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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton Cotton Cotton 1569e3Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton Cotton Cotton 1569e3Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton Cotton Cotton 1569e3Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton Cotton Cotton 1569e3Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton Cotton Cotton 1569e3Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton Cotton Cotton 1569e3

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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shoes MYJOLI' women Tronchetti black Pelle naturale EYE7182802.NE.01,Sam Edelman Serephina Tall Black Boots Sz 9.5 M Heels Leather,Sbicca Women's Zepp Boot Tan 8.5 M US,Reebok Yourflex Trainette V66206 black halfshoes,Sam Edelman Calf Hair Animal Print Booties Ankle Boot Heels Sz 6 180,

Skechers Flex Appeal 3.0 Billow black Trainers Size 8,REPLAY Bootsschuh - Jimi - ecru RV220005L,shoes GATTINONI Woman Sneakers Trendy PLANETARY Nubuck,PU PEGIA6045,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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SHOES WOMAN NEW BALANCE 520 TRADITIONNELS WL520TB,Saucony Breakthru Training Women's shoes,Saucony Jazz Original, Sneakers for Women S60368-69,

pink Puma Suede Platform Pebble WN`S,Saucony Women's Guide ISO Running shoes, SLA Pea, 8 B US,Skechers Double Up Duvet Trainers Womens Memory Foam Faux Leather Fashion shoes,

Saucony Women's Zealot ISO 2 Running shoes, Tea Cotton Cotton Cotton 1569e3

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Reebok Pump Women's Size 9.5 ZPump Fusion Camoflouge,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Reebok Women's z Dual Ride dns-w, Gravel Pink Solar Yellow White, 8.5 M US,Saucony Womens Kilkenny Xc5 Low Top Lace Up Running, Black white pink, Size 5.5, Easy access to information on all your services, pricing, and any specials you may be currently running.
Sbicca Women's Davenport T-Strap Platform Sandal, Reebok Women's ZigNano Rhythm Running shoes,shoes DIADORA 2.0 Woman grey Fabric,Suede 170824-C7045,Skechers Go Flex, Womens Trainers Black (Black) 7 UK,.
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Reebok Women's Classic Nylon Sneaker, Rustic Wine Black White, DV6578, Links to your social media pages to build your online following.

Sample Women's Nike Flyknit 2 Lunar Epic 863780-300 Brand New,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Rocket Dog Women's Bentley Lewis PU Randy Fabric Ankle Boot, Black, 8 Medium US,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Activity: Cross Training
Width: Medium (B, M) Look: Metallic


Style: Low Top


Product Line: Saucony Zealot

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Salomon Ellipse 2 CS WP W Climashield Waterproof 379204 Women''s size 9.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes Sambapink W adidas Women,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Replay Women's Albe Trainers Brown (Dk Brn 18) 6 UK, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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