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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Rebecca Minkoff Womens Isley Studded Leather Ankle Booties shoes BHFO 8759,Ralph Lauren Womens Brin Almond Toe Ankle Fashion Boots,Merrell Emery Lacets Chaud Doublé Polaire women Cheville shoes Marche black,Kenneth Cole New York Frauen 7 Adelynn Geschlossener Zeh Fashion Stiefel black,.
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Women Brown Hand made WARM SHEEP LATHER BOOTS with natural fur UK5 BRAND NEW,
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Cole Haan Etta Leather Bootie,Steve Madden Women's Charie-S High-Top Leather Boot,Puma Fenty By Rihanna Unisex Boots Leather Black Sz 10,Merrell Eventyr Cuff Waterproof Women's Leather Tall Boot Brown Size 5,BNIB Dr Martens 1460 Virginia Wild Aqua Soft Leather Boots 3 Guaranteed Original,
Minnetonka Women's Tramper Ankle Hi Boot,Women's Block High Heel Ankle Boots Ladies Lace up Fashion shoes Booties UK 2-6,Thalia Sodi Womens Blair Almond Toe Knee High Fashion Boots,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
UNISA ACOR 16 KS ELECT.blueE ballets promotion, Instagram
Vagabond Womens Dolores Mules Black (Black 20) 5 UK, Facebook
Propét Womens Tory Leather Round Toe Ankle Fashion Boots,KENDALL + KYLIE Hadlee Womens Boots White 8 US 6 UK, Twitter
New Womens Lauren By Ralph Lauren Brown Cathi Leather Boots Ankle Elasticated, Pinterest
Oak and Hyde Ridge Womens Ladies Brown Leather Chelsea Ankle Boots Size 5,Rampage Women's Insola Lace-up Knee High Boot - Choose SZ color,Women's Couple Side Zip Lace Up Flat High Top Leather Ankle Boots Casual shoes,
INC International Concepts Womens Fawne Leather Closed, merlot rwwc, Size 9.0 hw,NEW Anthropologie Matisse Cecilia Ankle Boots size 9 MSRP 148,Hunter Women's Original Gloss Snow Boot, Black, 9 B(M) US Good Condition,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Womens Round toe Leather Low Heel Rivet Buckle Metal All Sz Punk Ankle Boot,
MIA 2 Women's Patrice Equestrian Boot,Munro Womens Drew Wedge Bootie - Brown Suede US Size 6,NIB Free People Vienna Ankle Boot Size 9 40 Chocolate Suede 168,Frye Deborah Short Womens Leather Side Zip Boots Size 10M,
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CARINA NUCCI Boots Cowboy Western Leather Hi-Heel Pull On Black White 38.5,
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Wanted Knockout - Black Smooth Platform Mid-Heel Lace Boot,VANITY-2013 4 DRESSY SINGLE SOLE PULL-ON CUFFABLE KNEE HIGH BOOT,MUNRO Taupe Brown Suede Crosshatch Print Ashlie Ballet Flats Size 9.5 B4023,Hush Puppies Alaska Chelsea Boots Womens Water Resistant Suede Faux Fur Ankle,Aerosoles Frauen My Time Pumps rund Leder Fashion Stiefel,Womens Rocket Dog Terri Calf High Suede Winter Boots Fleeced Black Chestnut 4-8,
Alegria Keli Professional Clogs-Women's size 10.5 Western Romance,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Isabelle 5986 Stivaletti women Polacchetti shoes women Nubuck Foderato,New Top End Ugone Womens shoes Casual Boots Ankle, Easy access to information on all your services, pricing, and any specials you may be currently running.
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DKNY Womens Tyra Pointed Toe Over Knee Fashion Boots, The ability to book an appointment easily and seamlessly straight from your website.
Nine West Womens Kerianna Closed Toe Over Knee Fashion, Black Suede, Size 7.5 gO, Dr. Martens Women's Caite Buckle Wrap Tall Boot Tan Brown Leather Size 5 220,shoes REBECCA VAN DIK Femme black BK02NAB-NES,Occident women's pointy toe real leather flat pumps shoes lace up rivet decor US,Berniee Step 'N Flex Riding Boots,.
women Clarks Maribel Gant Cuir Baskets Montante Bottine Lacet, Links to your social media pages to build your online following.
Born Crown Glazed Brown Leather Knee High Tall Wide Calf Round Toe Boots Size 9,
Adidas Terrex Choleah Padded Climaproof Walking Boots Trainers SZ UK 5.5 SAMPLE,ARIAT Rodeobaby Rocker Boots 9.5B Anteater Print Cream Tattoo 10006764,INC International Concepts Womens Georgiee 3 Fabric Closed Toe Ankle Fashion ...,Khombu Izzie Women's Snow Winter Ski Waterproof Duck Boots Fur in Black -9,Rockport Total Motion Suede Pointed Toe Flats Black Adelyn Women's Size 7.5 New,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the NEW- CURRENT MOOD Women's Dollskill THIGH HIGH Neon Yellow BOOTS - 7,, clients have the ability to book an appointment straight from...
Pre-owned: An item that has been used or worn previously. See the seller’s listing for full details and ... Read moreabout the condition
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NIB Columbia Women's Minx Mid III Snow Boot, Grey Steel Grey Ice - size 9.5, Gentle Souls Women's Double Zip Low Profile Sneake - Choose SZ color,NEW 130 Keen Womens 1019563 Elsa II Quilted WP Boots Mulch Martini Olive 10,Women's Suede Round Toe Lace up Zipper Chunky Heels Ankle Boots Retro Collegiate,
Womens Ballet Flats ASNY - Lerane Ballet Flats Women Black,New 110 Anniel Ballet Derby shoes 9.5US 40 EU 10US 41EU,
Steve Madden Gorgeous Over-The-Knee Dress Boots 399, Taupe, 8.5 US,
Women Cowgirl Rodeo Boots Leather Square Toe Western Honey color Size 5 to 8.5,AUTHENTIC Lumiani Camel Suede ITALIAN Boots size 40,TAOFFEN Ladies shoes Women boots High heels Platform Buckle Zipper Rivets Sapato,Bussola Women's Ric Leather Hiker Boots with Laces and Faux Fur Lining,
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Keds Women's Champion Original Leather Slip-On Sne - Choose SZ color,
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Some smart local businesses for salons to partner up with are...
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Steve Madden OTK Emotions Boot Black Suede Sz 9 New, Make-up Artists
Frye Melissa Button Short Women's Brown Leather Zipper Ankle Boots - US 7.5,VINTAGE LE SILLA BLACK LEATHER ITALIAN POINTY TOE HIGH HEEL BOOTS US 7.5,DIEGO DI LUCCA BROWN CROC LEATHER KNEE HIGH BOOTS MADE IN BRAZIL SIZE 10,
OFFICE WOMEN ACTION NEOPRENE RUNNER GREY MULTI COLOUR Size UK 5, Euro 38 New., Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Boots bottines COSMO Paris cuir black 41,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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COOLWAY Women's Oslo Ankle Boots Black (Blk 000) 7 UK,
ZARA BROWN TAN FAUX LEATHER ANKLE BOOTS last pair UK 2 EUR 36 US 5 NEW,Ladies New In Box Hunter Original Tall Black Gloss Wellies, UK 4,Ladies Justin Exotic Skin Western Cowgirl Boots Size 5.5B,Women Leopard Pointed Toe Pull On Slim High Heel Elastic Sock Ankle Boots,LAURA BIAGIOTTI Designer Heels bluee Womens Size 7,Ariat Women’s 6 1 2 B Pointed Toe Black Deertan & Tan Cowboy Boots 15781,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
FLY London Women's Yip Boot - Choose SZ color, NEW- STEVEN BY STEVE MADDEN Italian blk leather TALL FLAT BOOTS size 37 - 89.00,Clarks Women's Waterproof Plaza Studio Boot Black 12356,Women's Durango Crush Western Boots CognacBrown w Tan Embroidery SnipToe DCRD133,
TEVA DE LA VINA DOS TALL EQUESTRiAN BOOTS BISON WATERPROOF WOMENS US 11 NIB,MSGM ankle strap fashion espadrilles in animal print canvas Size US 4.5 - EU 35,Womens Leather Black Flats Pointed Toe Over Knee Riding Boots Lace Up shoes Sbox,Dr Martens 1461 Flower 3D Pink RARE,LifeStride Women's Outspoken Espadrille Wedge Sand - Choose SZ color,Laredo Womens packer Boots US 7.5 M Brown Leather Kiltie Rockabilly Granny 2751,
Lacoste Women's Flats Leather Flat shoes Casual Oxfords Moccasins Sport Black -,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Ladies Clarks Unstructured Ankle Boots Un Arlyn,New Mollini Weslee Womens shoes Casual Boots Ankle,Women’s Los Altos Boots Genuine Armadillo And Lizard Size 8M 25 Black EUC,Vince Camuto Womens Brass Ankle Booties Boot Black Leather Fold Over Cuff Sz 10,Carlos by Carlos Santana Womens Axel Leather Pointed Toe, Black, Size 8.5 IzNx,FRYE shoes Women's Kat T Strap size 8.5 M 72905 Flat Leather Red. Minimal Wear,.
Sam Edelman Felicia Lemon Pastel Citron Yellow Leather Ballet Flats shoes Size 6,Helly Hanson Genuine Suede bluee Lace Ups Boots Sz 8,Cat Corrine Women's Fireweed Boot 8.5M,DANSKO Harlene Bootie Size 39 Tan Waxy Burnished Leather, Giani Bernini Womens ravien Leather Closed Toe Knee High, Black, Size 7.0 r7b3,Cafe black lxg906 Ankle Boots Black 185942,Dune Odell Leather Suede Ankle Boot Size 5 Black Bnwob,Matt Bernson, Baez, Umber Oiled Leather Bootie, 8M,Sbicca Womens Percussion Ankle Bootie- Select SZ color.,NEW PROPET SIMONE WOMEN COFFEE SUEDE SIDE ZIPPER BOOTS SIZE US 6.5B NEW,,Womens Lace Up Round Toe Leather Low Flat Heels Rhinestone Tassels shoes US4.5-9,.
BCBGeneration New Angela Black Womens shoes Size 5.5 M Boots MSRP 169,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Saucony Women's Swivel Sneaker - Choose SZ color,
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Amblers Safety AS104 RYTON Ladies Womens Leather S3 Steel Toe Safety Boots Black,Womens Suede Leather Chunky Low Heels Lace Up High Top Round Toe Retro shoes New,NIB Wmn's 9 M Seychelles Weekenders Tahzanite Black Leather Zip Boots MSRP 150,Pleaser TESLA-106 BN PU Womens Tesla-106 Ankle Boot- Choose SZ color.,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: VINCE CAMUTO - EMMARI 2 LEOPARD LACE-UP POINTED TOE FLAT SZ 6, RETAIL 129,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
New with Box JCrew Suede Buckle Boots in Dark Onyx Size 5,
Women's cowboy boots size 5 1 2B,NEW Aerosoles Brown Suede Boots Wedge Bootie - Interview - 10 M - 0 SHIP,Ladies High Heel Boots Women Embroidery Zipper Round Toe Thick Heels Party Boot,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Bettye Samantha Embellished Booties In Black Cow Suede New With Box,Current specials and promotions
Blazin Roxx Women's Cacti Round Toe Rain Boots, Rubber,Kiss 3000 Black Matte Smooth Stretch Thigh High Platform Boots 6 High Heel 6-14,,Keds HALFPIPE Shimmer Bar Leather Women’s Wedge Boots, Olive Size 9 Wide,Cole Haan Women's Arlean Bootie,
Remonte D4976 Boots Leather Womens Ankle Boots Low Heel,Salvatore Ferragamo Cream Leather Tassel Loafer Front Bow Size 8 1 2 4A ,H By Hudson Black Spitz Clemence Chelsea Leder Knöchel,Vince Camuto Talorini Motorcycle Boot 877, Black, 8.5 US 38.5 EU,Milwaukee Performance womens black high heel boot with zipper accents,
COLE HAAN Air Jalista Womens Tall Boot Brown Size 6.5B - D35582,Anthropologie Wrapped Tapestry Boots By Designer MEHER KAKALIA Sz 38 EU 398,Ladies Crystal High Heel Womens Stilettos shoes Transparent PVC Over Knee Boots,
Carlos by Carlos Santana Talana Embroidered Peep-Toe Bootie 9.5M Black NIB S13,Demonia Women's ASSAULT CHARADE CRAMPS CRYPTO FURY GLAM GOTHIKA Ankle Boots,Camper Beetle K400292 Black Womens Hi Leather Boots,TORY BURCH Brenda Women's Size 9M Black Stretch Suede Wedge Ankle Boots 22148325,.
Ariat Ladies Radcot Wellingtons - Green UK 7.5 or UK 8 - Were now,
Remonte Ladies Ankle Boots D0582-01, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
IGI&CO ROSITA 5765 VISONE TAUPE sneakers lace ups promotion 15765 igi,Sundance Catalog Brown Leather Buckle Boots 9,Hunter Original Short Black Matte Rain Boots + Liner US 6 EUC 37,Aquazzura Brooklyn Bootie In Moss Green, Size 40 Uk 7. Never Worn,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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Earth Zodiac Winter Boots Light Tan Leather Shearling Comfort Womens Size 10 B,Follow on Twitter Follow on Linkedin More Content by Denise Prichard