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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Revere Comfort shoes Women's Rio Slide Red Snakeprint Leather Slides,shoes women Tacco 3 Plateau  Blk Leather Pleaser STEAM-12,Silver Street Womens Navy Plum Heeled Suede Chelsea Dealer Pull On Ankle Boots,shoes MUNICH Woman BIANCO blue GOAL01D,Running shoes Reebok ONE CUSHION 3.0 V68185,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Saucony Ride 7 Women's Size 8 Running shoes Green Citron S10241-4 NEW,Skechers 15848 Womens Serene Dream Sneaker- Choose SZ color.,Schutz Bingi Brown Suede Cowhide Block High Heel Single Sole Ankle Booties,Shellys London Lily White Leather Lace-Up Chelsea Platform Wingtip Combat Boot,.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes VICTORIA Woman BIANCO PU 125132-BI,Salomon Speedcross 4 Trail Running shoes, Women's Size 8, Teal Pink Black,Saucony Men's Havok Xc2 Track and Field shoes - Choose SZ color,Skechers 14251 Performance Womens Go Walk-Fiji Sandal- Choose SZ color.,

Make sure you utilize all the big social media platforms such as:
Ryka Women's SANDRIA Slip Resistant Sneaker - Choose SZ color, Instagram
Reebok Women's Stealth 8 Boots w Side Zipper- Desert Tan Size 7M, Facebook
Reebok Womens Aztec og varsity Low Top Lace, Stee bluee White Black Red, Size 7.0,shoes DIADORA HERITAGE women SNEAKERS TRENDY BIANCO AZZURRO Inserti in pelle,S, Twitter
shoesbox Womens UK Size 7 Black Leather Ankle Boots, Pinterest

Skechers Go Walk Evolucion Ultra Reach shoes Women,Ryka Olyssia Women's Slip On,Reebok Royal Lumina Pace-W Womens Pace Classic shoes- Choose SZ color.,

Saucony Original Jazz Sneakers, Edizione Limitata, Camoscio, grey,Skechers 22853 Sport Womens All in Fashion Sneaker- Choose SZ color.,Skechers Keepsakes Freezing Temps Faux Fur Mid Calf Boots CHARCOAL SIZE UK 6,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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shoes women Tacco 2 Plateau  blue Pleaser HEPBURN-26,

shoes NIKE Woman Sneakers grey Natural leather,PU 918413-004,Sam Edelman Effie Ankle Boot Sz 9,shoes OTTANT8,6 women Sneakers Trendy BIANCO Pelle naturale,Scamosciato 10-16V,Saucony Women's S10421-1 Running shoes,
shoes LACOSTE women SNEAKERS TRENDY blue PU,Tessuto 731SPW0076-092S,Report Women's Sadah Wedge Sandal - Choose SZ color,Reebok Paris Runner Echtleder-Sneaker black,
Reebok White Classic Leather VALENTINE'S Day 191 White Power Red,

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Reebok Womens Cn0632 Gymnastics shoes Grey (Cloud Greychalk) 7 UK,Reebok Womens Pink CrossFit Nano 5.0 CF.0021 CR5FT Size 11,Skechers Go Step Snap Trainers Memory Foam Fashion Sports shoes Womens,Skechers DLT-A-Static Flare Black Grey White Women Slip On shoes 88888156-BKGY,shoes NIKE TANJUN (GS) 818381-001,SCHOENEN VROUW PUMA BASKET HEART PATENT WN'S 363073,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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shoes DIADORA women SNEAKERS BIANCO PU 173123-C1070-D,Seychelles Frauen Distinguished Fashion Sneaker, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Reebok Women's Zquick Lite 2.0 Running shoes 7 UK, The ability to book an appointment easily and seamlessly straight from your website.
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Reebok Womens Hayasu Ultraknit Running shoes- Pick SZ color.,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Ryka Aries SMW C8198m2100 Womens Athletic shoes White bluee 10 US 8 UK,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Materiale: Tela
Marca: Nike Paese di origine: Made in Indonesia
Allacciatura: Stringhe Colore esatto: Bianco
Stile: Scarpe da ginnastica MPN:

818381-100

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Rieker Women's Y0768 Ankle Boots Black (black black 00) 5 UK,Reebok Womens Zprint 3D Running shoes Grey (Ash Grey Sour Melon White Pewter),Skechers 23333 Sport Womens Microburst Dearest Sneaker- Choose SZ color.,REEBOK SHAQNOSIS OG YOUTH SIZE 6.0 SAME AS WOMAN 7.5 NEW V53477 SILVER,shoes Skechers Double Up Flora 807 BLK women Sneakers Black Lace Knit Memory,shoes black GIARDINI Woman Sneakers Trendy black Natural leather,PU A806572D-100,

Rocket Dog Women's Lorena Clarissa Pu Ankle Bootie - Choose SZ color,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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SCHUHE FRAU PUMA TSUGI JUN WN'S 367038,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

River Island Womens UK Size 7 (EU 40) Black Bootie,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: SKECHERS BOBS Earthwise Women's Boots (Black, Size 8.5) NEW,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Romika Women's Cordoba 01 Trainers white (Weiss) 6 UK, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

Skechers GoWalk Lite Intuitive Womens Trainers Memory Foam Original Sports shoes,Reebok Plus Lite 2.0 Mens Athletic shoes Cool Shadow Cloud Grey 7.5 US 7 UK,Sexy Synthetik Lackleder Overkneestiefel Stiletto Boots Spitz Womens Stiefel TOP,Reebok Women's Classic Lthr Pastels Running shoes - Choose SZ color,

Saucony Women's Peregrine 8 Trail Running shoes, S10424-1,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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