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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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SIZE 5 FIT'S 5.5 WOMENS Nike Vandal 2X 2K Double Stack PLATFORM blueE AO2868 400,Salomon Women's Speedtrak W Trail Runner Monument 6 M US New,Size 5 38 Adidas Gazelle bluesh Pink White Suede Trainers Boxed Sold Out,Ryka hydrosphere women's size 7.5 m,.

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Salomon X-Scream W Sneakers. Size 6. New. LT LWM,

shoes PREMIATA Woman Sneakers Trendy ANN-2943,Salewa Capisco Insulated, Women's Trekking & Hiking shoes,Saucony Women's Guide ISO 2 Slate Aqua 10.5 B US,Salomon Women's XA COMP 7 CS WP Trail-Running shoes, UK 5.5 EU 38.5,

shoes Puma Cross Shot L Women's 357150 01 Sneakers Basket Moda White,Reebok Women's Fusium Run Sneaker White Spirit White Cool 7.5 M US New,Salewa Women's Ws Alp Trainer Mid GTX High Rise Hiking Boots,ROBERTO CAVALLI SNEAKERS SHOES BLACK WINGS SILVER METAL STUDS LEATHER SUEDE 41,Ros Hommerson Women's Carissa Pewter Metallic Black Leather Comfort shoes,

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Saucony Women's Guide 10 Running shoes, Purple Navy, 6 Medium US,shoes SKECHERS SPORT women Sneakers blue Pelle rivestita,Tessuto 12713-NVHPD,Remonte black D5783-01 leather Womens boots black 41 US 9 1 2 NIB,Sebago Womens Plaza Tall Boot- Pick SZ color.,Roman Tassel Womens Buckle High Heel Pointy Toe shoes Stilettos Ankle Boots NEW,Salomon Speedcross 4 Trail Running shoes, Women's Size 8, Teal Pink Black,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Reef Swellular Boot Hi Top Sneaker shoes - Womens- Pick SZ color.,shoes PRADA SAFFIANO LUSSO 3E5892 black BIANCO NUOVE 41 41,5 UK 8,Ryka Women's Ultimate Form Running shoes Black Silver Pink Sneakers,SANTONI ITALY LUXURY SNEAKER IN BROWN ANTIQUE CALF sz 38 NWOB,

Make sure you utilize all the big social media platforms such as:
Skechers Go Walk 4 Sneakers Ladies Low Laces Fastened Padded Ankle Collar, Instagram
Salewa Women 00-0000063433 Hi-Top Trainers Black (0969 Black Out Agata) 7.5 UK, Facebook
shoes Adno sneakers socks stripes 5.2 knit shoes cloud black black,Riding Boots Leather Black and Brown MATIAS MERCAPIDE T 37 VERY GOOD CONDITION, Twitter
Rush Leather Suede Women's athletic style gum sole boot size 10M RED, Pinterest

shoes GEOX Woman blue silver D822QD-0BCKY-C0007,shoes Armani exchange Sneakers Lace Free logo SIZE 8 US .only LAST SHOES,S.Oliver Women's 23646 Low-Top Sneakers Silver 6 UK,

Saucony Womens Grid Omni Walker White Silver Running shoes Size 9 (184989),Reebok Women's Print Run Smooth Ultra Knit shoes Sneakers BD4538 SZ5-8,Skechers Conversations Holding ACES, shoes sportive Basse women,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Saucony Ride ISO 's -,Rocket Dog SEON Ladies Womens Smooth Faux Side Zip Up Buckle Ankle Boots Tan,

shoes CRIME women Sneakers Trendy CENERE Pelle naturale 25052A15B-58,

shoes VOILE whiteHE Woman Sneakers Trendy BORDEAUX Fabric,Natural leather 9124-2,Salewa Firetail 3-W Womens 3 Tech Approach shoesM- Choose SZ color.,Skechers GoStep Lite Trainers Ladies shoes Womens Footwear,Rocket Dog Women's Bomer Ankle Boot - Choose SZ color,
shoes ATLANTIC STARS women Sneakers Trendy BIANCO Scamosciato,Tessuto VEGABGF6,Sexy Pleaser 5 Heel Stiletto Shiny Black Laced 8 eye Pointy Toe Calf Boots 6-16,Saucony Freedom Runner - Black 8 M US New,
Skechers Active Avenue Madison Ave Black White Fabric Training shoes,

shoes Lotto Leggenda T4613 Impressions Flowers Fashion Woman Sneakers Fashion,SCHOENEN VROUW ADIDAS STAN SMITH W B41750,Roberto Guerrini Roberto Guerrini Red Leather Sneaker With Crystals Size 38,Reebok Print Smooth 2.0 ULTK UltraKnit White Skull Grey Women Running CN1745,Reebok Work Women's Rapid Response RB RB877 Stealth 8 Boot WP Black,Size 7 M Dr. Scholls Raven Sneakers, Black, bluee & White, New in Box,

Skechers Go Walk 4-Today Hot Pink Multi Women Casual Walking shoes 14902-HPMT,shoes women Tacco  Plateau 5 black Pleaser CRUX-07,Sam Edelman Women's Cambell Ankle Bootie, Grey Multi, Size 5.0 US 3 UK,Retro Chelsea Men's Military Ankle Boots Riding Desert Combat Faux Leather shoes,Rieker Sneaker Halbschuhe grey metallic (silver grey) Größe 37 39 41,shoes OTTANT8,6 Woman Sneakers Trendy BIANCO PLATINO 6729-BP,

Sam Edelman Lelani Women's bluee Suede Faux Feather Sneakers Sz 7M 2210,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Saucony Originals Women's Jazz Original Running shoes - Choose SZ color,Report Icon Boots Lace Up Zipper Mid Calf Berry Red Suede Faux Fur Womens Sz 6 M, Easy access to information on all your services, pricing, and any specials you may be currently running.
Robert Clergerie Paris POCO PAILLE blue DBL POUDRE sneaker Women's bluee UK, The ability to book an appointment easily and seamlessly straight from your website.
Salomon Women's X Ultra 3 Hiking shoes Quicklace System Trail Sneakers NEW , shoes CINZIA SOFT Woman BORDEAUX Suede IV6033-AS001S,shoes Tor85 JIMMY CHOO R.p.775euro,SCHOENEN VROUW VANS ULTRARANGE RAPIDW VA3MVUY28,Saucony Womens Omni White Silver Running shoes Size 11 (205714),.
SANUK SANGRIA NEW 146 6 M 37 BROWN CHESTNUT SUEDE TEXTILE MID CALF FLAT BOOTS, Links to your social media pages to build your online following.

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Saucony Women's Triumph ISO 2 Running shoes, Grey bluee Slime, 8.5 M US,Rieker Womens N5050 Slip on Trainers, Black blackblackblack 01, 6 UK,Skechers Empire Sharpe Thinking Trainers Womens Memory Foam Leather Sports shoes,shoes Igi&Co Sneaker Nappa 77626 00 Woman Suede Sport Glitter Stud White Silver,shoes WALSH women Sneakers Trendy BIANCO blue Pelle naturale,Scamosciato,Tessut,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Skechers GoRun 600 - Spectra Trainers Memory Foam Sport shoes Womens 15067,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Shoe Size: Other
Main Colour: BIANCO/BEIGE Brand:


Code: 1204D

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Ryka Women's RESONANT NRG Cross Trainer - Choose SZ color,ROBERT CLERGERIE BLACK & WHITE LEATHER BOOTS - WOMENS SIZE 38.5,Rieker M6264, Sneakers Bass Woman,Roxy Women's Dominguez Boots Brown (Tan) 8 UK,Rockport Cobb Hill Collection Rashel Chukka Women's Boot,shoes IMAC Woman grey Natural leather 107020-74405,

Rieker N9300 Ladies Womens Summer Fitness Sports Gym Lace Up Low Top Trainers,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Reebok Girls’ Cardio Motion Fitness shoes 3.5 UK,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Reebok Z Tr, Women’s High-Top,

Schutz Black Starina Mid Heel Pointed Ankle Bootie Rhinestone Star Details,Sakroots Women's Rhyme Optic In Bloom Ankle Boots,SAUCONY GUIDE 10 RUNNING SHOE WOMEN'S LIGHT blueE SIZE 8,10,Scarpa volley Asics Gel Tactic women B153N fine serie,Saucony Run any Where Women’s RUINING SHOES Size 5.5 BLACK Grary,Uk 3.5 Eur 36,shoes ADIDAS Woman Sneakers green Fabric,PU AQ0866D,.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Saucony Sneaker - Jazz Original Vintage - Sun - Pre - S-70368-29,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Rita Ora Adidas shoes Red Suede Wmns Size 8,

Saucony Zealot ISO 2 Women's Sneakers Coral Purple Size US 10.5 EU 42.5 Used,Reebok Womens Print ATHLUX Weave Track shoes- Pick SZ color.,Skecher Hi-Lites Smooth Cruiser White Leather Slip-on shoes Wms 11 NWT,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Saucony Women's Ride 10 Running shoes, Fog red Black 9 M US New,Current specials and promotions
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shoes TRIVER FLIGHT women SNEAKER PELLE FORATA LONDON SILK 19810B,Retro 11 Women’s Low Top,Shellys London Women's Davan Flat Sandal - Choose SZ color,
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shoes Gazelle W adidas Pink Women,

RYKA Women's Influence Cross Training shoes size 9.5M, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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