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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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J Crew Metropolitan Suede Ankle Boots 7.5 Highland Grey High-Heel Booties 298,Baffin.Polar Proven. Winter Boots Katherine Lined Waterproof Women Size 11,Other Stories Black leather chunky ankle Chelsea boots size 38 5 new,Vibram Furoshiki Mid Boot Black Womens Winter Boot Size LG,Demonia 5 Chunky Heel Purple Hologram Gothic Ankle Boots 6 7 8 9 10 11 12,NWB Marc Fisher Escape Tall Boots Medium Brown Suede Size 7.5M,.

Pleaser ADORE-1018FS Women's Red Faux Suede Hi-Heel Platform Open Toe Ankle Boot,

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Womens Kickers Kick Hi Patent Classic Oxfords Office Work Boots shoes US 5.5-11,BRAND NEW WALDLAUFER HEGLI ladies zip up long boots-black leather suede UK 5 E,Enzo Angiolini Womens Brown Leather Knee Boots 10.5 M,BORN Mila Charcoal Grey Leather Western Boots NIB Womens Size 9.5 EUR 41,Womens Turquoise Western Cowgirl Boots Silver Studded Embroidered Square Toe,

Jessica Simpson Women's Londy Fashion Boot - Choose SZ color,Oboz Teewinot Hiking Boot - Women's Turquoise 6,Harley Davidson Genuine Black Leather Women's Boots Ankle Lace up EUC,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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NEW NIB Dr. Martens Carmelita Black Aunt Sally Leather Open Toe Boots Size 6,Womens Ankle Boots Suede Leather Pull On Block Heel shoes Strappy Ponty Toe New,Twisted X Boots Women's WDM0064 Driving Moc Fringe Bootie Serape Fringe,Ladies Clarks Cheyn Anne Black Or Brown Leather Casual Zip Up Ankle Boots,

Make sure you utilize all the big social media platforms such as:
DIAMOND-31, 5 1 2'' Open Toe Sequin Ankle Boots by The Highest Heel, Instagram
Rag & Bone Harrow Booties Size 8 Black Leather Peep Toe Lace Up Boots, Facebook
Boots Sport High Heel Leather platform orange brown,Womens Office Accurate Lace Up Cleated Sole Boots Black Leather Boots, Twitter
Womens Office Ayla Western Block Heel Boots Black Leather Boots, Pinterest

Rag & Bone Harrow Boots in Navy Leather in size 38.5,NIB See by Chloe Size 6 525 Tall Suede Boot Camel NIB See by Chloe Size 6,HUNTER WOMENS ORIGINAL TARTAN RUBBER RAIN BOOTS SHORT PURPLE PLAID 10 250,

Womens Office Assertive Open Lace Front Boots Black Leather Boots,Stunning boots JANET & JANET Woman, green-black, size 39, snake print, leather,Womens Pascal Dr Martens Leather Patent Ankle Boots Uk4 EU37 VGC Doc Boot,

Nine West Women's Kelela Kelela Kelela Suede Boot 1b318a

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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CLARIN SS18 127A - last pair,

Dior Black Christian Knee High Round Toe Leather Boots 37 2990,Womens Red Western Cowgirl Boots Silver Studs Embroidery Square Toe,Rieker Women's Z7943 Ankle Boots Black (black Mogano Anthrazit 00) 6.5 UK,Lumberjack Men’s Sousa Derbys black (Black Cb001) 7 UK,
Sam Edelman Women's Vena Over The Knee Boot,ZARA WOMAN NEW 2019 MOCK CROC PRINT LEATHER ANKLE BOOTS SHOES REF 5131 301,Fritzi aus Preußen Women’s Zoe Velvet Worker Boot Ankle Grey (Taupe 83) 6 UK,
Justin Womens 8 B Cowboy high top Redwood Boots Brown lizard leather,

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ASH goldIE Wedge Boots Black Suede & Leather UK 7 Eur 40, Brand new boxed,Sheridan Mia Spago Floral appliqué Bootie Brown Size 7.5,Nasty Gal Privleged One Hit Over-The- Knee Stiletto Heels Boots Tan Sz 10,Walking Cradles Womens Elite Closed Toe Knee High Fashion Boots, Black, Size 9.0,Guess Frauen Calene Peep Toe Satin Fashion Stiefel,Easy Spirit Women's Iwander Black Black Black 6 D US,

LifeStride Women's Jezebel Ankle Bootie Boot, - Choose SZ color,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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SEE By CHLOE Buck Taupe Leather Moto Boots Size 39 EU 9 US,Australia Luxe Collective Women's Kim, Black, 9 Standard Width US, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Reebok Women's Club MEMT Track shoes - Choose SZ color, The ability to book an appointment easily and seamlessly straight from your website.
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Hunter Women's Original Refined Rain Boots Ivy 7, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Sam Edelman Boot 9.5 Paulina Grommet Faux Leather Tall Over Knee buckles Zipper,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Package Dimensions: 4 x 3 x 2 inches
International Shipping: This item is not eligible for international shipping. Learn More Shipping Weight: 2 pounds
Style: Does not apply Item model number: Kelela Suede


Domestic Shipping: This item is not eligible for international shipping. Learn More

Kelela Suede

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Some smart local businesses for salons to partner up with are...
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Bar III Womens Rene Leather Closed Toe Over Knee Fashion Boots, Black, Size 7.0, Jewelry Shops
ECCO Womens Alliston Leather Round Toe Ankle Fashion Boots, Black, Size 8.0 dY36,KENDALL + KYLIE Hailey Ankle Boots, Black Multi,

Mustang Dark Grey Side Gusset Heeled Ankle Boots 1199-519-20,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Vintage Vasque Cowhide Leather Hiking Mountaineering Boots 6.5 C,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Womens Winter British Vintage Lace Up Punk Ankle Boot pink Print Motorcycle shoes,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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LA CANADIENNE Womens Knee High Brown Boots Sz 11 M,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Dr. Martens Jemima Kiltie Chukka Mid Silver Leather Moc Boots shoes Women's 11,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Ann Creek Women's 'Bailey' Metallic Slouch Shaft and Studded Heel Boots,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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TORY BURCH Ladies Suede Wedge Booties Size 9M,

SCHUH BLACK LEATHER OVER KNEE PULL ON BOOTS UK 6 EU 39 (1922), Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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Womens Wedges High Heels shoes Pointy Toe Knee High Boots Leather Winter Boots,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Stripper 8 platform lace up ankle high boots,

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Kenneth Cole Dayna Black Womens shoes Size 6.5 M Heels MSRP 199,Wedding Bridal Cosplay Witch Halloween Costume Womens Marie Antoinette Booties,NIB Bed Stu Hoplia Fringe Trim Riding Boot 8 365,

ARIAT Outsider Western Boot-Yukon Brown (US 6),

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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