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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Sbicca Women's Percussion Boot - Choose SZ color,

Sexy Womens High Wine Glass Heels Thidh High Boots Knitwear Pointed Toe Party OL,Skechers Go Walk 4 Ladies Trainers UK 7 US 10 EUR 40 CM 27 REF 2041,Saucony Womens Guide Iso Purple Running shoes Size 5.5 (C,D,W) (179816),Sexy Elasticized Stiletto Heel Thigh High Inner Side Zip Boots shoes Adult Women,

Roxy Go Snow Mid Calf Vegan Black White Plaid Winter Rain Snow Boots Size 7,Skechers Dynamight Womens Slip On Sneakers Black 7.5,shoes Kappa Caserta 3025wko c29 Grey DK Shiny Woman Mode Sport Low glossy,shoes LOTTO Woman Sneakers Trendy grey Fabric,PU T6314,Sandro Women’s Albatgoldck Studded Sneakers BRAND NEW SIZE 40,

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Reebok Women's Classic Harman Run Walking shoes, USA-Bare Beige Chalk, 7.5 M US,Reebok Zigevolution Women's Size 6.5,Reebok Women's Cardio Motion Cross Trainer, Black White Silver Met, 9 M US,SAUCONY ORIGINALS SHADOW ORIGINAL W shoes TEMPS LIBRE FEMME 1108 679,Report Women's Lavell Flat Sandal,Requisite Edgware Boots Ladies UK 7 US 9 EUR 41 REF D101,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Reebok Womens Cl Lthr Clean Exotics Gymnastics shoes 2.5 UK,SCHUHE FRAU NEW BALANCE LIFESTYLE WRL247SP,REEBOK LADIES UK 5 EU 37 WHITE LEATHER CLASSIC TRAINERS HOLOGRAPHIC SILVER BACK,shoes Kappa Caserta Footwear 3025WK0 C30 Sneaker women Casual Moda Yellow Shiny,

Make sure you utilize all the big social media platforms such as:
Report Women's Bradshaw Ankle Bootie, Khaki, Size 7.5, Instagram
shoes BIANCOANTICO women Tronchetti T. Mgold Scamosciato CLAUDIA40CAMTM, Facebook
shoes BIANCOANTICO women TAUPE Ecopelle 421CRUTA,black Marco Winterstiefel High Heels 933, Twitter
shoes LAURA BIAGIOTTI women Tronchetti black PU,Verniciato 5027VAT-NE, Pinterest

Salomon Grey Nubuck Leather Hiking Boots Lace Up Trail Women's US 7.5 EU 39 1 3,SCARPA women SABELT art. E000060 mod. 103 PLUS W - SUEDE COTTON,Saucony Women's Echelon 6 Running shoes, Grey Pink, 7.5 B US,

Rocket Dog Vintage Knee High Black Leather Boots Women Size 6,Saucony Women's Breakthru Running shoes color Grey Pink bluee,Sam Edelman Taye Women's Boots Inky Navy,

Sexy Women's Sequins Stilettos High Heels shoes Party Ankle Boots Boots Boots Plus Size 780d4a

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Salomon Kalalau 370610 pink halfshoes,shoes CAR SHOE BY PRADA LUSSO KDE03D BIANCO red NUOVE 37 37,5,

RYKA Women's Moxie Cross-Training shoes,

Skechers BURST Ladies Womens Fabric Sports 5 Eyelet Lace Up Comfy Trainers Grey,shoes GUESS women SNEAKER TALLI ACTIVE ECOPELLE LOGATA WHITE FL6TLLFAL12,Sexy Lady Womens Zipper Metallic Kitten Heels Ankle Boots shoes Party Pumps UK,RYKA Ryka Womens Enhance 3 Cross-Trainer shoes- Pick SZ color.,
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Skechers 12386 Navy bluee Snergy 2.0 Air-Cooled Memory Foam Women's shoes,

Sam Edelman women's Taft Embroidered Faux Pearl Stud Boot Bootie Size 9.5 170,SAUCONY GUIDE 9 WOMAN SIZE 6.0 PINK NEW RUNNING RARE AUTHENTIC S10295-2,Remonte Womens R5501 Trainers, Grey staubsilver 42, 5 UK 5 UK,Sesto Meucci Black Leather Zip Up Ankle Boots W Platform Sole SZ10 Made In ,Sanita Original Danish Clogs Unique Hand painted Paris Boots Size 37 Sz 6.5,Skechers D'Lites Ultra Meditative Trainers Memory Foam Chunky Fashion Womens,

Skechers Elite Sneakers Ladies Low Slip On Padded Ankle Collar Lightweight,Skechers Gowalk 4 Diffuse Womens Slip On Sneakers Black Hot Pink 9.5,SAUCONY ORIGINALS CHAUSSURE JAZZ ODER' - purple - 8 40 (884547853721),Salomon X Mission 3 Athletic shoes - Women's Size 12 - Deep Lagoon Black,Ryka Women's Hydro Sport Black Pink Silver Fitness shoes,Saucony Hurricane Iso 2 Reflex Grey White S10333-1 Women's SZ 6.5,

SAN MARINA Boots Booties Wedge Lace Suede Beige Taupe T 39 VERY GOOD CONDITION,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Roper Skull & Floral Embroidered Cowgirl Boot Pointed Toe 9-21-1556-0422 Sz 9.5,Reebok Wmns Club C 85 ( CN4053 ), Easy access to information on all your services, pricing, and any specials you may be currently running.
Rocket Dog Terrian, Womens Ankle Boots Brown (Hush Glaze) 5 UK, Sarto by Franco Sarto Women's Oak Slingback Roccia Metallic Leather Slingbacks,Retro 6 Hermanos Light Brown Snake Skin Boots,Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton, 7.5 B US,.
Skechers Flex Appeal 2.0-Break Free, Womens Trainers Black (Bbk) 2.5 UK, The ability to book an appointment easily and seamlessly straight from your website.
Saucony Women's Ride 9 Running shoes, Navy bluee Pink, 7 W US, Salomon speedcross vario size 6.5 Womens color teal bluee New,Reebok Princess women Pink White Scamosciato shoes da Ginnastica - 8 UK,shoes Nike Nike Tanjun 812654-011 black,Saucony Women's Guide ISO 2 Slate Aqua 6 B US,.
Rockport Women's Truwalk Zero Moreza Mudguard Walking shoes - Choose SZ color, Links to your social media pages to build your online following.

Saucony Women's Guide ISO 2 Grey bluesh 9 B US,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Serafini Size 39 Women's Lace-Up shoes Sneakers shoes White gold New Previously,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Reebok Men's Instalite Pro Running shoes Black (Black Ash Grey 0) 9 UK,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Sanuk Women's Yoga Sling 2 Opal Knit Fabric Thong Sandals,

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Scarpa volley Mizuno Wave Bolt 2 Woman 9KV-38668 fine serie,Saucony Women Triumph Iso Running shoes bluee Red Size 8.5 Used,Skechers 49950 Womens Nobel Ankle Bootie- Choose SZ color.,Rider Women's RX Active Sandal II orange Beige Sport Sandals,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Salomon Men's Rx Slide 4.0 Recovery Clogs Black (Black Ebony White) 9 UK .,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Size 8.5 Womens Adidas PureBoost DPR Running shoes Black Grey B75669 Training,

Reebok Women's Hexalite X Glide Running shoes Black White Coal US 9.5 EU 40.5 New,Santa Lolla women's Brow Leather High Tops Fashion Sneakers Lace Ups shoes 7B 36,Salming Womens viper 2.0 Low Top Lace Up Running Sneaker, Pink Purple, Size 10.5,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Skechers Double Up Ladies Shiny Dancer Pumps Trainers Platform Flats Plimsoles,Current specials and promotions
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REI Women's Monarch II Leather GTX Suede Gore-Tex Vibram Hiking Boots Size 8,Reebok Women's Walk Ultra 6 DMX MAX D shoes, White Steel-Wide d, 7 M US,SAS Frauen Fashion Sneaker blue Groesse 9.5 US 41 EU,
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shoes DIADORA HERITAGE women SNEAKERS TRENDY BORDEAUX Pelle naturale,Scamoscia,

Saucony Jazz Original, shoes for Women S60368-72, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Sarto by Franco Sarto Women's Palomino Slide Sandal Deep bluee Hispacho Leather,SAX Woman's Designer Ankle Boots - Made in - Size 39 Europe Size 6 UK Used,Rockport Womens Total Motion 75MM Perf Bootie Heeled SandalM- Select SZ color.,Rieker Women's's L2130 Ankle Boots,

shoes BUGATTI Woman silver Fabric,PU BUG421-40705-5969.01,

Seychelles Women's Castanets Ankle Bootie, Burgundy Suede, 6 M US,Skechers Go Walk 4 Ladies Trainers UK 5 US 8 EUR 38 CM 25 REF 5946,Salewa Women's Firetail EVO Mid GTX shoes,shoes PANTONE women Sneakers Trendy BEIGE Laminato,Pelle naturale P00031-403-0,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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