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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Women Bling Bling Ankle Boot Platform High Block Heel Glitter shoes Clubwear New,Sexy Womens High Heel Patent Leather Over The Knee Thigh Boots NIghtclub shoes S,Womens Leather Ankle Boots Crystal Heel Pointy Toe Mesh Hot Sandals Party shoes,Women's Knee High Boots Stiletto Pointed Toe Side Zipper High Heels Sexy shoes,
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Women Ankle Stripe Pom-pom Ball Boots Suede High Stiletto Heel Side Zipper shoes,Womens Winter Knight Boots Round Toe Lace Up Casual Combat shoes Military Yoooca,2018 WOMENS NIKE AIR MAX 270 FLAT gold size 5 NEW IN BOX, Deadstock RARE,2STAR SLIP-ON women 2SD1282 GLITTER SILVER,Vans X Marvel Authentic Multi Women Women's Size 7,Simple Square Toe Block Heels Women's Leather Winter New Simple Zip Ankle Boots@,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
Womens Glitter Shiny Leather Pointed Toe Block Heels Sequins zipper Ankle Boots, Instagram
Womens Ecco Gore-Tex Hiking Walking Boots Brown Leather EU 39 US 8 Waterproof, Facebook
Womens Mens Fashion Sneakers Rhinestons Lace up Real Leather Fashion shoes 2019,Women Lace up Round Toe Warm Fur Lining Leather Ankle Boots Athletic Flat shoes, Twitter
110 Steve Madden Womens Lombard Slip On Bootie shoes, Olive, US 8, Pinterest
Women Gladiator Summer Knee High Boots Lace Up Roman Flat heel breath shoes 12.5,Skechers 12178 Skech-Air Infinity Memory Foam Lace Up Sneakers Choose Sz color,Womens Over Knee Thigh Boots Low Heels Leather Zip Winter Black Ridding shoes Us,
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Women Special Heel Ankle Boots Sequins Pointy toe Nightclub Party Casual shoes,Womens High Top Sneakers Lace Up Hidden Heel Ankle Boots Suede shoes Size,
Adidas am4par G25951 - women's US size 10 - green black white,
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shoes Lotto 1973 VII Net W T4020 women White Silver Sneaker Casual Moda Fashion,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Womens Mens Leather Speed Flat Trainer shoes Sneakers Lace Up Sport outdoor Size,STARIONI shoes 290602 Brown 351 2, Easy access to information on all your services, pricing, and any specials you may be currently running.
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2018 WMNS Puma Suede Classic SZ 6 Puma Black Pearl 355462-66, Links to your social media pages to build your online following.
Adidas Adizero Adios 3 White Running shoes Womens Sneakers BB6409 NEW Size 10,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Women's Nike Zoom Fly 2- bluee Bright Citrus-Pink-White (707607-403),, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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Sexy Women's Side Zip Pointed Toe Stilettos Patent Leather Knee High Boots shoes,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Womens Punk Rivet Combat Motor Boots Flat Lace Up Military Genuine Leather Boots,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Womens Open Toe Knee High Boots Roma Hollow Out Carved High Block Heel Sandals,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Womens Mid Calf Boots Pull On Block Square Toe Shing Fashion shoes Rhinestones,
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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AB268 CRUZ shoes brown cuir femme bottes EU 36,Current specials and promotions
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shoes women MUNICH SNEAKER BARRU PELLE SCAMOSCIATA grey FUCSIA U18MU27,Vasque- 7353 Monolith Low Hiking shoes, Women's Size 10 W, Gargoyle Everglade,Womens Platform High Wedge Heel Casual Sneakers Sport Lace Up Hollow Out shoes,100% Authentic Nike Air Max 97 LXX Swarovski Crystal gold 927508-700 WMNS SZ 6.5,.
Women Pointed Toe shoes Leather Stiletto High Heels Zip Up Knee High Boots Black,
Womens fashion lace up square toe wdege heel platform high riding boots shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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