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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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SHOES WOMAN PUMA BASKET HEART DENIM WN'S 363371,REEBOK PUMP FUSION 2.0 - AQ9913 DAMEN SCHUHE LAUFSCHUHE,Skechers BOBS Women's Bobs Squad-Electromagnetic Sneaker, PKBK, 7.5 M US,Saucony Originals Women's DXN Trainer CL Knit Sneaker, Black 11 M US New,.

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Reebok Sample Pye And A Sneakers Rare - Size 7.5,

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SAVE New Balance W420LB4 Womens Running shoes (D),Reebok Women's Walk Ultra 6 DMX MAX D shoes, White Steel-Wide d, 8 M US,Sam Edelman Over The Knee Black Suede Boot Sz. 8M,shoes DIADORA HERITAGE Woman Sneakers Trendy blue Natural leather,Suede 156552-C7,Skechers Flex Appeal 2.0 Step Forward Slate White Women Running shoes 12898-SLT,shoes REBECCA VAN DIK Woman BIANCO CUBEX12,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes ADIDAS Woman Sneakers black Fabric,Natural leather BY9308,Reebok Women's Speed Her Tr Fitness shoes 6.5 UK .,SCHUTZ Women's Hollye Sandal - Choose SZ color,shoes Lotto Megalight W T4043 women Green Nylon Running Sneakers Casual Moda,

Make sure you utilize all the big social media platforms such as:
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Regatta Womens Ladies Ly Marine Mid Suede Leather Light Ankle Boots (RG3756), Facebook
Saucony S10413 4 Triumph ISO 4 Black Aqua purple Women's Running shoes,shoes women DC Magnolia SE black-Bianco, Twitter
Scarpa volley Mizuno Wave Rally 5 Low women V1GC144025 fine serie, Pinterest

shoes Converse All Star Original Chuck Taylor Size 36 - High Sneakers,Shop Art A17us low shoe women's shoes 10307B WHITE,Reebok Women's CROSSFIT Nano 7.0 Cross Trainer,

Skechers 49182 Navy Relaxed Fit Memory Foam Slip On shoes,Reebok VTG OG Hexalite Mid Basketball Cross Training Women 10 Athletic Multi Hip,Rieker D5810 Kaja Women's Flats Sneakers Lace up Light gold Size EU 42 US 10 M,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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SANO by Mephisto Escape Women's Sport Lace-Up Black Patent Trim Sneakers 11,

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Saucony Shay XC4 Cross Country Racing Flat – Women’s Size 8 – Citron Navy Pink,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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shoes Skechers Reggae Fest-Dory Beige Women, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the SKECHERS 13064 FLEX APPEAL 3 SATELLITES Memory women's shoes sports sneakers,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Taglia scarpa: EUR 36
EAN:

8050611615942

Marca: PRADA

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Some smart local businesses for salons to partner up with are...
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Rockport Women's Cobb Hill Rashel Xstrap shoes Stormy Grey Leather,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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RYKA Women's Elita Cross-Trainer shoes - Choose SZ color,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Skechers Highlanders Country Climber Boots Size UK 5 New,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Sam Edelman Women's Kinzey Pointed Toe Bootie Black Suede Zipper,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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