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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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SAUCONY DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU JAZZ O BL 18D, Pinterest

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Roper Scrolls Scrolls Scrolls and Vines Womens Western Embroidered Fashion Boot  7 B - M e14192

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Reebok White Cl Lthr. Patent CN0770,shoes women NIKE W AIR MAX 97 PRM - 917646-200, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Size 7.5 Women's Nike Air Force 1 AF1 Upstep SI triple White 917591 100 casual,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
UPC:

0052356797462

Style: Causal Brand:

Roper

US Shoe Size (Women's): Multiple Variations Model:

Scrolls and Vines

Size Type: Regular MPN:

Scrolls and Vines

Material Type: Faux Leather

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Skechers GOwalk 4 trainers size UK 8 NEW,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Roper 7.5 M Womens Boots Black Silver Zebra Glitter Square Toe,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Saucony Women's Ride 9 Running shoes, Pink Berry, 5.5 M US,

ROSHE ONE DIAMOND BRIGHT CRIMSON WOMAN Size 10.5 NEW RARE AUTHENTIC, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Sam edelman black rock stud booties  8.5,shoes VERO MODA women Tronchetti silver Laminato,PU 10184022-AR,Saucony Women's Guide ISO Running shoes, Fog Purple, Size 11,Size 8 Wrangler SHOES Womens Ladies Genuine Real Premium Leather Suede Boots,

Rieker Remonte Navy bluee R3511 Sneaker Slip On Comfort shoes 6 New,

Skechers Go Walk 4, Baskets Femme,shoes Sure Track Skechers Black Women,Rieker Ladies Trouser shoes 53851,Ros Hommerson Women's Wynona Strappy Wedge Sandal Black Leather Wedge Sandals,

This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

Salomon Women's X Mission 3 Running shoes,

shoes PUMA women Sneakers Trendy black Pelle naturale 364040-003,Skechers Graceful 2.0 Magnificent Journey Walking shoes, 7 B US, (Black Hot P...,Rieker Women's Z3960 Ankle Boots, Black black 01, 7.5 UK,Skechers Femme Fitness - shoes de Loisir Ultra Flex - Capsule pink,

shoes PASSEGGIO ASICS MODA women KAELI HI BLACK 39,shoes CONVERSE women Sneakers BIANCO red Tessuto 1V829 D,Rocket Dog Women's Tayte Ankle Boots,

shoes WINDSOR SMITH Woman Sneakers Trendy black BIANCO RACERR-BLKWHI,

It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

Sample Adidas Terrex Two Gortex Womens AC7879  uk 5.5  Brand new no box,Roper 1557 Ladies Faux Leather Fashion shoes Boot Vintage Black shoes Boot,shoes da ginnastica women black tessile,shoes women Tacco 16 Plateau 7 black Pleaser CRAMPS-02,shoes ADIDAS Woman Sneakers Trendy black Fabric CQ2337-R,.

Skechers bluee Go Flex Momentum 14017 Nvhp,

Skechers Lace up Slippers Trainers Sports shoes Grey New,Sam Edelman brown suede mid-calf boots Sz 9,shoes TWIN SET-SIMONA BARBIERI women Sneakers Trendy BIANCO CS8TFA-02508,

Reebok Women's Club C 85 Syn Fashion Sneaker - Choose SZ color,

Denise Prichard

Skechers Go Walk Flash Lt Walking Women's shoes,Rhinestones Chain Stylish Womens Side Zip Chunky High Heels Ankle Boots Pointy,RIEKER SIGNAL WOMENS CASUAL ANKLE BOOTS UK 7.5 EU 41 LN28 38 SALEw,Reebok NEW Womens AQ8835 ZPUMP FUSION 2.0 RUNNING SHOES U57538 size 7 110,.

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