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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Ryka Women's Tenacious Training shoes,Rockport Kirtland Womens Brown Low Buckle Boot V74143 Size7M,shoes EASY PEASY Woman brown Natural leather 17023DOL123,Reebok Ice Cream no. 509 Crèmes d'Haïti Boutiques NameChain shoes SIZE 8 DS,.

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Skechers 12965 Black Hot Pink Memory Foam Slip On Sneakers,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Salomon Women's Discovery GTX Backpacking shoes,SALOMON SENSE MANTRA GREEN SNEAKERS WALKING RUNNING COMFORT SHOES US WOMENS SZ 8,Reebok Women's Fusion Flexweave Sneaker,shoes EASY PEASY Woman Sneakers Trendy SUPER-V-17,Sam Edelman Women's Niomi Ankle Booties Ivory Leather Pick A Size, MSRP 150,Reißverschluß Blockabsatz Pumps Freizeit Schnürer Overkneestiefel Faux-Wildleder,Reebok1996 Atlanta Olympics Women's Walking shoes sneakers Size 10,Roper Women's Mae Buckle Strap Booties - Round Toe - 09-021-1557-2054 BL,Rieker Women’'s 41722 Derbys Black (black black 01) 6 UK,

Reebok Womens Foster Flyer Track shoes- Pick SZ color.,Rocket Dog Women's Daines Breen Cotton Fashion Sneaker - Choose SZ color,S.Oliver Women's 5-5-23644-22 554 Low-Top Sneakers Pink (pink Dots 554) 7 UK,Skechers Easy Going Knitty Gritty Women's Sneakers Clogs,

Make sure you utilize all the big social media platforms such as:
Ryka Women's Sky Walk Walking shoes, Instagram
RF ROOM OF FASHION Lady's Quilted Knee High Hidden Pocket Riding Boots (Mediu..., Facebook
Salomon Women's X Ultra 2 GTX Hiking shoes,shoes TAMARIS women Anfibi black Pelle naturale 25212.25-001, Twitter
Skechers Go Walk 3-Unfold, Baskets Basses Femme, Pinterest

Sam Edelman Brown Louie Boots Suede Soft Saddle Fringe Ankle Booties 7.5,Skechers D´Lites 2.0-Tidal Waves One Piece White Women,Remonte D5800, Turnschuhe Niedrig Frau,

shoes VOILE whiteHE women Sneakers Trendy gold black 12010007-9131,Skechers Elite Synergy Ladies Trainers UK 3.5 US 6.5 EUR 38.5 REF 5748,Skechers women shoes da Ginnastica Skech-Air Infinity - Free fallin. MEMORY,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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SAUCONY Mayhem Women's Running Fitness Gym shoes Size 8--BRAND NEW,

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Saucony Guide ISO Women's Running shoes S10415-4 18S,

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Saucony Endorphin 2 Women 5,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Sam Edelman Womens Paradox Whiskey Leather Elastic Knee-High Slip on Boot 7 M,Skechers BOBS Women's Swift-Social Hustle Fashion Sneaker - Choose SZ color, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Skechers Go Step women Elástico sin Cordones Zapatillas Deportivas Go Walk, The ability to book an appointment easily and seamlessly straight from your website.
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Reebok Women's Supreme Run MT Running shoes bluee Teal Multi-color Size 9.5, Links to your social media pages to build your online following.

Reebok TS RUN-W Womens Running shoes- Choose SZ color.,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Señores del cuero de las womenes deportivas Filippo 663. 53613,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: HIDE&JACK
Suola: Gomma Numero: Vari
Suoletta interna: Pelle Materiale: Scamosciato
Categoria: Sneakers Trendy Colore principale: VERDE
Codice: GKOLWHTFOR

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Rieker 55292-24 Ladies Heeled Brown Leather Ankle Boots,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Skechers BOBS Women's Cloudy-Rainbow Fashion Sneaker,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes Cult Eva platform black size 8 38.5 65 retail 50 sold out on NastyGal,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes PRADA LUSSO 1E784G silver TOPAZIO NUOVE 37 37,5,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Schuh Glitter Heeled Boots size 6 39 NEW,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Skecher Street Women's Hi-Lite-Cross Strap Sneaker,

Sam Edelman Women's Henna Short Ankle Boot Size 8M Studded Bootie Black, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

SAUCONY DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU SHADOW OR 29F,

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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