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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
Saucony S29035-2 Track and Field shoes, SAVE Asics Gel GT 2000 6 Womens Running shoes (D) (400),Skechers Breathe Easy shoes Ladies UK 3 US 6 EUR 36 REF 846 ,Reebok Pump Supreme Ultraknit Trainers Black Snekers,
SKECHERS D'LITES BIGGEST FAN shoes FREE TIME women 11930 BKW,Sam Edelman Womens Leya White Fashion Sneakers shoes 10 Medium NWT, Easy access to information on all your services, pricing, and any specials you may be currently running.
shoes Converse All Star Nere in Pelle Classic Black suola white, Ryka Women's Fierce Walking shoes, Black Grey, 7 M US,Skechers 15212 TQPK GO Meb Razor 2 bluee Women's Running shoes,REEBOK WOMEN'S YOURFLEX TRAINETTE CROSS-TRAINING SHOES,DYNAMIC PINK,US SIZE 8.5,.
Sexy Lady Womens Zipper Metallic Kitten Heels Ankle Boots shoes Party Pumps UK, The ability to book an appointment easily and seamlessly straight from your website.
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Reebok Women's F S HI Satin Bow Sneaker, Black Skull Grey, 8 M US,
Salomon Sense Pro Max Womens Trail Running shoes - bluee,shoes DIADORA HERITAGE Woman blue BEIGE Fabric,Faux-leather 156988-C4593-D,Salomon S Lab Wings 8 Unisex Trail Running shoes - Soft Ground - Black Racing Re,Seduce-2000, 5'' Plain Stretch Knee Boot with Side Zip by PleaserUSA,Reebok Retro Sneakers White Leather Woth Gum Soles Size 7,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Sandy pink white leather lace reebok, size 6, brand new with a box,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Rockport Sharleen Pump Merlot Leather EU 40 US 9.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Saucony Stretch & Go Breeze - Burgundy 10 M US New,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Reebok Work Women's DMX Flex RB360 Work shoes,Current specials and promotions
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shoes men EDUARDO SPADA N 42 Cod D10 SABBIA Vintage Derby shoes Lusso, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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