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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Naturalizer Womens Rae Leather Round Toe Ankle Fashion Boots, Black, Size 10.0 L,Hunter Womens Black Matte Rubber Rain Boots Original Tall 6 Med,Womens Trendy Rabbit Fur Trim Buckle Strap Real Leather Ankle Boots Punk shoes,Salmon Women's size 9.5 X Alp LTR boots Light TT Night Forest JadeGreen,.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
Womens shoes MARC ELLIS 5 (EU 38) ankle boots black leather textile BS598-38, Instagram
Bare Traps Frauen yulissa-WC Weite Wadenoeffnung Geschlossener Zeh Fashion Stief, Facebook
Earth New Women's Everest Boot Green 8 (7.5),Columbia 1718821 Womens Newton Ridge Plus Waterproof Amped Hiking Boot, Twitter
S.Oliver Women’s 5-5-25233-21 001 Combat Boots Black (Black 1) 5 UK, Pinterest
Padders Kim Ladies Black Leather Ankle Boot,Cole Haan Air Clair Brown Leather Ankle Zip Boots Womens 8.5 NEW IN BOX,LADIES LEATHER AND SUEDE SIDE ZIP DETAIL HIGH HEEL POINTED ANKLE BOOTS,
Lightly Worn EDDIE BAUER Dark Brown Leather Ankle Booties Boots 10 M ITALY,women Rocket Dog Buni Rançonné Haut Hauteur Genou Semelle Compensée Cuir Suédé,Legero Women's Lima Hi-Top Trainers Black (black 00 00) 4 UK,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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PAUL ANDREW OLIVE GREEN SOFT LEATHER ANKLE STRAP MID-CALF BOOTS SZ 39 US 8.5,
Gameday Boot Women's Auburn University Lambskin Boot - AUB-RL1003-1, 245 JOE'S JOES FILIPA Camel Suede Designer Comfort Knee High Boots 7,Clarks Women Desert Chukka Boot Size 11 Tan Brown Leather,NWOB Handmade Black Suede Cowboy Boots - 8.5B European 39,
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Fenty Puma By Rihanna Black Platform Boots Sz 6 As Is Combat,
HOGAN Womens Black Leather Heeled Ankle Boots shoes Made ITALY Size 6 UK 39 EU,Fontana 2.0 botas para women black Otoño Invierno Tacón 8 cm 83315 ES,shoes GUESS women Tronchetti Bassi MULTICOLOR Pelle naturale,Scamosciato FLJMM,Splendid Women's Neves Ankle Boot - Choose SZ color,Vince Camuto Jacilla Boot NIB size 8.5 Black Leather beautiful,Stuart Weitzman Trendy Mojave Suede Ankle Booties Size 10M F356 ,
J6661 New Women's Vince Camuto Federa Cabernet Oily Leather Ankle Bootie 10 M,Dr.martens light chestnut brown leather calf length women boots size 9,Womens Thursday President Boots Black 9.5M,Ivanka Trump ITSHARON Womens Sharon Ankle Bootie- Choose SZ color.,Rampage Women's Tyra Dress Block Heel Slouch Ankle Boot Ladies Side Zipper,ECCO Women's Xpedition III Coffee Low Rise Gore-Tex Hiking Boot SZ 40 9 EUC,
NEW Roper 9.5 M Women Boots Red Faux Leather Zebra Glitter Vamp Square Toe Vegan,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
Bar III Dove Round Toe Leather Ankle Boot Brown 8.5, Alfani Frauen Berniee Geschlossener Zeh Leder Fashion Stiefel black Groesse 5,Anthropologie Grove Boot Woven Leather by Kelsi Dagger Brooklyn Size 6 198,Pleaser XTREME-1020 Women's 8 Inch Spiked Heel Lace-Up Platform Ankle Boot,
7851719 LSPBTT50 Women's shoes Size 7 M Brown Leather Boots Johnston & Murphy,Via Spiga Olbia Leather Boots Size 6 1 2 M Made In , Easy access to information on all your services, pricing, and any specials you may be currently running.
Clarks Womens UK Size 4 Brown Leather Booties, White Leather Goth Punk Chunky Heel Women Ankle Boot Lace Up Wedge Platform shoes,36NP1205181 LTSPBTT50 Women's shoes Size 7 M Black Leather Boots H.S. Trask,Neosens Women’s S997 Suave Montua Slouch Boots, Black Black (Black Black) 6 UK,.
Born Kore Womens Boots Black Felt Combo 8.5 US 6.5 UK, The ability to book an appointment easily and seamlessly straight from your website.
Cole Haan Women's 'Air Cara' Black Leather Heeled Boot size 9.5 498, Peace Dream Catcher Handcrafted Boots V9,Women Leather Wash Denim Floral Embroidery shoes Jean Knee Height Winter Boots,goldmud Mesilla Lady Leather Boots Trevi Black 163975,Jessica Simpson JS-DELINDA Womens Delinda Ankle Bootie- Choose SZ color.,.
COLE HAAN Womens Tali Grand Short Boot Waterproof Chestnut Brown Size 9 B, Links to your social media pages to build your online following.
Donald J Pliner Cosmo Suede Ankle Women's Black Boots Size 7.5 M,
Kenneth Cole REACTION Women's Prime Platform Bootie with Side Zip Ankle Boot,,L&JG Genuine Double Leather Chestnyt Metal Clips Studded Cute Riding Boots Sz7,Rocket Dog Women's Tayte Library Pu Finland Knit Fabric Combat Boot,STEVEN by Steve Madden Women's Hatton Ankle Bootie - Choose SZ color,Rhinegold Elite Brooklyn Waxy Leather Stable Yard & Country Boots + Calf Gusset,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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shoes CLARKS women Tronchetti Bassi black Pelle naturale 26111575S,Wellfeat Light Leather Boots Size 7.5 38, Made In ,Ash 36 Boots shoes Ankle Boots Vintage Country Kurty Black New Ehemuvp,Musse & Cloud Michelle - Black Leather Mule,NEW Women's CHARLES DAVID Above the Knee Boots High Heels US Size 8.5,.
With the PLEASER FUNTASMA GoGo-300 Red Patent Stretch 70s Disco Fancy Dress Knee Boots,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
|Country/Region of Manufacture:||Thailand|
|Fastening:||Lace Up||Heel Height:||Low (3/4 in. to 1 1/2 in.)|
|US Shoe Size (Women's):||8|
|Width:||Medium (B, M)|
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LifeStride Women's Realize 2 Ballet Flat - Choose SZ color,Propet Women's Taneka Ankle Bootie, Black, 8 M US,
Glowing Shrooms Women's Leather Boots,
Nine West Kerianna Womens Boots Black Suede 5.5 US 3.5 UK Zj,Kelsi Dagger Brooklyn Kadeja Boots in Carbon - Size 7.5,LL Bean Ankle Boots Womens 8 M Brown Booties Chukka Leather Elastic Slip On,Palladium Pallabrouse Baggy Ex Boots Hiking shoes Women's shoes Boots 93228094,
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KENDALL + KYLIE Womens Boots White Black 9.5 US 7.5 UK x0T0,
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Some smart local businesses for salons to partner up with are...
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Dune Navy Velvet Ankle Boots Size UK 3 EU 36, Steve Madden Women's Shrines Ankle Bootie - Choose SZ color,
Franco Sarto Women's Halix Black Leather Ankle Flat Boots, Make-up Artists
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Bella Vita Emerson II Women's Boot,Gothic Women's Ladies Leather Pointed Toe Side Zipper shoes Knee High Boots Size,J7949 New Women's Joy & Iman Black Suede Leather Knee High Boot 9 M,Womens Point Toe Stripes Zipper High Block Heel Ankle Boots shoes Leather Sz,
Vintage Dr. Martens DOC Air Wair Floral Pattern Boots Women 6 7,
Sam Edelman Leopard Print Thora Knee High Boots Genuine Calf Hair Size 6 ,Frye Brown Distresses Leather Boots Size 6.5 Perfect Condition,Shyanne OG140201 Women's San Juan Mad Dog SNIP TOE Western Boot Brown SZ 7.5 B,VIONIC Upright Rory Comfort Ankle Cutout Sid Bootie Black Leather Boots Zip US 7,Hunter Wellies Uk5 Burnt Sinenna,Frye Phillip Harness Short Ankle Boots US 6.5B New 300,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Sun & Moon V1 Handcrafted Boots,AJ244 MICHEL BATIC shoes dark brown leather women boots EU 35,EU 36,EU 37,EU 39,David Tate Bright Tan Boots Womens Size 10 Wide Suede Side Zip Duo Buckle Cuff,NIB New Women Clarks Artisan Women's Kacia Garnet Booties BLACK NAVY Size 9,FRYE Ladies Brown Leather Knee-High Boots Size US 9M,WOMEN'S YOKO TAN KNEE HIGH RIDING BOOTS SZ 9 NEW WITH BOX,.
Womens Ros Hommerson Trixie Black Bootie 6 M,Prada Womens Zipper Closure Round Toe Boots Black Canvas Size 38 8,Donald J Pliner Cailen U bluee Velvet Combat Boots Size 6.5,Women's Winter Bogs Boots Style 72032 009 Size 6 Classic Tall color pinky, Franco sarto Capitol Wide Calf Riding Boots Size 6.5,Fly London Coop 043 Black Womens Leather Chelsea Boots,BNWOT Carvela Black Leather Ankle Boots Size 6 EU39 Made in Brazil,LADIES HARLEY DAVIDSON LEATHER LACE UP CASUAL ANKLE BIKER BOOTS BAYPORT SIZE,Born Gunn Women's Boots Black,Jessica Simpson Women's Chantie Ankle Bootie - Choose SZ color,,Isaac Mizrahi Suede Ankle Boots Buckle Navy 9M NEW A255935,.
LifeStride Women's Sevyn Dress Pump - Choose SZ color,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Fontana 2.0 botas para women black Otoño Invierno Tacón 8 cm 83323 ES,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Brand New ZiGi Girl Z-Jo Camo Stiletto Boots Sz 6, ADRIENNE VITTADINI Women's Nalani Fashion Boot, Black 001, Size 9.5 US 7.5 UK,Womens Brown Western Cowgirl Boots Silver Studded Embroidered Snip Toe,
Ariat Women's Fatbaby Heritage purple Cowgirl Boot Copper Ostrich Print Sand,Current specials and promotions
FURY-110 - 3 Kitten Heel Winklepicker Ankle Boot with Bat Buckles on Ornamental,MARC BY MARC JACOBS Black Leather Wedge Sneakers 39 US 8,,Genuine British Military Goretex Cold Wet Weather Assault Black Leather Boots,Earth Spirit El Reno Womens Leather Ankle Boots - Stone,
Nine West Women's Cabrillo Suede Ankle Boot - Choose SZ color,Stuart Weitzman 'Homestead' Crisscross Ankle Strap Short Black Leather Boot 10.5,INC International Concepts frankll Womens Boots Black cog 6.5 US 4.5 UK yv,Fellini Genuine Suede Flower Decorated Tall Zipped Black Boots Sz 39 9,The North Face Women's Shellista Extreme (Toddler Little Big Kid),
Derbe Hamburg - Rieder-Stevel women Stivali in GOMMA,MCHD D85222-700M Harley-Davidson® Women's 7 Hennie Waterproof Motorcycle Boots,Brown Womens Cowboy Boots Size 5.5 UK,
Bugatti Women’'s 421322321000 Boots Brown (Dark Brown 6100) 6.5 UK,NIB 185 Matisse Footwear Metric Grey Suede Geometric Heel Bootie Sz 8.5,FRYE Womens Nova Flower Brown Leather Knee High Heel Boots shoes Size 6 FB3-128,Ladies Rieker 74786 Black Leather Casual Warm Lined Ankle Boots,.
Dr. Scholl's Womens Boots Black Microfiber 6.5 US 4.5 UK,
MANAS 5312 STIVALETTO women TAUPE CON TACCO ALTO MainApps, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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Pleaser ASPIRE-1021G Women's Black Glitter Lace-Up Open Toe Ankle Mid-Calf Boots,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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Arche ‘ women’s 'wedge pull on bootie black suede US 9M REINFORCED,Womens gold Metallic Mirror Patent Leather Zipper High Heel Over Knee High Boots,Ralph Lauren Womens Margarite Leather Almond Toe Knee High, Brown, Size 9.0 NkD5,
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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Carlos santana cowboy boots size 10,Follow on Twitter Follow on Linkedin More Content by Denise Prichard