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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Ariat Desert Sky boots - sassy brown sz. 8,DURANGO Women's PINK RIBBON STEFANIE SPIELMAN WESTERN BOOTS DARK BROWN PINK...,DONALD PLINER Womens Gerrie Black Leather Mid Calf Boots shoes Sz 7.5 YA-913,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Womens shoes MARC ELLIS 5 (EU 38) ankle boots black leather textile BS598-38, Instagram
Bare Traps Frauen yulissa-WC Weite Wadenoeffnung Geschlossener Zeh Fashion Stief, Facebook
Earth New Women's Everest Boot Green 8 (7.5),Columbia 1718821 Womens Newton Ridge Plus Waterproof Amped Hiking Boot, Twitter
S.Oliver Women’s 5-5-25233-21 001 Combat Boots Black (Black 1) 5 UK, Pinterest

Padders Kim Ladies Black Leather Ankle Boot,Cole Haan Air Clair Brown Leather Ankle Zip Boots Womens 8.5 NEW IN BOX,LADIES LEATHER AND SUEDE SIDE ZIP DETAIL HIGH HEEL POINTED ANKLE BOOTS,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Fenty Puma By Rihanna Black Platform Boots Sz 6 As Is Combat,

HOGAN Womens Black Leather Heeled Ankle Boots shoes Made ITALY Size 6 UK 39 EU,Fontana 2.0 botas para women black Otoño Invierno Tacón 8 cm 83315 ES,shoes GUESS women Tronchetti Bassi MULTICOLOR Pelle naturale,Scamosciato FLJMM,Splendid Women's Neves Ankle Boot - Choose SZ color,Vince Camuto Jacilla Boot NIB size 8.5 Black Leather beautiful,Stuart Weitzman Trendy Mojave Suede Ankle Booties Size 10M F356 ,

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NEW Roper 9.5 M Women Boots Red Faux Leather Zebra Glitter Vamp Square Toe Vegan,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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7851719 LSPBTT50 Women's shoes Size 7 M Brown Leather Boots Johnston & Murphy,Via Spiga Olbia Leather Boots Size 6 1 2 M Made In , Easy access to information on all your services, pricing, and any specials you may be currently running.
Clarks Womens UK Size 4 Brown Leather Booties, White Leather Goth Punk Chunky Heel Women Ankle Boot Lace Up Wedge Platform shoes,36NP1205181 LTSPBTT50 Women's shoes Size 7 M Black Leather Boots H.S. Trask,Neosens Women’s S997 Suave Montua Slouch Boots, Black Black (Black Black) 6 UK,.
Born Kore Womens Boots Black Felt Combo 8.5 US 6.5 UK, The ability to book an appointment easily and seamlessly straight from your website.
Cole Haan Women's 'Air Cara' Black Leather Heeled Boot size 9.5 498, Peace Dream Catcher Handcrafted Boots V9,Women Leather Wash Denim Floral Embroidery shoes Jean Knee Height Winter Boots,goldmud Mesilla Lady Leather Boots Trevi Black 163975,Jessica Simpson JS-DELINDA Womens Delinda Ankle Bootie- Choose SZ color.,.
COLE HAAN Womens Tali Grand Short Boot Waterproof Chestnut Brown Size 9 B, Links to your social media pages to build your online following.

Donald J Pliner Cosmo Suede Ankle Women's Black Boots Size 7.5 M,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the PLEASER FUNTASMA GoGo-300 Red Patent Stretch 70s Disco Fancy Dress Knee Boots,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Country/Region of Manufacture: Thailand
Pattern: Floral Style: Ankle Boots
Fastening: Lace Up Heel Height: Low (3/4 in. to 1 1/2 in.)


US Shoe Size (Women's): 8
Occasion: Casual Material: Leather

Dr. Martens

Width: Medium (B, M)

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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LifeStride Women's Sevyn Dress Pump - Choose SZ color,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Fontana 2.0 botas para women black Otoño Invierno Tacón 8 cm 83323 ES,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Ariat Women's Fatbaby Heritage purple Cowgirl Boot Copper Ostrich Print Sand,Current specials and promotions
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MANAS 5312 STIVALETTO women TAUPE CON TACCO ALTO MainApps, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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