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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Rieker Women's's L2130 Ankle Boots, Instagram
Reebok Korea BTS BT21 Royal BRIDGE 2.0 Collab WOMEN'S RUNNING+Free Gift ALL SIZE, Facebook
Saucony Women's Freedom ISO Running shoes, Grey Denim, 8 Medium US,Reebok Women's Pt Prime Run 2.0 shoes, Twitter
REHERSALL shoes 136224 Black 22cm, Pinterest

Reebok Work Women's DMX Flex RB360 Work shoes,Skechers Burst Very Daring Trainers Womens Sports Memory Foam Slip On shoes,shoes HEY DUDE women Sneakers Trendy grey Tessuto 120273000G,

Remonte Women's R1493 Ankle Boots Grey (black Graphit Fumo 45) 3.5 UK,shoes adidas stan smith con cavallino zebrato e swaroski,shoes REPLAY women Tronchetti Bassi black Pelle naturale,Tessuto RZ740002S,

shoes EASY PEASY women Sneakers Sneakers Sneakers Trendy  BIANCO red Pelle naturale 101STARBR ade1a7

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Roxy™ Bonny Over Knee Boots ARJB700581,

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shoes PANTONE women Sneakers Trendy silver Tessuto P00037-519-02S,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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SCHUHE CONVERSE ALL STAR CTAS CLEAN AUFZUG OCHSE 561288C white SPITZE PLATFORM,shoes SKECHERS SPORT Woman Sneakers grey Fabric 13069-LGHP, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Ryka Women's Devo Plus 2 Running shoes, Black Purple, 7 M US, The ability to book an appointment easily and seamlessly straight from your website.
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Salming Womens viper 2.0 Low Top Lace Up Running Sneaker, Pink Purple, Size 10.5, Links to your social media pages to build your online following.

Skechers D'Lites-Floral Days, Baskets Femme,

Ryka Women's Comfort Walk Sneaker,Saucony Grid Omni Walker Wide Black 5261-2 Women's SZ 6 Wide,Report Women's Moulay Ballet Flat - Choose SZ color,Saucony Womens Athletic shoes Grey Pink Citron 5 US 3 UK,Sigerson Morrison Black Leather Flat Tie Boots 6.5 Made in ,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Reebok Women's OSR Sweet Road Running Sneakers Black Mist White Pewter, 9.5 M US,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: EASY PEASY
Suola: Gomma Numero: Vari
Suoletta interna: Pelle,Removibile Materiale: Pelle naturale
Categoria: Sneakers Trendy Colore principale: BIANCO/ROSSO
Codice: 101STARBR

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Rockport Women's Cobb Hill Melissa Bootie Black Leather,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Skechers GO WALK EVOLUTION ULTRA ENHANCE Casual Ladies Sport Trainers Navy Coral,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Sam Edelman Women Rowena Knee High Boots Size 7, 8.5, 9.5 Beige Suede Block Heel,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: SKECHERS goldN GURL MEMORY FOAM black-gold 111-BLK,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Reebok zapatillas de deporte de las womenes CM8903 F S HI SATÉN P18s,

Saucony Freedom ISO - Pink Purple Teal 8 M US New,Skechers Fashion Fit Black Hot Pink Platform Women Running shoes 12716-BKHP,Saucony Women's Razor Ice+ Trail Running shoes,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Saucony Originals Womens Jazz Original Classic Retro Sneaker,Navy Silver, 7 M US, SAM EDELMAN Black Leather Boots Side Zip Womens Size 6 NWT,Skechers 938 Street Womens Hi-Lite-Bermuda Sneaker- Choose SZ color.,
Rieker Women's M3701 Trainers Grey (Maus 42) 4 UK,Current specials and promotions
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Reebok Women's Cl Lthr Ripple Gymnastics shoes 4 UK,

Saucony Original Jazz Sneakers men in Camoscio e Tessuto, black e Bianco, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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