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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Skechers Flex Appeal Next Generation, Women's Low-Top Sneakers Black (Bkw) 5 UK,Reebok Work Women's Sublite Work RB415 Soft Toe SD Sneaker. SIZE 6M NIB,shoes ATLANTIC STARS men Sneakers trendy grey Scamosciato,Tessuto SIRIUSNAA,Salomon Womens Speedcross Vario 2 GTX Trail Running shoes, Purple, Size 41 1 3,Rockport Womens Derby Trainer Walking Sneakers bluee Size 8 M US,SCARPA SPORTIVA SNEAKER blackGIARDINI NUOVA COLLEZIONE '18 P805281D MADE IN ITALY,.

Ros Hommerson Women's Ella Dark Brown Kidskin Pumps,

RIHANNA PUMA X FENTY PINK BOW SNEAKERS UK 5 BRAND NEW IN BOX 365054-01,SeaVees Men's Mariners Boot Pig Suede Sneaker,Scarpa Highball Wanderschuh Freizeitschuh grey-türkis,shoes YOU ARE BRAND women Sneakers Trendy black Inserti in pelle,Tessuto 7592-5,

Rocket Dog Women's Tina Fashion Lace Up Winter Snow Boots, 2 colors,SAUCONY ORIGINALS JAZZ O W BASKETS FEMME 1044 514,shoes women AURORA SNEAKER SCAMICIATA IN SUEDE black CON FIOCCO D18AU07,shoes STOKTON women Sneakers Trendy black Paillettes,Tessuto 522D,SKECHERS D LITE ULTRA MEDITATIVE 12294 GRY women's shoes sports sneakers run,

Ryka Devotion Plus 2 Womens Athletic shoes BLKPNKWHT 7 US 5 UK,Skechers BOBS from Women's Bobs Alpine Black Diamo - Choose SZ color,Salomon Womans Sense Pro Nib New Yellow Gecko Green Size 7 Trail Soft bluee Run,

shoes Skechers Burst - Ellipse Trainers 12437 BBLP Woman Black Pink bluee,Rocky Women's 6 AlphaForce 4167 Black Leather Ankle Boots,Reebok Women's Furylite Slip ON FBT Track shoes Black Size 8.5,RuSS ell Moccasin shoes BRW suede fishing Oxford Biburamusoru Russell (K16631,Skechers Game On Running Women's shoes Size 7,Size 10 Gypsy Girl Boots,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

Rialto Women's Vienna Mary Jane Navy Sueded Smooth Polyurethane Heels,shoes men Dino Corvari N 44 Velour Ivory CREAM New 2018 Cod M24,Salomon Women's XA Pro 3D CS WP Shadow Artic Trail-Running shoes 9M,Sam Edelman Women's Kinzey Pointed Toe Bootie Black Suede Zipper,Saucony Women Triumph ISO 4 Everun S10413-1 FOG GRY PUR Size 8 Running shoes,Skechers EZ Flex 3.0 Quick Escapade Womens Slip On Sneakers pink 5,Saucony Triumph ISO 4 Sz 10.5 M (B) EU 42.5 Women's Running shoes Grey S10413-1,Sarto by Franco Sarto Women's Gweniver Slide Summer Beige Nubuck Slides,shoes adidas stan smith con cavallino zebrato e swaroski,

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Make sure you utilize all the big social media platforms such as:
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Reebok Z Goddess Running Women's shoes, Facebook
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Ryka Sea Breeze Women's Black Washable Mesh Slip Resistant Walker medium width, Pinterest

Rieker Women's 96864 Chelsea Boots bluee (Pazifik 14) 4 UK,Roxy Womens North Shore Sneaker- Pick SZ color.,Sanuk Women's Big Bootah Textile Winter Boot Grey Arrowooly Size 6 or 10,

Reebok Wmns Instapump Fureur Heavy Tricoté (Ar2533) Baskets Neuf &,Roper Ladies' Amelia Eagle Overlay Short Cowgirl Boots,Rocket Dog Women's Bomer Ankle Boot - Choose SZ color,

Reebok Women's Realflex Train Train Train 4.0 Cross-Trainer shoes de227e

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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RYKA Women's Hydro Sport Water shoes Cross-Training Assorted Sizes , colors,SCHUHE FRAU MELISSA BEACH SLIDE AD 31754,Scarpa volley Asics Gel Tactic women B554N 0138 fine serie,shoes TRIVICT women Sneakers Trendy BIANCO L284-S18126-006CL,
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shoes Flex Appeal 2.0 Skechers Black Women 12753-BKW,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Ryka E1527M1-100 Womens Brisk Walk Sneaker 6 B (M)- Choose SZ color., Saucony Women's Triumph Iso 4 Running shoes, Fog Grey Purple, 9.5 B US,Skechers BREATHE EASY GOOD LUCK Ladies Womens Suede Lace Up Walking Trainers,Skechers Go Meb Strada 2 Trainers Memory Foam Running Fitness Sport Womens shoes,
shoes D'ACQUASPARTA women Sneakers Trendy MIMOSA SERENAD100NM,Schutz Truxton bluee Caged Closed Toe Espadrille Closed Toe Belatrix Wedge Sandal, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Saucony S10348-4 Women's Wht Tea Hurricane Iso 3 Running shoes Size 8.5,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Size Type: Regular


Style: Athletic Sneaker

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Reebok Women's Freestyle Hi Walking shoes, face-Smoky Volcano White, 8 M US - NEW,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.


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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Rieker Women's Ankle Boots Ankle Boots Black 71229 New,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Sam Edelman Black Suede Side Zipper Packer Detail Ankle Boot Bootie 9.5 W Sale,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Reef Womens S Walled Le Hi-Top Trainers, Brown Brown Bro, 5 UK, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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