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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Skechers Go Walk 3 Go Knit Walking Slip-On Charcoal bluee,Sam Edelman Britt Hightop Sneakers Mocha Suede- Women's 6.5 M,SCHUHE MANN FRAU KIND SPORTSCHUHE FRED PERRY VERNON 39 VEREINIGTES KÖNIGREICH 6,Reebok Wmns Club C 85 ( CN5658 ),Rick Owens Black Island Dunk High-Top Sneakers Women's 40,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Rieker Women’'s P8280 Rain Boots Red (Wine black 36) 7.5 UK,Saucony S10444 2 Ride ISO Black White Women's Running shoes,shoes VESPA Woman Sneakers Trendy PANNA Fabric,Suede V00006-612-10,Saucony Xodus 5.0 Running shoes Pink Coral Purple S10250-3 Women's New 7 B,

Make sure you utilize all the big social media platforms such as:
Skechers BOBS Women's Beach Bingo-Dog House Party Sneaker - Choose SZ color, Instagram
Reebok RB251 Zprint Work Athletic shoes Oxford Slip Resistant Steel Toe Black, Facebook
Reebok Women's Sublite Running shoes Size 7,Roxy Women's Rory Slip On Sneaker shoes Grey Ash 10 M US, Twitter
shoes NIKE women Sneakers PLATINO AA5740-007, Pinterest

Skechers Gratis - Light Heart Athletic Women's shoes Size,shoes SAUCONY women SNEAKERS BORDEAUX Scamosciato,Tessuto S60368-44,Skechers Go Run Ride 5 La Marathon Fitness Women's shoes Size 6,

shoes Go Walk-4-Kindle Skechers Beige Women 14145-TPCL,Salomon Kaina Mid CS Women's Deep bluee Slatebluee Winter Boots 7M,Seastar black Stivaletti stivali Jodhpur,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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shoes Empire-Take Charge Skechers bluee Women,

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shoes D'ACQUASPARTA Woman black PATRIZIA-D100LM-NE,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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SHOES WOMAN VANS ERA VY6XF6W,SALE Ladies Womens LEATHER Military BOOTS Army Combat Ankle Flat Biker Zip Size, Easy access to information on all your services, pricing, and any specials you may be currently running.
shoes women LAURA BIAGIOTTI STIVALETTI TACCO 5036 black INVERNO 2019 SCONTO 30%, Sam Edelman Womens Britton Sand Fashion Sneaker Size 9.5 (201659),Saucony Jazz Original Vintage women Grey Black shoes da Ginnastica - 4 UK,Reebok Women's Walk Ahead MT Running shoes - Choose SZ color,.
shoes men EDUARDO SPADA N 46 Cod H30 SABBIA Vintage Derby shoes Lusso, The ability to book an appointment easily and seamlessly straight from your website.
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SALE LADIES HUSH PUPPIES PENNINE LEATHER ZIP FASTENING ANKLE BOOT BROWN, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Skechers D'Lites 2 Fast look Trainers Womens Memory Foam Chunky Strap Fashion,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: ISHIKAWA
Suola: Gomma Numero: Vari
Suoletta interna: Pelle Materiale: Pelle naturale
Categoria: Sneakers Trendy Colore principale: BIANCO/ORO
Codice: LOW29D

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Sam Edelman Women's Jayne Heeled Sandal,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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REEBOK Women's INSTAPUMP FURY SANDAL MAG NEW AUTHENTIC WHITE BD3186,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: SHOES WMNS NIKE AIR ZOOM PEGASUS 34 - 880560-406,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

shoes PHILIPPE MODEL Woman POLVERE CLLDV026,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Sam Edelman Women's Packer Ankle Boot, Putty Leather, Size 9.0 3a4Z, River Island Velvet Ankle Sock Boots,Reebok Women's Club C 85 FVS shoes,
SAVE Brooks Addiction 12 Womens Running shoes (B) (062),Current specials and promotions
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Schutz Lupe Dark Sangria Burgundy Fabric Block Heel Ankle Booties Boots,

Sam Edelman F3086L2 Womens Sadee Ankle Boot- Choose SZ color., Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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Skechers Empire D'lux, Woman Sneakers,

Ryka Women's Sky Walking shoes,Reebok Women's CL Nylon Neutrals Sneaker,Sesto Meucci Women's Ditty Slip-On shoes,Rialto Women's Viva Black Synthetic Ankle Straps,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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