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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Saucony Cortana 4 Women's Running shoes - W 7 - NEW,shoes APEPAZZA women Sneakers Trendy black Applicazioni pietre,Pelle naturale,T,REQINS Boots Pointed Black Leather T 38 TOP CONDITION,shoes Gowalk 3 Skechers bluee Women 13980 NVLB,.
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Reebok Women's Ros Workout TR 2.0 Sneaker, Black Alloy White, 8.5 M US,
Rockport Women's Willa High Top Black Leather shoes CH3486,Skechers BOBS Women's Luxe Bobs-Big Dreamer Flat - Choose SZ color,Sarto by Franco Sarto Women's Gabrina Strappy Sandal Platino Suede Strappy,Saucony Jazz SK161004 Carne Sneakers women Bambini Scarpa Casual Sportiva,
Robert Clergerie Dark Brown Leather Ankle Boots 3'' Rubber Block Heel - US 9.5,Saucony Guide ISO Sz 9 M (B) EU 40.5 Women's Running shoes White bluee S10415-4,shoes PRADA LUSSO 3E6202 GRANATO NUOVE 37 37,5,shoes PHILIPPE MODEL Woman black TRLDGT23,Saucony Kinvara 8 Women 9.5,
shoes women ADIDAS STAN SMITH W B41750 silver,shoes LIU JO Woman black Natural leather,Suede S66011P0254-22222,Reebok Women's Classic Nylon Sneaker,,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Reebok W LO Plus Iridescent CM8951 beige halfshoes,Rocket Dog Womens Milkyway Trainers, Silver Silver Cadet Silver Cadet, 5 UK,Seychelles Crook Over-The-Knee Leather Boot,Salming Distance shoes Women Neutral Superlight Running Marathon Trainer,
Make sure you utilize all the big social media platforms such as:
Scott eRide Trainer2 Womens Running shoes Size 8.5, Instagram
Skechers Go Walk 4, Baskets Femme, Facebook
shoes Puma Suede Platform Bubble Wns 366439 01 Sneakers women Black Casual Moda,SEYCHELLES FLORAL EMBROIDERED LEATHER UPPER COWGIRL BOOTS SZ 10, Twitter
REEBOK HEXAFFECT RUN 2.0 BLACK WHITE SNEAKER SCHUHE LAUFSCHUHE SPORTSCHUHE, Pinterest
shoes HOGAN Woman BEIGE Fabric,Suede W00N0211FI70KL4,SeaVees Women's 08 61 Army Issue Low Mojave Fashion Sneaker,REPLAY momen's Nesia à enfiler effet paillette espadrille toile Or,
SAUCONY ORIGINALS SHADOW ORIGINAL W shoes FREE TIME women 1108 679,Sam Edelman Women's Jaclyn Chelsea Boot,shoes women GOLA BULLET SUEDE CLA153 181,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Sebago Ashton 360 Moc Women's Boot, Dark Taupe,
Seychelles Women's Snare Boot Black Towel Suede 6.5 M US,SHOES SAUCONY JAZZ_2044_251_BLACK-RED BLACK RED UNISEX MAN ORIGINAL NEW,Reef Womens Voyage Boot Breeze Ankle- Pick SZ color.,Roxy Frauen ARJS700123 Low & Mid Tops Schnuersenkel Laufschuhe,
RYKA shoes 7.5 Cross Training shoes 7.5 LIGHT WEIGHT SHOE 7.5 RYKA SHOE 7.5,Rieker Djerba-Boccia shoes Women's Boots Boots Half-shoes Black Y0768-00,Salomon Women Hiking Leather shoes Gore Tex Grey Black US 8 UK 6.5 EU 40,
Salming Womens Kobra 2 Sports Trainers - bluee Pink - 7.5 US,
Skechers GO WALK LITE Ladies Women Memory Foam Soft Outdoor Slippers shoes Black,shoes SAUCONY women Sneakers black 1044-1NER,shoes PUMA women SNEAKERS black BIANCO 364090-001,SALE NIKE AIR MAX 1 WOMENS FLORAL DESERT SAND CAMO GUM AQ6378 001 NEW,Sam Edelman Tinsley Women's 7 Black Rubber Rain Ankle Boots,shoes SHOES ASICS GEL INNOVATE 7 RUNNING CORSA women WOMAN TRIATHLON SHUHE,
Romika Women’s Carry 02 Hi-Top Trainers Red (Red 78 400) 5 UK,Skechers BIKERS CURBED Ladies Womens Suede Leather Memory Foam Trainers Black,RIEKER LEATHER LOW ANKLE BOOTS Brown,Size 9.5 Nike Women Air Max 90 Ultra Low shoes 859523 001 White Beige Bronze,Shellys London Women's Hester Pump - Choose SZ color,SCHUHE FRAU NIKE AIR MAX 1 319986.035 SNEAKERS AIR MAX 1,
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Salomon Shelter CS WP Ladies shoes 2019,Sigerson Morrison Women's Paulina2 Heeled Sandal, Sepia, 10 M US, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Skechers D'lites Black Pink shoes Women Sport Comfort Sporty Casual Train 11617, The ability to book an appointment easily and seamlessly straight from your website.
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Scarpa BXD Brown Leather Walking boots Vibram soles size 5 38.5, Links to your social media pages to build your online following.
Salvatore Ferragamo Knee High Boots Black Leather Zip Pumps Size 6.5 AA - ITALY,
shoes KHRIO' Woman AVORIO 1323LUX-AV,Saucony P19s Zapatillas bajas unisex 2044-299 JAZZ ORIGINAL,shoes HOGAN Woman black PIOMBO Leather inserts,Suede W2610Q9019M90BZ1,Reebok New Womens Yourflex Trainette T Cross Trainer Black White 6.5,SHOES VANS SK8-HI Reissue WOOL & leather man SNEAKERS ORIGINAL leather SHOES,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Rieker Z1552-24 Ladies Womens Leather Zip Heel Warm Wool Lined Ankle Boots Brown,, clients have the ability to book an appointment straight from...
New without box: A brand-new, unused, and unworn item (including handmade items) that is not in original packaging or ... Read moreabout the condition
|US Shoe Size (Women's):||US 8/UK 6/EU 38.5|
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Regatta Lady Edgepoint Ii, Women’s Low Rise Hiking Boots Grey (Briar Dkceri),SCHUHE LIU JO LIUJO LIU'JO SCHUHE S67207 P0015 22222 SPORTSCHUHE LEATHER,
Sam Edelman Women's Raddie Ballet Flat - Choose SZ color,
Rocket Dog Womens Vader Mickey Lace Up Fashion Padded Trainers Black White NEW,Saucony Women's Ride 9 Running shoes, Pink Berry, 5.5 M US,SAS Woman Free Time Tripad Comfort Black Leather Oxfords Narrow Size 11 S USA,Sam Edelman Luther High Top Sneaker Womens 8.5 Faux Shearling Suede Putty New,
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Some smart local businesses for salons to partner up with are...
Rokh layered blazer R5CA39 WM Grey - Authentic,SHOES NIKE WMNS AIR HUARACHE RUN 634835-605,
Remonte Dorndorf R7010-90 Ice Off White Metallic Floral Lace Up shoes,RYKA NALU-W Womens Nalu Running shoes- Choose SZ color.,shoes CONVERSE Woman Sneakers black Natural leather 561675C,
Skechers 49197 Womens Fashion Sneakers Black Size 8 US BR9, Skechers Ladies 12404 NVHP RELAXED FIT EMPIRE - HEART TO HEART Navy,
Skechers Flex Appeal 3.0 Finest Hour Navy Womens Trainers, Make-up Artists
SKECHERS 13062 FLEX APPEAL 3 Memory women's shoes sports sneaker canvas fabric,Saucony Women's Fastwitch 8 Running shoes, orange Citron, 9 B US,Rockport Women's Cobb Hill Petra Mary Jane Pewter Leather Synthetic Flats,
Ryka Women's VIDA RZX Cross Trainer Lime bluee Teal 7.5 M US, Jewelry Shops
Russian Original Valenki Walenki Felt Boots 100% Wool USSR Winter White HandMade,RSVP Women's Barrington Black Boots, UK 8 EU 41,
shoes Puma Suede Platform Jewel JR 365131 01,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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shoes BIANCOANTICO women Tronchetti black Pelle naturale 9411822NE,Skechers Empire D'lux, Baskets Femme,Salomon shoes XA Pro 3D CS WP W Pink & Teal – Women’s Size 9.5,.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Reebok Women's F S Hi-Top Trainers 5.5 UK,Skechers - D’Lites With Air - Cooled Memory Foam,shoes PHILIPPE MODEL Woman blue Natural leather TRLDTW02,Ryka Women's Verve Sneaker - Choose SZ color,
shoes da pallavolo Asics Gel Rocket 8 W B756Y-400,
Salomon Speedcross 4 Gtx W 406109 graphite,shoes NIKE Woman Sneakers BIANCO Fabric,Natural leather AH6803-301,SERGIO ROSSI Black Suede & Fuchsia Patent peep toe platform shoes Pumps EU 38,shoes basse pelle o finta Fila Strada m low wmn black black 43677 - Nuovo,shoes FILA Woman Sneakers BIANCO Fabric,PU 1010562-03A,Remonte Women's R7010 Trainers Black (black black Black 03) 4 UK,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Reebok pink Cl Lthr. Patent CN0771,shoes BIANCOANTICO women Tronchetti T. Mgold Scamosciato CLAUDIA30CAMTM,shoes Sun68 Z19211 01 Bianco Ally Pois women Moda Casual Multivolor Sneakers,shoes gold&gold women Tronchetti red Tessuto GOLGD07.RO.01,SAM EDELMAN DEMBROOKE 221481 dark brown leather tall boots sz. 6.5 180,Reebok Women's Cm9054 Gymnastics shoes,
Reebok Question Mid Teyana Taylor Size 6 New Primal Red Ice Rare BD4487,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Saucony Women's Omni 13 Running shoes Silver bluee purpl 8 wide 8W Free Ship NEW,Reebok Wmns Club C 85 FVS ( CN3352 ),Requisite Edgware Boots Ladies UK 8 EUR 42 REF D109,Rieker L6548, Sneakers Hautes Femme,shoes DIADORA women Sneakers BIANCO PU 160281-C4656-D,Salomon Womens XA Pro 3D CS WP W Trail Runner 6- Pick SZ color.,.
Roc Top Hi Size 10.5 Black Red,shoes ADIDAS women BB5303_CLIMACOOL_1W black SNEAKERS ORIGINALI DA GINNASTICA,shoes Go Walk 4-Gifted Skechers women,SAKS FIFTH AVENUE COGNAC Leather Riding Boots Sz 7 1 2, MADE IN ITALY FAST SHIP, Size 7.5 SAM EDELMAN BROWN WHITE SADDLE KIANA BOOTS BOOTIES NEVER WORN,shoes VANS Woman BIANCO FANTASIA Fabric V3B9IXG,Reebok WH7-FURYLITE_GT_9 sneaker Women's - colour Black AU,Saucony Guide 8 Womens Running shoes bluee Purple Silver S10257 US Size 6 (WIDE),Saucony Ride 9 Women's Running shoes Size 7 Wide bluee Purple Pink S10319-2 (NEW),Skechers Breathe Easy - Well Versed Slip-On Women's shoes Size 7.5,,Salewa Women's Ws Lite Train Fitness shoes,.
Skechers Downtown Ultra-Core Mens Womens Sock-Like Running shoes Pick 1,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Salomon Cove Light Womens Sneakers shoes Casual Outdoor Trainers All Sizes New,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes SKECHERS SPORT women Sneakers black BIANCO 12757-BKW,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Salomon Women's X-Mission 3W Trail Running shoes Runner,
Saucony Womens Grid Integrity St2 White Silver Running shoes Size 8.5 (204154),Reebok Guresu 2.0 Women Training Dancing shoes Black White,Skechers 14824 Performance Womens Go Flex Train Gear Walking shoes,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Saucony Womens Triumph ISO 3 Purple bluee Citron Running shoes Size 6, Saucony Jazz O W shoes of Running Woman,shoes Flex Apppeal 3.0-First Insight Skechers Women,
Schutz Jolana Caged Leather Bootie s 10,Current specials and promotions
Skechers BURST 2.0 - NEW AVENUES Ladies Womens Slip On Trainers Charcoal Black,Skecher Street Women's Moda-Clean Fashion Sneaker - Choose SZ color,,Sam Edelman Womens Beige Leather Ankle Boots 7.5 M,Rieker Women's Boots Ankle Boots Lace up Boots Boots Grey 70829 New,
Reebok Guresu 1.0 Black Ivory Women Cross Training Dance shoes Sneakers CN0716,Sam Edelman Women's Patti Ankle Strap Sandal Classic Nude Nappa Leather,Ros Hommerson Women's Harper Black Suede Black Gore Heels,Rocket Dog SEON Ladies Womens Faux Suede Side Zip Buckle Heeled Ankle Boots,SALE NIKE AIR MAX 95 PREMIUM PRM WOMENS WMNS IGLOO MINT GREEN WHITE 807443 300,
Sam Edelman 'Kemper' Fringe Wedge Booties (Women), Green, Size 9.5,Sebago Cyphon Sea Sport, Navy Grey Textile B510292 Women,Seychelles Women's Lets Go Crazy Ankle Bootie, Taupe, 11 M US,
SCONTO 30% FREDDY shoes SNEAKERS CROSS TRAINING DIWO SOLETTA MEMORY DA 37 A 41,shoes D'ACQUASPARTA Woman black Natural leather BEATRICE-NE,Reebok Womens Swiftway Running shoes- Pick SZ color.,Ryka Women's Revere Walking shoes Black Mint 8 M US,.
Shenn Women's Classic Short Charming Winter Warm Snow BootsChocolate,9.5 BM US,
SAUCONY SCHUHE JAZZ_S60368_43 grey black SPORT TURNSCHUHE ORIGINAL FRAU, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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