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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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PAJAR Fur & Suede Leather Winter Boots Women's 37 6-6.5 Beige Awesome details. E, Facebook
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Romika Apollo 05 Colour Black, Size EU41, Pinterest

Ladies Rieker Z6782 Casual Warm Lined Ankle Boots,NEW SPLENDID Tobey Wingtip Perforated Retro Leather Brown Tan Loafers shoes 6 M,Aerosoles Women's Binocular Wedge Boot,

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Cole Haan Womens Arden Grand Bootie Closed Closed Closed Toe Ankle Fashion Boots 759e79

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Handmade Red Eagle Design Western Boots By Yamzon,

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Clarks Ankle Boots, Oiled Brown 39 Brand New,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Easy Street Women's Nori Flat Sandal - Choose SZ color,Softinos Women’'s Fola342sof Boots Black (Black) 6 UK, Easy access to information on all your services, pricing, and any specials you may be currently running.
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shoes GAUDI' women Tronchetti silver 66330-V0046, The ability to book an appointment easily and seamlessly straight from your website.
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Mustang Side Zip Heel shoes women Grey Sintetico e Tessile Stivaletti - 41 EU, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Ricosta Stivali da neve stivali invernali shoes per Inverno Hanne boots EU 39,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Cole Haan

Heel Type: Block Style: Ankle Boots
Material: Synthetic Width: Medium (B, M)
Pattern: Solid Color:

MultiColor

Occasion: Casual

Aerosoles Women's Incentive Ankle Boot - Choose SZ color,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Propet Women's Delaney Ankle Bootie,Sand,6H Narrow,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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WOMENS CATERPILLAR LEATHER WORK OXFORDS SLIP&OIL RESISTANT-SEE SIZES (411),Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Propet Women's Madi Ankle Strap Snow Boot, Black, 8 2E US,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: SANUK SIENA BLACK NAVAJO SUEDE FAUX FUR TALL BOOTS SIZE US 8 WOMENS,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Fergie Mariella Ankle Boot shoes, Black,Size 8.5 M,

New BCBG Generation ADRICE Brown Leather Over The Knee Riding Boots - Sz 8.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

J6679 Women's Vince Camuto Felishan Valleywood Ankle Bootie 9.5 W,

Halogen Black Leather Anita Ankle Booties Womens Size US 6.5M,PLEASER Sexy 5 High Heel Stilettos Black Scrunch Pointed Toe Thigh High Boots,Skechers Full Circle 22604 Slip On Sneakers,NEW CLARKS PALMA RYLIE TAUPE BOOTS ZIP SIDE WOMENS 9.5 10635 ANKLE BOOTIES,

Sperry White Water Boots size 7,COLORS OF CALIFORNIA shoes 327148 Black 37,Lucky Brand Women's Borelis, Limestone, Size 7.0 0RmB,

Bare Traps Womens Whiskey Leather Round Toe Ankle Cold Weather Boots,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

Rieker 74798-24, Womens Boots Grey (Fumo 45) 3.5 UK,Mustang Side Zip Heel shoes women Burgundy Sintetico e Tessile Stivaletti - 41 EU,Hunter Womens bluee Rainboots Size 6,Steve Madden Troopa - Black Leather Combat Boot,Born Cove Womens Boots Black 9 US 7 UK zyFh,.

FRYE DAISY DUKE tan leather with pink Swarovski Crystals cowboy boots 8 M,

CAMPER DESIGNER GORGEOUS BROWN SUEDE LEATHER PULL ON BOOTS UK 7 EUR 40,Dr Martens Doc Daytona Aztec Weave Multi-color Ankle Boots Women's Size US 7 UK5,Durango Boots Womens Black Suede 7.5M,

Ladies Lace Up Barker Ruth Brown Nappa shoes UK Size 6 (EU Size 39) Fitting C,

Denise Prichard

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