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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Replay Wetley Haut Top women Espadrille de Canvas blue New & Ovp,

SCHUHE FRAU CONVERSE CTAS HI 556772C,Sam Edelman New Case bluee Womens shoes Size 7 M Boots MSRP 150,Reebok Womens Trainfusion Nine 2.0 Track shoes- Pick SZ color.,Reebok Womens Cloudride DMX 3.0 Walking shoes- Pick SZ color.,

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Salomon XA Pro 3D GTX womens 3.5,Shellys London Freya Black Leather White Piping Chunky Heel O-Ring Ankle Boot,Saucony LITE FOAM SERIES Women’s RUINING SHOES Size 5.5 BLACK,Uk 3.5 Eur 36,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Reebok Zoku Runner HH Womens BD6031 Black White Knit Running shoes Size 5,shoes HOGAN Woman Sneakers Trendy SILVER Leather natural,Fabric W00N00E30I6FB,Size 8 Women's Nike Shox Gravity Casual Red Cherry AQ8554 606 running casual,red Adidas Questar Ride B44830,

Make sure you utilize all the big social media platforms such as:
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Saucony Womens Kineta Relay Grey Beige Running shoes Size 8.5 (177783), Facebook
SKECHERS CHAUSSURE YOU SPIRIT - BKW BLKWHT - 40 (191665414315), Pinterest

Skechers 15014 Performance Womens You-Inspire BCA 2017 Sneaker,Rieker Women's's Z7689 Ankle Boots Red (Vino 35) 7.5 UK,Skechers Gowalk 3 Women's Walking shoes bluee (bluee Nvlb) 8 UK,

Rieker Patent Ankle Boot with Wedge Heel Navy Size 7.5 Uk New,shoes BIANCOANTICO women Sneakers Trendy black black Pelle naturale 629CRUST-NES,SANO BY MEPHISTO Womens Brown Leather Sz 7.5 Walking shoes 214809,

Reebok Women's HAYASU LTD Sneakers Size 5 5 5 to 10 us BD4971 ec47d6

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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shoes PUMA women Sneakers black 366416-001,

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ROXY pink Women Comfortable Platform Sneakers Breathable Mesh Casual Walking,

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shoes ANDROID HOMME Woman grey Fabric,Suede AHI707002,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Sam Edelman Calexa Sock Bootie Black Satin Size 10 M NEW,Reebok Women's Stylescape 2.0 S Track shoes - Choose SZ color, Easy access to information on all your services, pricing, and any specials you may be currently running.
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shoes PHILIPPE MODEL Woman black TRLD1113, The ability to book an appointment easily and seamlessly straight from your website.
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Salomon Men's Wings Flyte 2 GTX Trail Running shoes 10 UK .,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Reebok REEBOK ZQUICK 2.0-W Womens ZQuick 2.0 Running shoes- Choose SZ color.,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
US Shoe Size (Women's): 5 to 10
Style: Athletic Sneakers Brand:





Does not apply

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Sam Edelman Women's Ganesa Sandal Molten gold Metallic Leather,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Saucony Women's Stretch N Go Breeze Running Sneaker Grey Running Sneakers,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Sam Edelman Kemper Womens Suede Fringe Studded Wedge Boots 6.5,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Reebok Sports Women's Black Leather,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Reebok Women's Speed Rise Running shoes,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Sam Edelman Women's Catherine Flatform Espadrille,Current specials and promotions
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Saucony Freedom ISO Women 6.5, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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