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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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shoes women Tacco 5 Plateau  Black  Pleaser RUSSELL-34,Saucony Women's shoes - Kineta Relay Running shoes, Black Cerise, 11 M US,Salomon Women’s Trail Running shoes Sneakers 8.5 40 bluee Black,Reebok red R Crossfit Nano 8 0 CM9172,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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ROBERTO DURVILLE Brown Leather Heeled Zip Up Boots Size 40,

Reebok Zigtech Basketball shoes Maroon & White Leather Womens Size 9 NIB,SANUK SANGRIA NEW 146 6 M 37 BROWN CHESTNUT SUEDE TEXTILE MID CALF FLAT BOOTS,Salewa Women’s WS Firetail 3 Outdoor shoes Size 6 NEW,Sbicca Women's Brilliant Natural Leather Jute Thong Sandals,

Royal Elastics Icon 1801 Leather Red White Women shoes Sneaker 92081-110,Roxy Women's Rory shoes Black White Black 7 M US,shoes PHILIPPE MODEL Woman gold PLATINO TRLDGY02,Saucony Women's shoes - Hurricane ISO 2 Running shoes, Black Charcoal Coral, 5 M,SeaVees Legend Cordies Sneaker - Women's,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Reebok Womens Floatride Run Neutral Running shoes.Various size,Reef Ridge Sneakers US 8 UK 6 EUR 38.5 NWT WHITE SOLD OUT ARCH SUPPORT,SAUCONY 60449 JAZZ TRIPLE pink-01 Sneakers Femme Printemps Été,Reef Reef Voyage Boot Womens Boots Carbon 6.5 US 4.5 UK,shoes moda città Ellesse Félicie Bianco w bianco 46181 - Nuovo,SAUCONY HORNET LOW SNEAKERS WOMEN SHOES PINK WHITE 043-22 SIZE 8 NEW,shoes EASY PEASY Woman black Natural leather,Suede 312STELLANE,Saucony Triumph Iso 2 Wide Running shoes Women's - Grey bluee S10291-1,SAUCONY - JAZZ ORIGINAL W (bluesh Green Cream),

Reebok shoes Sneakers Classic Leather women Bianco 2232-WHITE,Remonte Womens R1401 Low-Top Sneakers, Grey AltsilverblackAsphaltblack 01,Salomon Womens Pathfinder Cswp W Walking-shoesM- Pick SZ color.,SAM EDELMAN LOUIE LEATHER BOOTIES BOOTS ANKLE FRINGE TASSLE WHISKEY WOMEN SZ 5M,

Make sure you utilize all the big social media platforms such as:
Selkirk Rex Christmas Running shoes For Women- Free Shipping, Instagram
shoes LAURA BIAGIOTTI women Sneakers Trendy black PU,Tessuto 5196MES-NO, Facebook
Silent D Womens Tacklers Closed Toe Ankle Riding Boots,SEXY OVERKNEE-STIEFEL WILDLEDER-IMITAT MIT FELL-BORTE black OH018, Twitter
Skechers 12623 Flex Appeal New Gem Slate Grey shoes, Pinterest

Ryka Women's Sky Walk Walking shoes,Skechers Go Walk Lite Shanti Navy Women's 7.5 Slip On Casual Sport shoes,Reebok Women’s Classic Leather golden Neutrals Fashion Sneakers BD3744,

Sam Edelman Black Suede Fringe Block Heel Ankle Boots SZ 7M,Saucony Womens OmniRunning-shoes- Pick SZ color.,SAN MARINA Boots Semi Pointed Leather Flexible Lined T 37 TOP CONDITION,

Roper Women's Brie Western Boot Boot Boot 16a8d0

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Sandler Leather Patent Knee Length Boots Size 6,

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Rieker 51611, Baskets Hautes Femme,

RYKA Women's Vida RZX Cross-Training shoes Black Ryka Pink Lime Blaze 8.5 M US,Reebok Fusium Run White Grey Women Running Training Casual shoes Sneakers CN2929,shoes sneakers Skechers woman fabric neoprene bluee Dynamight Break memory foam,shoes DIADORA HERITAGE Woman ARANCIONE 157652-C5336A,SAN MARINA Boots heels Wedge Leather Bordeaux T 40 VERY GOOD CONDITION,Reebok V69636 Furylite Contemporary Women's Sneakers Running shoes,

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shoes EASY PEASY Woman Sneakers Trendy SUPER-V-12,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Sam Edelman Womens Kinzey Burgundy Fashion Boots Size 10 (204186),Reebok Womens Pale pink pink gold tennis shoes size 9 BS9880 ( G54), Easy access to information on all your services, pricing, and any specials you may be currently running.
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Saucony Women's Kilkenny XC4 Spike Running shoes - size women's 7, The ability to book an appointment easily and seamlessly straight from your website.
Sage abilene Women's boot 3620 Black Nuback Size 6.5 M NEW, Saucony Women's Kilkenny XC5 Flat-W, Grey Slime Pink, 5.5 M US,Reebok Triplehall V65838 white halfshoes,Skechers Arya-Different Edge Black Women Casual Slip On Skimmers shoes 23752-BBK,Skechers Go Step Dash Ladies Trainers Black shoes Womens Footwear,.
Sam Edelman Women's Penny Riding Boot, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the SANCHO SUEDE LEATHER PULL ON COWBOY BOOTS UK 6.5 EU 41 (1445),, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Style: Cowboy Boots
Brand:

Roper

Saucony Womens Purple Citron Running shoes,Your website
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Saucony Women's Freedom Iso Running shoes, Grey Denim, 10.5 Medium US,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Report Tessah Women's Riding Boot Black, UK 6.5 EU 38.5,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Sesto Meucci Women's Ditty Slip-On shoes Black Soft Nabuk Leather,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Saucony REDEEMER ISO Black Athletic shoes Women's Size 9.5 150,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Salomon Sense Pro Max W 392487 celadon halfshoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Sam Edelman Women's Farrell Moccasin,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Skechers Equalizer - Vivid Dream, Women's Low-Top Sneakers Pink (Pink White),

Saucony Jazz Original Vintage S60368-2 Pink Womens Suede Mesh Low Top Trainers, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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