bowtie shoes Stilettos US,.

Women's rivet cow leather chunky block heels mid-calf boots side zipper shoes,

Womens Fashion Punk Zipper Block High Heels Patent leather Ankle Boots US Size,AC683 MBT shoes purple nabuk textil women sneakers EU 37,2018 WMNS Nike Air Jordan 11 XI Retro SZ 6-12 Neutral Olive Green LUX AR0715-200,Womens Shiny New Sequins Pointy Toe Block Low Heels Party Bar SHoes Ankle Boots,

Women's Metal Head Rivet Chunky Block heel shoes Pointy toe Shiny Ankle boots,Women's Nike Air Force 1 Low Doernbecher shoes Size 5 BV7165 400 NIB,Women Round Toe High Heel Ankle Boots Booties Stiletto Lace Up Black & bluee,Womens Winter Patent Leather Chunky Heel Knee High Boots Lace Up Zip shoes Zsell,Vans Style 23 V 2 Tone Leather Gunmetal VN0A38GCMWW Women's Size 9.5,

Sexy Lady Patent Leather High Heel Thigh Pointed Toe Stiletto Over the Knee Boot,2005 DS NEW NIKE AIR MAX 95 GREY PINK WOMEN 9 MEN 7.5 SEAN WOTHERSPOON 9.5 8.5 7,Womens Knee High Boots embroider Stilettos Elegant Pointy toe shoes Zip Boots,

Sexy Women Round Toe Over Knee Thigh Boot Pull On High Heel Platform Party shoes,15CM High Heel Platform Women Sexy Lace up Lockable Knee-High Party Dance Boots,Women's Thigh Boots Transparent High Chunky Pointed Toe Side Zip Sequins shoes,Adidas AQ2665 Niya Cloudfoam Sneaker blue 179322,81 FRANCO SARTO TAHINI BLACK LEATHER KNEE BOOTS SZ 6 MSRP 189,Women Side Zipper Faux Suede High Chunky Block Heel Ankle Boots shoes Striped sz,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Womens Flats Pointy Toe Leather Ankle Boots Pull On Solid shoes Plus Sz mgic, Suecomma Bonnie Excuse me Millon Sneakers White Jun JiHyun Model Authentic,Sz 37-48 Patent Leather Thigh Boots Women's Block Over The Knee Boots shoes mgic,Winter New Fashion Simple Round Toe Block Mid Heels Womens Leather High Boots sz,

Make sure you utilize all the big social media platforms such as:
Saucony Ride 8 Womens Running shoes Sneakers Neutral Runner shoes Extra Cushion, Instagram
Womens lace up casual sport shoes athletic platform running shoes high top shoes, Facebook
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Womens Real Suede Leather Fur Lining Belt Knee High Snow Boot Winter Warm shoes, Pinterest

Womens fashion lace up square toe wdege heel platform high riding boots shoes,Stuart Weitzman I'm Back Black Nappa Ankle Boot Size 5M RH12026 ,Women’s Nike AF1 Rebel XX AO1525-100 Off White NWB 160 Size 7,

Sexy Women Low Heel Suede Over Knee High Boots Slouch Fashion Tall Boots Pull On,AB448 MBT shoes brown cuir textile femme sneakers EU 35,EU 36,EU 38,EU 39,Womens Rhinestone Pointy Toe Stretchy Over Knee Boots High Chunky Heels shoes sz,

Women's Over The Knee Knee Knee Cuffed High Heel Boots Block Lace Up Laciness Shiny Patent 451057

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Womens Sequin Decor Lace Up Sports shoes Hidden Heels Creepers Sneakers Casual,Womens Patent Leather Chunky High Heels Side Zip Ankle Boots Pointed Toe Warm T6,

1902 Nike Air Max 270 Women's Training Running shoes AH6789-402,

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Winter Women's Suede Rabbit Fur Lining Pom-pom Ball Hidden Heels Mid-Calf Boots,Vintage Frye Campus Boot Women size 7.5,Women Hollow Out Breathable Over the Knee Boots shoes Heels Boots Lace Up Strapy,
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Women’s Ariat Cowboy Western Boots Size 7,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Women's Chunky Block heel shoes Square toe Lace up Ankle high Shiny Casual boots, 6 M US Nike Women’s Air Zoom Pegasus 35 Running shoes,LATEST RELEASE Brooks Glycerin 16 Womens Running shoes (B) (494),Women's High Heel Block Pointy Toe Ankle Boots Snakeskin Side Zipper shoes Boots,.
Adidas AQ4752 Originals ZX Flux Women's Black Red pinks Athletic Sneakers Sz 8, The ability to book an appointment easily and seamlessly straight from your website.
2017 Punk Women's Block High Heel Platform Cosplay Chunky Ankle Boots shoes Size, WOMEN'S AIR JORDAN 1 RETRO HIGH PREM TAN TOE WHITE gold NEW SZ 9,Skechers Goga Max Size 8.5 bluee Sneakers New Womens shoes,Sexy Womens Ladies Patent Leather Pointed Toe Side Zipper Stiletto shoes Boots,Womens Europe Style Black Chunky Heels Side Zipper National Wind Long Boots BT01,.
Womens Patent Leather Side Zipper Square Toe Mid Block Heel Ankle Boots shoes sz, Links to your social media pages to build your online following.

Womens Sequin shoes Party Pointy Mid Calf Boots Bling Nightclub Sexy Ridding J,

Steve Madden Pati Booties - Women's Size 8 - Taupe,Sexy Womens Open Toe Thigh High Boots Over the Knee Summer Sandals Pumps New SZ,Adidas AltaRun CF K Real Magenta White Kid Junior Preschool shoes Sneaker CG6895,SAUCONY WOMENS BREAKTHRU 4 LIME GREY SHOES 2018 FREE POST AUSTRALIA,Sexy Womens Mesh Clear Pointy Toe Ankle Boots High Heel Party Nightclub shoes SZ,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Women Real Leather Black Wedge shoes Fashion Casual Hidden Heel Summer Soft,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Womens Nocona Black Cowboy Western Square Toe Boots 8.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Women's Nike Air Zoom Pegasus 34 Running shoes 880560-010 Size 8.5 US, 40 EUR,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Women Pointy Toe Zip Buckle Strap Zip Round Toe Leather Winter shoes Ankle Boots,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Shiny Silver Platform Block High Heel Women's Ankle Boots Warm Lining shoes H98,

7Y 8.5 WOMEN'S Nike AIR MAX RVLTN 90 95 Running casual 270 black PINK blueE,Sexy Lady Runway Block Heels Leather Boots Sper Over Knee High shoes Stage H22,1808 Nike Air Max 97 Women's Training Running shoes 921733-008,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Women's Solid Temperament Stiletto Over Knee Boots Europe New Zip Fashion Boots,Current specials and promotions
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Womens Lady Leather Casual Lace Up Ankle Boots Stiletto High Heel Pumps shoes,Womens Real Leather Punk Studded Buckle shoes Low Heel Rock Cowboy Ankle Boots S,Womens Block Sequin Heels Stretchy Slip On Mid Calf Boots Suede Pointy Toe shoes,Womens Leather ankle short Boots zip pointy Toe lady casual New shoes black size,Women's Real Leather Round Toe Buckle Strap Printed Heart Ankle Boots shoes M945,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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