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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Size 6 Vince Camuto Hinch Black Rubber Mid Calf Rain Boots Womens shoes,Skechers Breathe Easy Moneybags Slip-On Women's shoes Size 8,Reebok Womens Floatride Run Neutral Running shoes Light Solid Grey MGH Solid,Salomon X Mission 2 W Deep bluee Igloo bluee-Mystic Purple 373328 30 W0 SZ 10,Reebok Women's Zpump Fusion 2.5 LE Walking shoes,shoes TRIVICT women Sneakers Trendy NAVY L239-S17120-036CL,.

red L'elegante VINCEZA Burgundy Workers,

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Skechers Flex Appeal 2.0 Bold Move Trainers Memory Foam Sports shoes Womens,Skechers Breathe Easy shoes Ladies UK 5 US 8 EUR 38 CM 25 REF 6418,Rieker Women's 98870 Ankle Boots Green (Forest Testadimgold 54) 6.5 UK,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Skechers Frauen Go Run 5-Go Therm 360 Low & Mid Tops Schnuersenkel Laufschuhe Br,shoes CAFéblack women Boot black Verniciato JFB922010,Reebok Pump Plus Tech Women's Running shoes CrossFit Gym Workout Trainers Black,Skechers 12840 Navy Air Cooled Memory Foam Slip On Ultra Flex Fashion Sneakers,

Make sure you utilize all the big social media platforms such as:
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shoes TWIN SET-SIMONA BARBIERI women SNEAKERS TRENDY black Pelle naturale CA8PB, Facebook
Rieker L7912, Baskets Hautes Femme,Remonte Women's D4973 Combat Boots Black (black 01) 3.5 UK, Twitter

shoes Breathe Easy Lucky Lady Skechers bluee Women 23005-NVY,Ryka Women's Influence-W, Black Sharp Green Forge Grey Metallic 11 M US,shoes ISHIKAWA Woman Sneakers Trendy BIANCO Natural leather 1537BB,

shoes men Antica Cuoieria N 41 Cod D2 Fango MOCASSINO SUEDE TDM,Skechers Graceful 12615 Sneakers de women,Reebok Womens Crossfit Nano 8.0 Training Gym Fitness shoes Purple Sports,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Saucony Hurricane ISO 3 Mens Black Green Size 7.5 Used,

Sexy Inner Side Zip Stretch Knee High Stiletto Heel Boots shoes Adult Women,shoes BIANCOANTICO Woman PITONE BIANCO Natural leather 020PELPB,SCHUHE FRAU VANS U AUTHENTIC V3B9IG3,Saucony S10415 1 Guide Iso Fog Purple Women's Running shoes,
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shoes EASY PEASY Woman brown Natural leather 17023DOL123,

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shoes black GIARDINI Woman ANTRACITE A719531D-101,Seychelles Women's Hive Ballet Flat - Choose SZ color,shoes women Tacco 8 Plateau 3 silver Pleaser JAZZ-02G,REEBOK The PUMP EMPORIO ARMANI EA7 Women Running shoes Hexalide White Pink,shoes SUPERGA Woman Sneakers GREEN Fabric S000010-C88S,Reebok Women's Print Run 3.0 shoes Twisted Berry Coal White 5.5 M US New,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Skecher Street Womens Moda - Clean Street White (White Grey) 8 UK, SANTONI FOOTWEAR WOMAN SNEAKERS LEATHER+FUR BROWN - 7113,Rieker Women's Z6832 Ankle Boots Black (black Anthrazit Leaf Brandy Wine 01),Różowe Suede Classic 706 Muted Clay Puma White,
Rieker Antistress Daphne 52 Women shoes Size 39,Reebok Women's's ROS Workout Tr 2.0 Fitness shoes 8 UK, Easy access to information on all your services, pricing, and any specials you may be currently running.
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shoes STONEFLY Woman DESERTO Natural leather,Suede 108102-221, The ability to book an appointment easily and seamlessly straight from your website.
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Roxy Women's Blake Mid Low-Top Sneakers Grey (Charcoal) 6 UK,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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Skechers Gostep Lite Solace Slip-On Women's shoes Size,Salvatore Ferragamo Women's Black Suede High Heeled Boots Size 6,Revere Comfort shoes Women's Geneva Hook and Loop Sandal Black Leather Sandals,Ruco Line 2229 Manara Leon High-Top Sneaker Leder silver 180049,Saucony Jazz Original Frau (black pink),.

With the Roxy Women's Emery Combat Boot, Chocolate, 7 M US,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Taglia scarpa: 37
Marca: Bernie Mev Allacciatura: Da infilare
Materiale: Tela Colore esatto: Nero Grigio
Stile: Scarpe da ginnastica in tela EAN:

Non applicabile

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Skechers Double Up Duvet Trainers Memory Foam Faux Leather Womens Fashion shoes,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes VANS women Sneakers Trendy black Tessuto ZMR5Q6-D,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Reebok Women Running shoes Print Smooth Ultraknit Classic Grey,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Salomon X-Mission 3 Virtual Pink Cerise Nasturtium Womens Trail Running shoes,

SCHUTZ Women's Morley Dress Sandal - Choose SZ color,Skechers Go Walk Lite-ISLA Navy White Women Walking Casual Boat shoes 15433-NVY,Reebok Womens Cm9822 Gymnastics shoes Grey (Whisper Tealopalcloud Greywhite),

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Sioux Women’s Verica-Wf Chukka Boots Green (Tundra 007) 6.5 UK,Current specials and promotions
Skechers Flat Knit Memory Foam Sneakers Jump Black 7M NEW A279021,Reef Women's Rover Low size 8 Black Charcoal,,Skechers Burst Women Running shoes Grey Pink,Sam Edelman Women's Yaro Heeled Sandal,,

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Sam Edelman Women's Stillson Pump Black Dress Nappa Leather Pumps, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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