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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
Ros Hommerson Women's Kiki Mary Jane,Saucony Jazz Original Vintage S60368-31 Tan Muted Clay Womens Low-top Trainers,SHOES WOMAN PUMA SUEDE PLATFORM TRACE ANIMAL 367814 SNEAKERS WOMAN TRIBES BLACK,SeaVees Sausalito Sneaker - Women's Natural Woven Embroidered 9.0,shoes men NEW BALANCE RUNNING MAN M880GY8,
Rocket Dog Jumpin Gogo Trainers Canvas Fashion Sneakers Womens shoes,shoes Black Leather Ankle boots Heel Height 1.5 size 38 US 7 1 2,Skechers Black Leather ALBA Puffer Jacket Lining Rise Fit Zipper Hightops Wm NEW,Sam Edelman Women's Gilda Gladiator Sandal Saddle Atandao Vegan Leather Strappy,
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shoes STOKTON Woman Sneakers Trendy brown Natural leather 758DCRA-TO,Scott Hawaii Women's Hana Flip Flop Tan Leather Thong Sandals,SAUCONY ORIGINALS JAZZ OU W shoes TEMPS LIBRE FEMME 1044 316,shoes CAMPER women Sneakers Trendy BIANCO Pelle naturale K200457-002,shoes D.A.T.E. Kids Sneakers Trendy silver Natural leather J291-HL2-PG-SL,Ros Hommerson Women's Carrie Taupe Nubuck Comfort shoes,
With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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SCHUTZ High Heel Sandals, natural suede, minimal wear,Reef Women's Rover Low TX size 10 Grey,shoes BRACCIALINI Woman gold B2064MIR-OR,SEDUCE-2000 5 STILETTO SINGLE SOLE SOFT STRETCH GOGO KNEE HIGH DANCE BOOT,.
shoes PUMA Woman SNEAKERS RED Leather natural 364082-003,shoes Adidas Pure Boost X All Terrain Trainer BB1727 Sneakers women Mystery Red,Skechers Dynamight Womens Slip On Sneakers Black White 7.5,shoes PHILIPPE MODEL Woman BRONZO red TRLDGM23,shoes Sneaker Rucoline shoes Pelle women black 4000,Rieker Women's Z7689 Ankle Boots Red (Vino 35) 6 UK,.
Saucony sneaker Jazz O Rainbow black S60195-1 with green sole for woman Saucony,
shoes DIADORA HERITAGE Woman grey Fabric,Suede 161317-75045,RR-02A Report Jayci Women's Riding Boots, Black, Size 10M US, NEW,shoes blueER Woman BIANCO 8SOLYMPIA02-LEA-BIA,Sansha Frauen Sportschuhe Weiss Groesse 0 US ,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Salomon XA Comp 7 Women's Detroit Autobahn Bordeaux Running shoes 7.5M,SeaVees Women's Mariners Boot Sneaker shoes Burnt Olive Suede Size 7.5 NEW,SCHOENEN VROUW PUMA PLATFORM MID OW WN'S 364588,Rockport Women's Bungee Metallic Athletic shoes CH3359,
Make sure you utilize all the big social media platforms such as:
shoes women ITALY SHOES STIVALETTI TACCO 5502 black PELLE INVERNO SCONTO 30%, Instagram
shoes BIANCOANTICO women Sneakers Trendy red Pelle naturale,Tessuto DUS338.R, Facebook
Richmond tronchetto women .Sconto -75 % Art. 890 Col.black,SKECHERS GO STEP LITE ULTRASOCK TRAINERS Navy, Twitter
Rocket Dog Women's Jazzin Sneaker Grey 6 M US, Pinterest
Rockport Women's Cobb Hill Natashya Slouch Mid Boot Stone Nubuck Ankle Boots,shoes Puma 366728 02 Basket Heart Ath Lux Women's Woman Sneakers Dusty Coral,ROCKET DOG Brown Leather Moto Biker Rhinestone Harness Mid-Calf Boots. Size 8.5.,
Saucony Sneaker - Jazz Original Vintage - Black - S60368-9,shoes UMA PARKER women Sneakers Trendy black Pelle naturale 70304B-NAPNE,shoes women adidas Cloudfoam Lite,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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shoes CRIME Woman BIANCO silver 25221-25,
shoes Princess Ripple Reebok Beige Women,Salomon Womens Speedtrak W Sangria SulphurSpring Black Trail Hiking shoes size 10,shoes NIKE Woman Sneakers BORDEAUX Fabric,Suede 807443-202,Salomon Womens Sense Ride bluee Hiking shoes Size 7 (155338),
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Sammie Jo Hook-Cat Running shoes For Women-Free Shipping,Royal Elastics Bishop 1902 Black bluee Women Slip On Casual shoes 91791-995,Reebok Pulse 418395 black halfshoes,Skechers Sporty Starz 81140L Pink Purple 12 yth - 5,Roper Women's Bouquet Riding Boot, Tan, 5 B US,shoes X90 Lifestyle Retro New Balance Black Women,
Saucony Women's Showdown 4 Track shoes, White Silver, 6.5 M US,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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SKECHERS goldN GURL MEMORY FOAM black-gold 111-BLK,Salomon Women's X Ultra 3 Hiking shoes Quicklace System Trail Sneakers NEW , Easy access to information on all your services, pricing, and any specials you may be currently running.
shoes ADIDAS Woman SABBIA Leather inserts,Suede S76153, Skechers BOBS Women's Squad - Photo Frame Sneaker, - Choose SZ color,Rockport Sharleen Mary Jane Black Leather EU 40 US 9,Skechers Keepsakes 2.0 Pikes Peak Womens Leather Boots Black,.
Ryka Women's Charisma Walking shoes, Black Pink Grey, 8.5 M US, The ability to book an appointment easily and seamlessly straight from your website.
Rieker Women's L3220 Low-Top Sneakers, shoes 18 Womens Faux Leather Western Cowboy Boots W Traditional Embroidery,shoes SAUCONYJAZZ-ORIGINAL_S602952_LTblue UNISEX celeste ORIGINALI NUOVE,Restricted Not Now - Natural Dual Buckle Flat Bootie,SALE WOMENS Puma Rihanna Fenty Creeper BLACK PATENT LEATHER 2017 364465 01 WMNS,.
shoes Skechers Burst Ellipse Running Sneakers 12437 BBLP Woman Black Pink bluee, Links to your social media pages to build your online following.
Ryka Women's Influence 2.5 Cross Trainer Grey Teal 7.5 W US - FREE 2 Day Ship,
Rockport Women's Cobb Hill Verona Lace Up Cage Sandal Black Nubuck Sandals,Reebok Women's CrossFit® Nano 2 shoes,Skechers BOBS Women's Squad - Team Lace Up Embossed Microfiber Suede W...,shoes Converse Auckland Racer OX 552687c woman Black Crochet Leather,Rieker L3280-14, Sneakers Basses Femme,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Skechers goldIE DIAMOND DARLING Ladies Womens Slip On Casual Trainers pink gold,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Reebok Zigtech Basketball shoes Maroon & White Leather Womens Size 9 NIB,Skechers GO Walk 2 , Turnschuhe Frauen,Ricardo B.H. Women's 5111S Camel Suede Slip-on shoes,SKECHERS women d' Lites - le plus grand éventail Tennis greyes white,
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Some smart local businesses for salons to partner up with are...
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shoes ATLANTIC STARS Woman Sneakers Trendy red Fabric,Suede VEGA-RFN81N, Make-up Artists
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Salomon Women's Ellipse 2 Gtx W-W Trail Runner, Rainy bluee Slatebluee Teal bluee.., Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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shoes Adidas Originals SAMBApink shoes 36-37-38-39-40,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Salomon X Mission 3 Green Teal Lace Up Athletic Running shoes Women's 8.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Reebok Hard Court size 5.5 multi-colord leather walking sneaker,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Roper Light Up Cowboy Boots,Rieker Ladies Ankle Boots 58374,Ros Hommerson Women's Carly Black Suede Water Resistant,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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shoes FILA women SNEAKERS BEIGE Scamosciato 1010436-30H, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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