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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Women Hidden Platform High Heels Lace Up Sneakers Breathable Sports shoes Trainer,Veja V-10 Flannel Sneaker - Women's Size 9, Snow Black,Women Casual Solid Suede Mid-Calf Boots Stretchy High Block Heel Sock shoes New,29S BP Zone Stiefel Boots Gr. 38 Velours Leder brown Weitschaft Schaftstiefel,

Make sure you utilize all the big social media platforms such as:
3.1 Phillip Lim Metallic Brocade Sneakers Trainers size 37, Instagram
139 size 8.5 Marc Fisher Piazza Black Leather Block Heel Studded Dress Booties, Facebook
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Unisa Tenna Riding Boots Brown Size 7 w Zipper, and buckle Reg- 99 NWOB, Pinterest

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T WOMENS J.B. DILLON SNIP TOE COWBOY LEATHER BROWN BOOTS SIZE 6.5 B, 450 HOGAN INTERACTIVE By Tods Beige Tan Women shoes Sz 36 US 7 EUC,Vasque Womens greenical Velocity Athletic Trail Running Mesh shoes Size 10,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Womens Europe Stylish Leather Zip Solid Stiletto Elasticity Ankle Boot Wearproof,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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20cm Sexy Womens Over Knee High Heel Lace Up Boots Round Toe Leather Black Sbox1,VANS Classic Slip-On (Suede Embossed Weave) Brown White Women's size 10, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Womens teenage popular pointed toe knight boots high heel stiletto pull on shoes,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Style: Training Running Shoes

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Womens Fashion Platform Ankle Boots Wedge High Top Casual shoes Pull On shoes Sz,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Adidas Revenergy Boost Womens Running shoes - White,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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