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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Reebok Women's Running shoes Fast Flexweave White ash Grey Black Desert dust 9M,SKECHERS Go Run 2 Mstrike Lightweight Running Trainers BNWT,Sam Edelman Women's Kallum Rain Boot - Choose SZ color,shoes LIU JO Woman Sneakers Trendy black Fabric,Natural leather,PU B68023TX012S19,shoes ETONIC Woman Sneakers Trendy grey Fabric,Suede ET823175-10,Sbicca GRIFFIN-010 Womens Griffin Boot 7 M- Choose SZ color.,.

Rocket Dog Women's Maylon 2 Lewis Pu Ankle Bootie, - Choose SZ color,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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shoes MELLUSO Woman Sneakers Trendy BEIGE Natural leather R20030-CO,Reebok Women's Running shoes Fast Flexweave White ash Grey Black Desert dust 9M,SKECHERS Go Run 2 Mstrike Lightweight Running Trainers BNWT,Sam Edelman Women's Kallum Rain Boot - Choose SZ color,

Make sure you utilize all the big social media platforms such as:
shoes LIU JO Woman Sneakers Trendy black Fabric,Natural leather,PU B68023TX012S19, Instagram
Sbicca GRIFFIN-010 Womens Griffin Boot 7 M- Choose SZ color., Facebook
Rocket Dog Women's Maylon 2 Lewis Pu Ankle Bootie, - Choose SZ color,Scoop New York Women's Black Leather Chunky Heel Pull On Ankle Boots Sz 37 9inch, Twitter
shoes CAMPER Man black Fabric K200604-009, Pinterest

Sesto Meucci 285 Black Leather Zip Fur Heel Ankle Boots Sz.8.5 M Made in ,Skechers Ez Flex 3.0 Songful Slip-On Women's shoes Size 6,Skechers Flex Appeal 2.0 Women's Sneakers,

Rieker Remonte Navy bluee R3511 Sneaker Slip On Comfort shoes 8 New,shoes IGI&CO women Tronchetti Bassi black Brogue,Pelle naturale,Verniciato 8810,Ryka Women's Kailee Slip On Sneaker Navy Mint Grey Mesh Synthetic Sneakers,

Sesto Meucci  285 Black Leather Zip Fur Fur Fur Heel Ankle Boots Sz.8.5 M Made in  530fac

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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redtweiler Dog-Running shoes For Women-Free Shipping,

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Skechers Dlite ATT Runners Ladies shoes Laces Fastened Lightweight Memory Foam,Rockport Womens Total Motion Cherene Boot, New Taupe Shiny Python, 8 M,Skechers Active EZ Flex 3.0-Songful Women's Slip On,
shoes IGI&CO women Tronchetti Bassi black Brogue,Pelle naturale,Verniciato 8810,

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shoes LIU JO Woman Sneakers Trendy black Fabric,Natural leather,PU B68023TX012S19,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Sbicca GRIFFIN-010 Womens Griffin Boot 7 M- Choose SZ color., Saucony Women's Freedom Iso Running-shoes, bluee, 7.5 B(M) US,Rocket Dog Women's Maylon 2 Lewis Pu Ankle Bootie, - Choose SZ color,Scoop New York Women's Black Leather Chunky Heel Pull On Ankle Boots Sz 37 9inch,
shoes CAMPER Man black Fabric K200604-009,Sesto Meucci 285 Black Leather Zip Fur Heel Ankle Boots Sz.8.5 M Made in , Easy access to information on all your services, pricing, and any specials you may be currently running.
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shoes da women Karl Lagerfeld Sneakers Slip On Nere Sportive Ginnastica Casual, Links to your social media pages to build your online following.

Skechers Dlite ATT Runners Ladies shoes Laces Fastened Lightweight Memory Foam,

Rockport Womens Total Motion Cherene Boot, New Taupe Shiny Python, 8 M,Skechers Active EZ Flex 3.0-Songful Women's Slip On,Reebok Women's Running shoes Fast Flexweave White ash Grey Black Desert dust 9M,shoes IGI&CO women Tronchetti Bassi black Brogue,Pelle naturale,Verniciato 8810,Saucony Women's Guide 10 Running shoes,.

Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Sam Edelman Women's Kallum Rain Boot - Choose SZ color,, clients have the ability to book an appointment straight from...

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Sesto Meucci 285 Black Leather Zip Fur Heel Ankle Boots Sz.8.5 M Made in ,Skechers Ez Flex 3.0 Songful Slip-On Women's shoes Size 6,
 

Skechers Flex Appeal 2.0 Women's Sneakers,

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Some smart local businesses for salons to partner up with are...
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SKECHERS Go Run 2 Mstrike Lightweight Running Trainers BNWT, Sam Edelman Women's Kallum Rain Boot - Choose SZ color,
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shoes CAMPER Man black Fabric K200604-009, Jewelry Shops
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Skechers Flex Appeal 2.0 Women's Sneakers,

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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Rieker Remonte Navy bluee R3511 Sneaker Slip On Comfort shoes 8 New,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes BIANCOANTICO Woman PITONE black Natural leather 023PELPN,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Rieker N9300 Ladies Womens Summer Fitness Sports Gym Lace Up Low Top Trainers,

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Rockport Womens Total Motion Cherene Boot, New Taupe Shiny Python, 8 M,Skechers Active EZ Flex 3.0-Songful Women's Slip On,shoes BIANCOANTICO Woman PITONE black Natural leather 023PELPN,shoes IGI&CO women Tronchetti Bassi black Brogue,Pelle naturale,Verniciato 8810,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Saucony Women's Guide 10 Running shoes,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Sam Edelman Women's Kallum Rain Boot - Choose SZ color,Current specials and promotions
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shoes CAMPER Man black Fabric K200604-009,Sesto Meucci 285 Black Leather Zip Fur Heel Ankle Boots Sz.8.5 M Made in ,Skechers Ez Flex 3.0 Songful Slip-On Women's shoes Size 6,Rieker N9300 Ladies Womens Summer Fitness Sports Gym Lace Up Low Top Trainers,Skechers Flex Appeal 2.0 Women's Sneakers,

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Rieker Foil-Knidos-Morelia shoes women Sneaker Anti-stress Pantofola N4174-31,

shoes da women Karl Lagerfeld Sneakers Slip On Nere Sportive Ginnastica Casual, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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Saucony Women's Guide 10 Running shoes,

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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