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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Reebok Women CN1014 Speed TR 2.0 Training shoes black white silver Sneakers,Salvatore Ferragamo Loafer Flat shoes Leather Gancini Brown gold Manufacturer,shoes PUMA women Sneakers black FUXIA Scamosciato 355462-07,Skechers Empire D'lux Spotted black pink gold women Baskets shoes,Shibaikuroe See by Chloe dress shoes leather dark brown (K25086,shoes women ROCCOBAROCCO STIVALETTI PUNTA ESTER black INVERNO 2018 19 SCONTO 30%,.

Remonte Women's shoes Summer Silver bluee Leather Mesh Flat Slip On 5 UK 38 EU,

RYKA Women's Influence Cross Training shoes 9 M US,Sigerson Morrison Quentin Coco Multi Suede Platform Sandals Sz 8.5,Saucony Womens Stretch N Go Breeze Burgundy Running shoes Size 7 (181711),shoes REBECCA VAN DIK women Tronchetti BEIGE Pelle naturale P02NAB-TA,

Reebok Women Running shoes Print Smooth Ultraknit Classic Grey,shoes TRIVICT Woman BEIGE L241-S18117-006CL,Rockport Womens Walkability Truwalk Zero Mary Jane Sandal shoes Size 8.5 NIB,REEBOK WOMAN SNEAKER SHOES CASUAL FREE TIME LEATHER BD1491 CL LTHR FACE FASHION,Skechers GO WALK EVOLUTION ULTRA ENHANCE Ladies Trainers Charcoal Light bluee,

Rieker Women's M3041-41 Hi-Top Trainers Grey (Cement grey-silver 41) 9 UK,Seychelles Womens IB00969 Leather Hight Top Pull On Fashion, Black, Size 7.5 idq,Skechers Barbed Wire Running Women's shoes Size 9.5 White bluee Yellow,

Skechers Dlites Wide Fit Black Pink shoe Women Sport Comfort Sporty Casual 11617,shoes SUN 68 Woman - Sneakers Running Winter Solid - Grey - C2724,SANTONI SCHUHWERK FRAU TURNSCHUHE LEDER white - 70D8,RYKA Women's Vida RZX Cross-Training shoes,Rocket Black Leather Motorcycle BootsPink Interior Women's US 8 EU 38.5 UK 5,shoes SUPERGA women Sneakers green S009ZK0-N14,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes MELLUSO Woman Sneakers Trendy BEIGE Natural leather R20030-CO,Saucony Guide ISO Women 10,Sam Edelman Britt High Top Sneaker Size 7.5 Snakeskin,Reebok Women's Running shoes Purple bluee Size 10,

Make sure you utilize all the big social media platforms such as:
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ROBERTO DEL CARLO LUCE Black Leather Designer Pumps Heels 7.5 M, Pinterest

ROBERTO CAVALLI ANGEL WOMEN TAN LEATHER SLIP ON MID COWBOY BOOT SIZE EUR 40,Skechers Go Step Lite Indulge Slip-On Women's shoes Size,REGARD Boots All Leather Crumpled Black Lined leather T 37 VERY GOOD CONDITION,

SAUCONY sneakers woman JAZZ ORIGINAL VINTAGE S1044-270 black 38,Roxy Women's Dayton Fashion Sneaker - Choose SZ color,Saucony Jazz Original Vintage Suede Textile Sneakers Womens Trainers,

Roxy Women's Ortiz Ankle Ankle Ankle Bootie - Choose SZ color b34d03

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Skechers FLEX APPEAL 2.0 Ladies Womens Sports Fitness Gym Trainers Navy Pink,Saucony Womens Ride Iso Black Running shoes Size 10.5 (C,D,W) (212320),

Salomon Womens X Ultra Aero Mid 3 Athletic Support Hiking Boots Trail shoes 8.5,

Skechers Flex Appeal 2.0-Break Free, Women’s Trainers Grey (Gylb) 6.5 UK,shoes Adidas Originals SUPERSTAR BIANCO WHITE SNEAKERS CP9757 UNISEX,SKECHERS CHAUSSURE BOBS SPORT SQUAD - GLOSSY FINISH - BLK - 41 (190872939093),Saucony S10424-2 Peregrine 8 Vizired Black Grey Womens Trail Running shoes Size,
Skechers Flex Runner Ladies Trainers UK 3 US 6 EUR 36 REF 3888,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Reebok Women's Speed TR FLEXWEAVE, Black Cold Grey White, 8.5 M US, Sigerson Morrison Black Leather Flat Tie Boots 6.5 Made in ,Reebok One Rush M44998 black halfshoes,shoes Reebok Cl Lthr Double Women,
SALE WMNS NEW BALANCE 574 PENNANT GREEN WHITE WL574PGW BRAND NEW IN BOX SHOES,SHOES WOMAN PUMA SUEDE PLATFORM SAFARI WN'S 364594, Easy access to information on all your services, pricing, and any specials you may be currently running.
shoes STOKTON Woman Sneakers Trendy BIANCO Fabric,Natural leather 758DBI-VO, SIZE 9 B HAND MADE cowgirl boots square toe light brown, walking heel,shoes SAUCONYJAZZ-ORIGINAL_S602952_LTblue UNISEX celeste ORIGINALI NUOVE,Rocket Dog Women's Chowchow Trainers Black (Black Ribbs Black Ribbs) 6 UK,.
shoes BROOKS women Running women purple Tessuto 120149-1B563S, The ability to book an appointment easily and seamlessly straight from your website.
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Saucony Peregrine 7 Ice+ Size US 7 M (B) 38 Women's Trail Running shoes S10397-1, Links to your social media pages to build your online following.

Skechers Burst 2.0 Sunny Side Women Navy Pink Mesh Trainers,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the SHOES WOMAN NEW BALANCE 520 TRADITIONNELS WL520TD,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Style: Shoes Manufacturer: Roxy
Size Type: Regular MPN:


US Shoe Size (Women's): Multiple Variations Model:


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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Size 7.5 black and white high top vans , good condition,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Saucony Freedom ISO 's -,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Scholl Belemy Schlupfstiefeletten Wildleder dark brown 163062,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Saucony Jazz Original Frau (tan wht PNK),Current specials and promotions
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shoes SAUCONY JAZZ_2044_457_NAVY-GREEN blue green NUOVE ORIGINAL SNEAKERS, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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