Requisite Granger Country Country Country Ridind Boots Ladies UK 4 EUR 37 REF D39 cd978b

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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Seychelles Georgina Leather Bootie, 10,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Saucony Womens Zealot Iso 2 running shoes- Pick SZ color.,SCHOENEN VROUW VANS CLASSIC SLIP-ON PLATFORM V0018EBLK,Reebok SoQuick-W Womens Soquick Running shoes- Choose SZ color.,Sam Edelman Women's Keigan Rain shoes Black 6 M US,

Make sure you utilize all the big social media platforms such as:
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Reebok PT Prime Run CN3153 black halfshoes,shoes SAUCONY JAZZ_S70368_9_black black NUOVE ORIGINAL SNEAKERS, Twitter
shoes CRIME Woman gold 25202-51, Pinterest

Rieker L3882 Women's Brown Leather Warm Lined LightWeight Twin Zip Ankle Boots,Saucony Freedom Iso Unisex Road-Running-shoes - Choose SZ color,Salomon Women's Xa Pro 3D GTX W Trail Running shoes Waterproof,

Saucony jazz low pro s1866-195 purple yellow,Ryka Women's Devotion XT Cross Trainer, Slate Grey, 9.5 M US,Saucony Mystic - - Choose SZ color,

Requisite Granger Country Country Country Ridind Boots Ladies UK 4 EUR 37 REF D39 cd978b

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Skechers Go Walk Joy NIRVANA - Ladies Gym shoes - Women Athletic Sport shoes, Rockport Works Women's RK664 Brown Waterproof Tumbled Full Grain Leather,Rocky RKW0220 Women's Leather Square Toe 8 Western Cowgirl Boots 6M,Saucony Women's Liteform Prowess Running shoes Light Tan Running Sneakers,
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Size 10 WOMEN'S Nike Air Max 90 METALLIC bronze white Running casual 896497 902, Rieker Baltimore Ambor Poncho shoes Anti-stress Bottines Bottes à la,Saucony Originals Women's Jazz Original CL Cozy Sneaker, Pink 5 M US New,Skechers Inside Look Running Women's shoes Size,.
Rieker Women's's N5605 Trainers Multicolour (Navy-lachs Pazifik 90) 4 UK, The ability to book an appointment easily and seamlessly straight from your website.
SAUCONY WOMEN'S GUIDE ISO 2 - SLATE AQUA (S10464-1), shoes women Tacco 9 Plateau 5 black Pleaser RANGER-302,black High Heels Anabelle 1180 black,Saucony Womens Trainers Slate bluee Jazz Original Sport Casual shoes,Skechers BOBS Women's Swift-Zap Zing Fashion Sneaker SZ 10 Memory Foam,.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Rieker Y7273-36 Ladies Womens Wool Lined Casual Heel Ankle Boots Wine Red Navy,, clients have the ability to book an appointment straight from...

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes E. SANTARELLI women Tronchetti black Pelle naturale ESA905.NE.01,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes PRADA LUSSO 3E5939 black ANANAS NUOVE 37,5 38,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Rieker Women's Y7220 Ankle Boots, Red (Wine black 35), 6 UK 39 EU ,

Rieker L0561 Women Low - Top, Low Sneakers Woman,Seychelles Serpentine Leather Black NEW Sz 6,shoes NIKE women Sneakers blue Tessuto 528898-401,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Rocket Dog Women's Vader Trainers gold (pink gold G03) 3 (36 EU),Saucony Originals S1943-149 Womens Bullet Fashion Sneaker, Charcoal Pink, 6 M US,Saucony Women's Guide ISO Running shoes, Fog Purple, 6.5 Medium US,
 
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Roper 1557 Ladies Black Burnished Faux Leather Burnished Black Shorty Fancy,

Rieker 53768, Sneakers Bass Woman, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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Reebok Women's Studio Basics Track shoes,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Saucony Women's Peregrine 8 Trail Running shoes, S10424-1,

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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