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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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170 Adidas UltraBoost Sneakers Size 10 RETAIL 199,Womens Puma Expedite Wn Womens Running shoes - Pink,Womens Suede Fashion Velvet Block High Heels Over Knee Thigh Boots Party shoes,Skechers Womens D'Lites Icemont Mid Boot winter warm Lightweight snow Reflective,

Make sure you utilize all the big social media platforms such as:
Women Peep Toe Lace Up Leopard High Stiletto Heel Ankle Boot Sandals shoes Party, Instagram
Women Square Toe Lace Up High Block Heel Knee Boot shoes Leather Party Suede New, Facebook
Women round toe boots lace up 3.5 cm low block heel pure color shoes lightweight,Womens Ankle Boots Low Block Heel shoes Zipper Pointy Toes Suede Fashion Leopard, Twitter
1808 adidas TENNIS SUPERSTAR Women's Sneakers Sports shoes CQ2727, Pinterest

Adidas 3MC J DB3502 black,Womens Over Knee Boots Stilettos High Heels Pointy Toe Leather shoes Dance 2019,Womens Pointy Toe Block Heel Slip On Casual Boots Formal Business shoes Fashion,

Women Outdoor White Lace up Round Toe Fur Warm Snow Padded shoes Winter Booties,Womens Round Toe shoes Low Heel Knee High Riding Boots Lace Up Side Zipper New Y,Women's Mesh Lace Up Round Toe Mid Calf Boots Casual 2019 Streets shoes Fashion,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Women's Leather Over Knee High Long Suede Elastic Boots High Heels shoes Winter,Women Over-Knee Boots Platform Round Toe High Heels Leopard shoes 2019 Fashion Y,


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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Womens Shiny Leather Pointed Stiletto High Heels Ogreen Knee Boots Pump shoes Sz,5Y 6.5 WOMENS Nike Air Max 270 Gunsmoke Grey pink Running 90 casual 943346-001, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Sketchers Shape Ups Women 7 Metallic bluee Silver Sneakers shoes,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Activity: Bodybuilding, CrossFit, Fitness, Gym & Training, Running & Jogging, Walking, Weight Lifting Type: Running
Manufacturer Colour: Real Lilac / Footwear White / Legend Ink Colour: Blue
Footwear Type: Lightweight & Racers Terrain: Road
Gender: Womens Model:


Sport: Running

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: 2019 New 4D Print Man Sneakers Men Running shoes Light Sport shoes Male Summer,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Womens Adidas Pure Boost X All Terrain Womens Running shoes - bluee, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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