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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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red L'elegante VINCEZA Burgundy Workers,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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SAUCONY shoes SNEAKERS women CAMOSCIO NUOVE JAZZ ORIGINAL red 01B, Pinterest
shoes Breathe Easy Lucky Lady Skechers bluee Women 23005-NVY,Ryka Women's Influence-W, Black Sharp Green Forge Grey Metallic 11 M US,shoes ISHIKAWA Woman Sneakers Trendy BIANCO Natural leather 1537BB,
shoes men Antica Cuoieria N 41 Cod D2 Fango MOCASSINO SUEDE TDM,Skechers Graceful 12615 Sneakers de women,Reebok Womens Crossfit Nano 8.0 Training Gym Fitness shoes Purple Sports,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Rieker Antistress Daphne 52 Women shoes Size 39,Reebok Women's's ROS Workout Tr 2.0 Fitness shoes 8 UK, Easy access to information on all your services, pricing, and any specials you may be currently running.
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shoes STONEFLY Woman DESERTO Natural leather,Suede 108102-221, The ability to book an appointment easily and seamlessly straight from your website.
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REEBOK LUCKY WISH SEASONAL 36-38 NEW gl6000 realflex ventilator furylite rbk, Links to your social media pages to build your online following.
Roxy Women's Blake Mid Low-Top Sneakers Grey (Charcoal) 6 UK,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Roxy Women's Emery Combat Boot, Chocolate, 7 M US,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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|Materiale:||Tela||Colore esatto:||Nero Grigio|
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Roper Women's Birkita Classic shoes Boot - Snip Toe - 09-021-1565-2133 BR,Skechers Flex Runner Ladies Trainers UK 3 US 6 EUR 36 REF 3888,shoes NIKE Woman Sneakers BORDEAUX Fabric,Suede 807443-202,shoes 2 STAR Woman Sneakers Trendy black Natural leather 2SD2021S,
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Sanita Women's Koi Kyra Work shoes - Choose SZ color,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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shoes VANS women Sneakers Trendy black Tessuto ZMR5Q6-D,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Reebok Women Running shoes Print Smooth Ultraknit Classic Grey,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Salomon X-Mission 3 Virtual Pink Cerise Nasturtium Womens Trail Running shoes,
SCHUTZ Women's Morley Dress Sandal - Choose SZ color,Skechers Go Walk Lite-ISLA Navy White Women Walking Casual Boat shoes 15433-NVY,Reebok Womens Cm9822 Gymnastics shoes Grey (Whisper Tealopalcloud Greywhite),
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Sioux Women’s Verica-Wf Chukka Boots Green (Tundra 007) 6.5 UK,Current specials and promotions
Skechers Flat Knit Memory Foam Sneakers Jump Black 7M NEW A279021,Reef Women's Rover Low size 8 Black Charcoal,,Skechers Burst Women Running shoes Grey Pink,Sam Edelman Women's Yaro Heeled Sandal,,
Sexy Women Over Knee High Heels Boots Stilettos Nightclub Party shoes JBH-CM-01,SALE SALE SALE Brooks Liberty 8 Womens Cross Training shoes (B) (607) (Mesh),shoes STAU women Sneakers Trendy silver Pelle naturale,Pitonato,Tessuto M375S,Reebok Women's Cardio Motion Fitness shoes Black (Black White 0) 6.5 UK,Rockport Women's Total Motion Lynix Luxe Bootie Saddle Leather Zipper,
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Skechers Go Walk 4 Slip On Trainers Ladies UK 6 US 9 EUR 39 CM 26 REF 2090-,shoes black GIARDINI Woman SABBIA Fabric,Laminate,Suede P717241D-410,Saks Fifth Avenue Tall Slouchy Leather Boot, 7, Black,Royal bluee Nike Air Huarache Run SE GS Older Kids. Size UK 4, EUR 36.5, CM 23.5,.
SCHUHE FRAU NEW BALANCE LIFESTYLE WRL247SW,
Sam Edelman Women's Stillson Pump Black Dress Nappa Leather Pumps, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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