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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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S.Oliver Women’s 23662 Low-Top Sneakers Grey (Grey Silver) 7.5 UK,Saucony Redeemer ISO 2, Grey bluee, Size 10.0 BQmg US 8 UK,Rihanna Suede Satin Creepers NEW BLACK colorway In Stock Size 9 NEW YEAR SPECIAL,shoes women Tacco Plateau 8 black Pleaser SCENE-20,shoes NEW BALANCE women Sneakers BORDEAUX Scamosciato WL373PBV,Salvatore Ferragamo Flat shoes Suede Leather Black Manufacturer Size 7 Size 24,
With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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San Jacinto NEW Brown Women's 6.5M Lone Star Wide-Calf Leather Boots 295- 391,Reef Women's Voyage Chelsea Boot - Choose SZ color,Saucony Hurricane 3 Ladies Running Trainers UK 6 US 8 EUR 39 REF 1547 R,Saucony Womens Kineta Relay Grey Beige Running shoes Size 8.5 (177783),.
SAUCONY RIDE 9 (NAVY blueE PINK) WOMENS RUNNING (WIDE WIDTH),Skechers Bikers 'Verified' trainers charcoal grey hot pink UK 5.5. EU 38.5 BNIB,Salomon Womens XA Amphib W Trail Running shoes- Pick SZ color.,shoes women APEPAZZA SNEAKER RENEE PELLE blue CON PAILLETTES DS18AP06,REEBOK SCARPA PRINCESS - WHT - 7 1 2 (4059808997988),Saucony Jazz Original Women's Black Silver 10441,.
Sanuk Women's Pair O Dice Sneaker Tobacco Brown Leather Slip-on shoes,
Scarpa Cyrus Womens Brown Water Resistant Gore Tex Walking Hiking shoes,shoes Freddy 3pro xt01 black 36.5 suola spezzata - ginnastica, danza o fitness,Salomon 171383 Wings Pro 2 Mint Green Trail Running Sneaker Womens 9.5 Med shoes,shoes D.A.T.E. women Sneakers Trendy BIANCO Pelle naturale,Tessuto A240-TL-CN-,
Reebok Women's Athletic Breathable Lightweight Lace Up Footwear. ZBELLE,RYKA DYNAMIC 2.5 Womens Dynamic Cross-Trainer shoes- Choose SZ color.,Sam Edelman FOSTER Boots, Sz. 8.5 Grey color,Report Women's Abe Fashion Sneaker - Choose SZ color,Remonte Dorndorf D5800-42 Grey Silver Metallic Floral Lace Up shoes,
shoes D'ACQUASPARTA women Sneakers Trendy BORDEAUX Pelle naturale PATRIZIA-D10,SCHUHE FRAU DIADORA GAME WIDE L 501.173087.C7726 WEISS,Skechers Go Walk 3 Fitknit, Baskets mode femme,
Saucony Kilkenny Spike - - Choose SZ color,SAUCONY ORIGINALS SCARPA JAZZ O' - ANTYEL - 7 --38 (801100190642),SHOES PUMA 364092 02 BASKET PLATFORM VR WN'S PUMA BLACK FASHION WOMAN FASHION,Skechers Flex Appeal Epicent Trainers Womens Blk Sneakers Sports shoes Footwear,Skechers 15700 Performance Womens Go Flex Max Loafer- Choose SZ color.,Romania Vintage Brown Leather 8 Heel Women's Boots,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
Reebok Women's Zigpulse Track shoes - Choose SZ color,Rieker L5224, Baskets Basses Femme,Reef Women's Rover Catch Thong Sandal Pewter Thong Sandals,Reebok Women's CrossFit Nano 4.0 shoes,Reebok Womens Cl Lthr Pm Walking shoes- Pick SZ color.,Ryka Women's Devotion v 2-W, Black Dark Purple Light bluee, 7 M US,Salomon Women's Xa Lite Trail Running shoes,SALE Bling Nike Tanjun ENG shoes w Swarovski Crystals Glacier Ice & White Lace,Saucony G9-SHADOW6_S70314 Man shoes Men Sneakers Brown,
Size US 8.5 Vintage Lands End Leather High-Top Ankle Cowboy Boots,Rieker M3724, Sneakers Bass Woman,Revere Women's Zanzibar Strappy Sandal Black Lizard Leather Strappy,Skechers Burst Daring Womens UK 8 EU 41 Slate Grey Slip On Memory Foam Trainers,
Make sure you utilize all the big social media platforms such as:
Rockport Cobb Hill Collection Abbott Panel Boot Women's, Black Leather, Size 7.0, Instagram
SAUCONY ORIGINALS SHADOW ORIGINAL W SCHUHE FREIZEIT FRAU 1108 705, Facebook
River Island Womens UK Size 4 Brown Leather Ankle Boots,REEBOK WOMEN'S LOW CLASSIC PRINCESS White CN2212 SIZE 6.5, Twitter
Reebok Print Smooth Ultk Running Women shoes Size, Pinterest
Skechers CONVERSATIONS HOLDING ACES Ladies Relaxed Fit Trainers Black Charcoal,Skechers Flex Air Cooled Memory Foam Enticing 22740 Navy Aqua New 6.5,Salomon Women's XR Mission Running shoes,Celedon Papaya Pop Green NIB,
Roper 09-021-1557-0739BL Womens Embroidered Ankle Boot Pointed Toe,shoes BIANCOANTICO women Sneakers Trendy black black Pelle naturale 629CRUST-NES,shoes adidas Eqt Support Sk Pk W Black Women,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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shoes VANS women Sneakers brown Tessuto V18FIKX,
Reebok Guresu 2 Sport Activity shoes Ladies Comfortable Fit Shock Absorbing,Reebok Women's Speed Her Tr Cross Trainer Excellent Red Collegiate 6 M US New,Skechers Go Walk 4 A.D.C Fitness Women's shoes Size,Rieker-Antistress Women's 41730 Slip-On,
Reebok Women's Instalite Run Track shoes,Skechers Graceful 2.0 Magnificent Journey Walking shoes, 7.5 B US, (Navy Magn...,SALE DOWN TO EARTH-F5R0678-LADIES-DK BROWN SUEDE TAUPE SUEDE ANKLE BOOTS11,
Sam Edelman Womens Case Ankle Booties shoes BHFO 5923,
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RYKA SNEAKERS, SIZE 7.5 W, (ID 2187 E&A),See by Chloé Womens SB30242 Fabric Low Top Slip On Fashion Sneakers,Saucony Womens Trainers Tan White & bluee Shadow 5000 Vintage Sport Casual shoes,SALOMON Women's Size 6.5 M Leather Hiking Boots Deep Lugs Contagrip Lace-up,shoes Le Coq Sportif Arthur Ashe Flower Jacquard 1610586 Womens White Sneakers,Salomon Women's XA Enduro W Trail Runner,
Skechers granata Sweet Spot 11729 Nvhp,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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shoes DIADORA 2.0 women SNEAKERS grey PU,Tessuto 170543-75041,Skechers 49950 Womens Nobel Ankle Bootie- Choose SZ color., Easy access to information on all your services, pricing, and any specials you may be currently running.
Skechers Go Walk 4-Propel, Sneakers Thread Woman, Relaxed Fit Trainers Ladies Skechers Breathe Easy Just Relax,shoes OTTANT8,6 Woman Sneakers Trendy black BIANCO SPECIAL01-NB,shoes black GIARDINI Woman GHIACCIO P717230D-123,.
Skechers Double Shiny Trainers Ladies shoes Womens Footwear, The ability to book an appointment easily and seamlessly straight from your website.
Saucony S10418 40 Kinvara 9 White bluee Women's Running shoes, Seychelles Anthropologie Women's Sz 7.5 M Floral Embroidered Leather Cowboy Boot,Saucony Liberty ISO - Slate bluesh 8 M US New,Rockport Women's Total Motion Tall Gore Wedge leather Boot A11846 ADIPRENE TECH,Saucony P19s shoes women sneaker bajo S60450-4 JAZZ ORIGINAL TRIPLE,.
ROPER LADIES WOMEN'S LEATHER TEAL ACCENTS HIGH HEEL WESTERN COWGIRL BOOTS SZ 8, Links to your social media pages to build your online following.
Rockport Women's Cobb Hill Deidre Bark Full Grain Leather Loafers,
Salomon Women's Ellipse 2 Aero W Hiking shoes,shoes da women Geox Estive Sneakers in Pelle Bianche con Zeppa Platform Lacci,Report Women's Sweden Ankle Boot,Seychelles Women's Prop Ankle Boot, Taupe, Size 11.0 US 9 UK,Rieker France-Wildebuk shoes Anti-stress Stivaletti Chelsea Stivali Y8090-00,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the SKECHERS 13064 FLEX APPEAL 3 SATELLITES Memory women's shoes sports sneakers,, clients have the ability to book an appointment straight from...
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Rockport Ladies sneakers walking NEW black shoes PROWALKERS 10 W108,shoes ASICS women Running grey PU,Tessuto 1012A030-021,
shoes PHILIPPE MODEL Woman FUXIA Natural leather TRLDNT03,
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Reebok Women's Cl Nylon Slim Hv Sneakers Pink (Vision Kindness) 5.5 UK,Salomon Women's Trailster W Trail Running shoes,SCHUHE FRAU VANS U AUTHENTIC V4OPITN,
Ryka Influence Black Sharp Green Forge Grey Met Iron grey Women's Size US 10.5 M,
Retro Women Block Heels Square Toe Pull On Bowknot Pearl Suede Flowers Boot R789,
Saucony Freedom ISO Women's Running shoes,Rieker Schnürboot blue 785G9-14 mit Warmfutter,Saucony S10358-4 Womens Breakthru 3 Running-shoes- Choose SZ color.,shoes WRANGLER women Tronchetti black WL172604-W0062S,shoes Adidas Stan Smith MID men - Original - Bianco green - BB0069,shoes PHILIPPE MODEL Woman POLVERE CLLDV026,.
Some smart local businesses for salons to partner up with are...
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shoes REBECCA VAN DIK Woman silver Natural leather 434311PA, Make-up Artists
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Salomon Women's Speedtrak W Trail Runner - Choose SZ color, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Saucony Women’s Ride 8 Pink bluee Running shoes Trainers Size 8 Medium Used.,shoes Adidas Originals women BB6744_CAMPUS BIANCO WHITE CAMPUS ORIGINALI NUOVE,Sam Edelman Women's Adair 2 Mule,Saucony S10355-3 Womens Freedom ISO Running shoes- Choose SZ color.,Skechers Go Run Ride 7 Women Running shoes Pink,Saucony Women's Kinvara 9, Purple Pink, 9.5 B(M) US,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Skechers Flex Appeal 2.0-Break Free shoes women,Report Women's Bradshaw Ankle Bootie, Khaki, Size 7.5,S.Oliver Women’s 26472 Boots Black 6 UK,Salomon Sense Pro Trail Runner Igloo bluee Women's 9,Saucony Women's Razor Ice+ Trail Running shoes, Black White Combo, 8.5 M US,Saucony Womens Omni 16 Running Sneaker shoes, Teal Citron, US 10.5,
shoes IGI&CO Woman FANGO Natural leather,Suede 6752800,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Reebok Women's Classic Leather Double shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
SCENE-50 3 1 2 BIKER GOTH COMBAT CANVAS LACE UP WEDGE PLATFORM ANKLE HIGH BOOT,
shoes ADIDAS women Running women grey BB4667,shoes KARL LAGERFELD women SNEAKERS TRENDY black Pelle naturale,Tessuto KL61720,Saucony Ride 10 Ladies Running Trainers UK 5 US 7 EUR 38 REF 2726,Rockport Women's Marta Walking shoes Size 7.5 White,Rocket Dog Women's Tibor Trainers White (White J00) 5 UK,REEBOK ULTRA SL WOMENS BD3363 Grey NEW,.
Ros Hommerson Women's Lana Silver Polyurethane Heels,Sam Edelman brown suede mid-calf boots Sz 9,Size 8 black leather knee high boots from Essence,Skechers D'Lite Ultra Black Women's Lace Up Trainers With Memory Foam UK 8 41,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Reebok Print Run Prime Ultraknit Running shoes Coal Black-purple-Guava BS8592,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
SBICCA Womens US 7.5 Tan Woven Vegan Pull On Mid-Calf Cowboy Western Boots,
Sigerson Morrison Black Leather Ankle Boot Size 7B F1973 ,Rockport Women's Brynn Rouched Boot Ankle,Retro Womens Ladies Over The Knee Boots Thigh Chunky Clock Heel Riding shoes,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Saucony Women's Excursion TR11 Running shoes, Grey Pink, 8 Medium US, Skechers Flex Appeal Trade Winds, Women’s Low-Top Sneakers Black (Bkhp) 5 UK,Skechers Ez Flex 3.0 Quick Escapade shoes Beige Women,
ROS HOMMERSON TALL HIGH HEEL BOOTS STEFNEE SHOES WOMEN'S 10.5 WIDE NIB 270,Current specials and promotions
Reebok Girls Question Mid Brand New size 8,Reebok Wmns Workout LO Plus ( CN4610 ),,RYKA Women's Vida RZX Cross-Training shoes, bluee Mint, Size 8.5 8JAK,Rivets Material Ankle Boots Button Square Heels Round Toe Platform,
Reebok P19us shoes woman low sneakers DV3631 CL LTHR DOUBLE WOMEN,Rieker Smartno Puntito Softlack Baskets pour Femme shoes Basses blue,shoes TRUSSARDI JEANS women Sneakers Trendy blue Glitter,PU 79A00008-U610,shoes PUMA women SNEAKERS blue Verniciato 363314-03,Saucony Grid Excursion Tr 9 Trail Running Women's shoes,
Reebok Women's Cl Lthr Gymnastics shoes Black (Intense-black Gum 0) 8 UK,Size 6 - JEFFREY CAMPBELL Women's Ridem Black Leather Knee High Field Boots,shoes ADIDAS women Sneakers PANNA Pelle naturale B41989,
Skecher Street Women's Moda-Rhinestone Vamp Fashion Sneaker,Taupe,7.5 M US,Reebok Women's Workout TR Training shoes Black Gravel Neon Cherry Size 9.5,Saucony Guide ISO - Fog Purple Mint 9 M US New,Rieker Eagle shoes Anti-stress Women Women's Ankle Boots Brown 77672-24,.
Salomon Sonic RA Pro Womens Running shoes - Pink,
Saucony Women's Omni 16 Running shoes, Grey bluee, 6.5 Medium US, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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SeaVees Women's Legend Standard Sneaker,
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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SafetyGirl GS002 Nubuck Leather Steel Toe Work Boot, 7.5M,
It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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shoes Synergy 2.0-Comfy Ap Skechers Black Women,Follow on Twitter Follow on Linkedin More Content by Denise Prichard