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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Royal Elastics Icon Z 1805 Leather Black Dazzling Neon Women shoes 92982-099,

Rialto Women's Calla Black Suede Over The Knee Boots Size 9M,Side Gore Short Boots US6.0 EU36,shoes Lotto Leggenda T4613 Impressions Flowers Fashion Woman Sneakers Fashion,Sexy Hot Pink Platform Knee High 4 Heel Halloween Costume Boots EXO2000 HP,

shoes SERAFINI women Sneakers Trendy blue Laminato,Scamosciato,Tessuto DDOV12,shoes BUGATTI Woman silver Fabric,PU BUG421-40705-5969.01,Reebok Women's x Spirit Classic Leather Sneakers Trainers - Shell Pink, 7,SHEEPDAWGS WOMEN 13 MICROFIBER BOOTS,Reebok Princess Womens Pink White Suede Trainers,

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Sam Edelman Women's Bren Fashion Boot,Reebok Women's Trilux Run Pnt Running shoes,Salomon Men's Rx Slide 4.0 Recovery Clogs Black (Black Ebony White) 9 UK .,SAUCONY Women's Kineta Relay Boot Black Coral Running Sneaker shoes Size 8,Skechers Graceful Get Connected Womens Wine Trainer,shoes SAUCONY JAZZ ORIGINAL VINTAGE S70368-4 blue silver ORIGINAL SNEAKERS,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Sam Edelman Size 7.5 Morillo Brown Suede Leather Round Toe Booties Boots,Reebok Women's Pump Plus Vortex Running shoes - Choose SZ color,Skechers GO FLEX WALK - ABILITY Ladies Cushioned Sports Trainers Black Hot Pink,Reebok Women's Trailgrip RS 5.0 Running shoes,

Make sure you utilize all the big social media platforms such as:
Rieker Women's Boots 96759 Ankle Boots, Winter Boots Brown RV NEW, Instagram
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Saucony Womens US 6 EU 37 Powergrid Ride 7 Running shoes bluee FAST SHIP A64,Robert Clergerie Paris POCO PAILLE blue DBL POUDRE sneaker pour femme blue FR,SCHUHE FRAU REEBOK INSTAPUMP FURY OB AR1607,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Saucony Freedom Runner - Black 8 M US New,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Saucony Women's Grid Omni Walking shoes,White Silver,9 W (5261-1), Sam Edelman Women's Aly Heeled Sandal,Ryka influnce Womens Athletic shoes Black Sugar Plum Vivid Aqua 9.5 US 7.5 UK,SAS Women's Athletic shoes Size 9.5 M Leather,
Salomon Women's X Scream 3D Running shoes,shoes men EDUARDO SPADA N 42 Cod A9 Vintage Derby shoes Lusso INTRECCIO, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Saucony Hurricane ISO 3 Mens Black Green Size 7.5 Used,shoes D'ACQUASPARTA women Sneakers Trendy black Pelle naturale,Tessuto BEATRICE,Reebok Womens Print Run Smooth ULTK shoes- Pick SZ color.,SAUCONY KINVARA RUNNING SHOES SIZE 10,Sam Edelman Penny Size 7 M US Women’s Black Leather Tall Riding Boots Back Zip,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Ryka Women's Devotion XT Cross Trainer, Medieval bluee Athena Pink White, 9 M US,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Unbranded

Heel Height: Med (1 3/4 in. to 2 3/4 in.) Style: Fashion - Ankle
Material: Patent Leather Width: Medium (B, M)
Occasion: Casual Heel Type: Block

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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SHIRES SPORTS BLACK LEATHER RIDING STYLE ZIP UP BOOTS UK 5 EU 38 (1156),Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

shoes women Tacco 12 Plateau  black Pleaser SEDUCE-1049,

shoes REBECCA VAN DIK women Sneakers Trendy SABBIA Similpelle 9134NABUK,SAUCONY DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU JAZZ FUXI F44,Roxy Women's Linn Fashion Boot,shoes TWIN SET-SIMONA BARBIERI Woman gold CS8TF1-00050,Rocket Dog Terrian, Womens Ankle Boots Brown (Hush Glaze Tribal Brown) 6 UK,shoes GUESS Woman BIANCO Fabric,Patent FLLLY1LAC12-WHI,.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: SEDUCE-2000 5 STILETTO SINGLE SOLE SOFT STRETCH GOGO KNEE HIGH DANCE BOOT,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Reebok R CrossFit Nano 8.0 Berry Pink White purplec Women Training shoes CN2978,

Saucony Cohesion 11 Running shoes - Women's Size 7 - bluee,Scarpa Saucony Jazz Original Vintage women Sneakers S60419-2,Reebok Women's TRAIL VOYAGER RS Hiking Walking shoes Sneakers Trainers M47622,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Sesto Meucci Tall Riding Brown leather zip up Boots - - Size 8.5W, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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