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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes PRADA LUSSO 3E5534 ROYAL NUOVE 40 40,5 UK 7,Skechers Go Walk Inisght, Niedrige Turnschuhe Frau,Simple Satire Moda para women Zapatillas Zapatillas Todas las sizes y colors,shoes FILA women SNEAKERS yellow Scamosciato,Tessuto 1010483-60I,

Make sure you utilize all the big social media platforms such as:
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shoes CONVERSE women Sneakers green Scamosciato 161540C, Facebook
Skechers Ladies 12825 Empire Navy bluee Lace Trainers,Saucony Womens 10 Grid Tornado 6 Running shoes Navy bluee Turquoise S15224-1 NEW, Twitter

Remonte Women's D5311 Low-Top Sneakers 7.5 UK,Reebok Women's Freestyle Hi Walking shoes black 9 M US,shoes women ADIDAS VS ADVANTAGE LIMITED SNEAKERS ALLENAMENTO TEMPO LIBER SILVER,

shoes Flex Appeal 2.0-Break Free Skechers Black Women 12757-BKW,Rieker N5609, Sneakers Basses Femme, black (00),Sebastian Women's Block Heel Sandal Black Nappa Leather Heels,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Skechers women Go Walk 4 - Majestic 14900 da Passeggio Comfort shoes Misura UK,

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Saucony Jazz Original, Zapatilla para women S60368-72,Rieker Women’'s Y8061 Ankle Boots Grey (Fumo 45) 7.5 UK,SAS Women's Laguna Sandal Olive gold Laminate Nubuck Leather Comfort Sandals,
River Island Black Suede Knee Boots PAZZY2 Size 5,

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Reebok Women's TRAIL VOYAGER RS Hiking Walking shoes Sneakers Trainers M47622,Skechers Glider Harm Ladies Trainers UK 4 US 7 EUR 37 CM 24 REF 4915-,shoes Dù SIMON Woman FUMO Suede 151CRFU,shoes ALVIERO MARTINI Woman Sneakers Trendy BEIGE Suede P953-0920,Salomon Women's Ellipse 3 CS Waterproof USA Trail-Runners - Choose SZ color,shoes PRADA LUSSO 3E5793 black NUOVE 38 38,5,

Seastar Trainers Women's White Pink,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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shoes Fila Disruptor Cb Low Wmn Marshmall Beige Women,Skechers Go Walk Lite Shanti Zapatillas de women Espuma Viscoelástica Deporte, Easy access to information on all your services, pricing, and any specials you may be currently running.
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SAUCONY SHOES JAZZ 1044-269 blueE blueE YELLOW SPORTS SNEAKERS ORIGINAL WOMAN, The ability to book an appointment easily and seamlessly straight from your website.
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Salomon Nordic Boots 8.5 Women New, Links to your social media pages to build your online following.

Sarto by Franco Sarto Women's Kristina Slingback Wild purple Leather Slingbacks,

Schutz Womens Mislane Silver Metallic Sock Boot shoes 7.5 Medium (B,M) BHFO 4370,SIZE 5 NEW LOT OF 19 FLAT SHOES BY NEWPORT NEWS BELLINI H&M CANS BAMBOO RT 66,Reebok Women's RB041 Sublite Cushion Alloy Toe Oxford Lightweight Work shoes,Reebok Girls Supreme 2.0 Competition Running shoes 5.5 UK,shoes ASICS women Running women ARANCIONE PU,Tessuto T6C8N-2093,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the shoes Lotto Megalight W T4043 women Green Nylon Running Sneakers Casual Moda,, clients have the ability to book an appointment straight from...

Item specifics

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Skechers Gowalk Evolution Ultra - Amazed Baskets pour Femme shoes Légères,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Reebok Women's Realflex Train 5.0 Cross Trainer,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Rieker Z1420, Womens Ankle Boots Brown (Muskat Stein Kastanie 24) 4 UK,

S.Oliver Men's 5-5-13636-22 109 Low-Top Sneakers White (Offwhite 109) 9 UK,Skechers 15372, Baskets Enfiler Femme,SheSole Women's Winter Western Cowgirl Cowboy Boots Brown 9 M US,Reebok Women's 3D Fusion Cross Trainer,Reebok Womens Princess Classic Low Top Lace Up Running Sneaker, White, Size 7.0,Saucony Women's Liteform Miles Running shoes - Choose SZ color,.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Riemot Flyknit Running shoes for Men and Women Super Lightweight Breathable...,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Sienna , Stiefelette bordeaux , 100% Ziegennappa , Gr. 40,

Running shoes Men's Outdoor Sports Women Athletic Cottons Fabric Lace-Up Adult,Salomon Speedcross 4 GTX Limited Edition Womens Trail Running shoes - Black,shoes VANS women Slip On black Pelle naturale V00VOSDJ6,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Skechers Burst Daring Womens UK 8 EU 41 Slate Grey Slip On Memory Foam Trainers,Current specials and promotions
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Reebok pink Cl Lthr Pastels 771, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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