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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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shoes TAMARIS women Anfibi black Pelle naturale 25212.25-001,Replay Winn Women Synthetic Fabric Black Trainers UK Size 3 - 8,shoes MUNICH Woman BIANCO VULCANO12-DS,Requisite Edgware Boots Ladies UK 7 US 9 EUR 41 REF D101-,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Rockport Womens Devona Delaire Fashion Sneaker (B)- Pick SZ color.,Scott Trail Rocket 2.0 Running shoes Size 7 bluee Green Women's Specific Fit NEW,Sendra women' moto boots with steel heel EUR 42 SPAIN 41 UK 8 USA 8.5 USED SPAIN,Reebok Pump Plus Ultraknit shoes - Women's Running - White - BS8567,

Make sure you utilize all the big social media platforms such as:
Saucony Women's Ride ISO Running shoes, Instagram
S.Oliver Women's 23615 Low-Top Sneakers Pink (pink gold) 6.5 UK, Facebook
Skechers Impero Forma Thinking shoes Sportive women Memory Foam Sport Maglia,shoes ARKK Woman Sneakers Trendy grey Fabric RAVENFG2.0SE15-GR, Twitter
shoes SAUCONY men women modello JAZZ ORIGINAL - SHADOW ORIGINAL - DNX TRAINER, Pinterest

shoes SKECHERS SPORT Bambini Sneakers black BIANCO Tessuto 12740BKLB-S,shoes Lotto Iris AMF W S4535 Woman Running Vintage Black Memory Foam Casual,Rieker Women's 97780 Chelsea Boots Beige (Congo Mgold 64) 6 UK,

Reebok Women's RASKO Run-W, Black Silver Solar Pink Seafoam Green White, 9 M US,Rockport Women's Cobb Hill Shayla Lace-Up Black Leather Heels,Reebok Zprint 3D Women's Running shoes Gym Fitness Trainers Coral,

Replay Replay Replay Womens Portland Trainers, Black Black 003, 3.5 UK ea1d92

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Saucony Women's Triumph ISO 4 Running shoes, Fog Grey Purple, 8 W US,

Rieker Women's 77424 Ankle Boots Red (Wine Wood Mogano 36) 6 UK,shoes MUNICH Woman green BARRU22D,shoes PRADA LUSSO 1E971H blue NUOVE 38,5 39,Sam Edelman Women's Lewellyn Mule Black Leather Mules,
Silent D new ladies leather ankle boot size 37 8,Reebok Women's Fury Adapt Trainers shoes Size UK 3.5,Skechers Bobs Swift-Social Hustle, Baskets Femme,
Ros Hommerson Women's Tawnie Pump Nude Lizard Print Patent,

SCHUHE FRAU DIADORA B.ELITE L 501.173090.C0516,Rocky Ride Women's RKYW082 Steel Toe Leather Round Toe Western Cowgirl Boots 6M,Skechers Empire Sharpe Thinking Trainers Memory Foam Leather Sports Womens shoes,Rockport womens Anevia Chelsea boot K71965 size 8M,Skechers GoWalk Joy Women Mesh Black Mono Slip On Trainers,Skechers D'Lites Ultra Meditative Trainers Memory Foam Chunky Fashion Womens,

Rocket Dog Jazzin, Baskets Femme,Reebok shoes Sneakers Club C 85 Emboss women Bianco BS9526-WHITE,SALE ADIDAS WOMEN WMNS INIKI RUNNER LUCKY GREEN CREAM WHITE BA9994 BOOST NMD,Skechers Burst Walk Bkgy 12651 Bkgy,Ryka Women's Ultimate,Rieker Women's 53652 Chelsea Boots Black (black Granit 00) 6.5 UK,

Sexy Women Ankle Boots Cut outs Party Club Heels Black shoes Women Plus Size 15,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Ryka Women's klick Sneaker - Choose SZ color,Saucony Guide ISO 2 Wide Women 6, Easy access to information on all your services, pricing, and any specials you may be currently running.
Skechers Go Run 5-Go Therm 360 Womens Athletic shoes Burgundy 11 US 9 UK, Skechers Bobs Squad Total Glam black Multi women Baskets,Saucony Ride ISO - color PURPLE,Reebok Wmns Club C 85 ( CN5464 ),.
Sandali women Tacco  Plateau 7 black Pleaser GRIP-105, The ability to book an appointment easily and seamlessly straight from your website.
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Schutz Women's Paete Cabernet Suede Peep Toe Low Heel Ankle Bootie, Links to your social media pages to build your online following.

Sam Edelman Womens Boots Chandler Black Suede Studded Ankle Bootie Chunky Sz 7.5,

Skechers Graceful Get Connected Womens Navy-Pink Trainer UK 8 EU41,Skechers for Women's Work Albie Walking shoes,Skechers Fashion Fit up A Level Womens Slip On Sneakers Navy Turquoise 6.5,Shelly Kingston Upon Hull brown Shelly 16,shoes ALBERTO GUARDIANI Woman BIANCO black Glitter SD57490B-YA97,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the shoes REBECCA VAN DIK Woman black Natural leather 434317NE,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Replay

MPN:

GWZ60 .000.C0007T_003

UPC:

8056741179576

EAN:

8056741179576

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes FRED PERRY Woman Sneakers Trendy BIANCO Fabric B3182W-100B,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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shoes STARTER Woman Sneakers BIANCO PU STAPLA-11BG, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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