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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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SKECHERS Agile Go Step Lite Ladies Lace Up Trainers,Skechers Flex Appeal 3.0 First Insight black women Baskets shoes,Runde Zehen-Netz-atmungsaktive Laufschuhe der Frauen die mittlere Heels Turnsch,Rockport Women's Sasha Bootie, Black Suede, Size 9.5 M,SCHOENEN VROUW DIADORA GAME WIDE XMAS 501.172824,Romika Bobby, Unisex Kids’ Unlined Rubber Boots Half Shaft Boots & Bootees,.

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Roper Womens Shorty Fringe Boot- Pick SZ color., Instagram
Salomon Women's Wings Pro 2, Lucite Bubble bluee Gecko Green, 8, Facebook
shoes HOGAN women Sneakers Trendy black gold W2540W760ENY2934,Rockport Womens Cobb Hill Willa Gore Slip-On Sneaker, Light Khaki EMB, 8 B(M), Twitter

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Rieker M3705, Sneakers Bass Woman,shoes SUPERGA women Sneakers Trendy black Tessuto S003J70-999,Retro CONVERSE ALL STAR Rare Wool Blanket Low Top shoes Sneakers Womens 5 Mens 7,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Seychelles Anthropologie Women's Sz 7.5 M Floral Embroidered Leather Cowboy Boot,

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shoes PUMA Woman blue Fabric,Suede 363371-001,

Reebok Women's Guresu 2.0 Cross Trainer, Black White, 9 M US,Salomon Women's Ellipse 2 Aero W Hiking shoes - 6 M US - Artic Reflection Sangria,Skechers 15600, Turnschuhe Schnüren Frau,SKECHERS GO STEP LITE ULTRASOCK TRAINERS Navy,shoes women SNEAKER gold&gold ECOPELLE BIANCO gold CON STRASS DS19GG09,Saucony Womens Freedom ISO Running Sneaker shoes,

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Rieker Womens Fabrizia 78 Cap Toe Mid-Calf Fashion Boots, Farbe, Size 6.5, shoes CAR SHOE BY PRADA LUSSO KDT46K BIANCO NUOVE 40 40,5 UK 7,Running shoe Mizuno Wave Equate Woman J1GD174805,Ros Hommerson Women's Bridget Bootie Black Leather Comfort shoes,
shoes DIADORA 2.0 Woman Sneakers BEIGE Fabric,Suede 159886-C6633,Roper 7.5 M Womens Boots Black Silver Zebra Glitter Square Toe, Easy access to information on all your services, pricing, and any specials you may be currently running.
Sbicca Women's Arioso Ankle Bootie, Reebok Women's CROSSFIT Grace Tr Cross Trainer - Choose SZ color,shoes PRADA LUSSO 3T6025 BIANCO BALTICO NUOVE 39,5 40 UK 6.5,Reebok Sports Women's Yellow Made of grain leather,.
Saucony Peregrine 7 RUNSHIELD Women 9, The ability to book an appointment easily and seamlessly straight from your website.
Sam Edelman Womens Geren Ankle Cuff Gladiator Sandal Candy Red Kid Suede Strappy, Ruiatoo Women's Soft Breathable Toning shoes Lady Lightweight Wedges Platform,shoes Skechers Go Run 400 - Instant Sneakers 14807 nvpk women Navy Pink,Skechers Go Step women Extensible à Enfiler Baskets Sport Go Walk,Reebok Work Women's All Terrain Work RB095 Steel Toe Work shoes Black Teal,.
Sam Edelman Women's Kinzey Pointed Toe Bootie Black Suede Zipper, Links to your social media pages to build your online following.

Rockport Women's Cobb Hill Ramona Thong Sandal Pewter Synthetic,

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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Saucony Guide 10 Womens Running shoes Silver Berry S10350-2 Size 7,Salomon Sense Ride Running shoes - Men's,SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ TRIPLE BLACK 5E3,Salomon Women's Speedtrak W Trail Runner Monument 6 M US New,Saucony P19f shoes femme baskets S1108-679 SHADOW ORIGINAL,.

With the Ryka Liberty Lace-up Womens Sneakers SZ US 10- Choose SZ color.,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Reebok Women's Trainfusion Nine 2.0 Track shoes - Choose SZ color,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes SPORTIVE SNEAKERS AUTUNNO-INVERNO blackGIARDINI NUOVA COLLEZIONE A806610D,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Salomon Sense Pro Trail Runner Cosmic Purple Women's 9,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Skechers BREATHE EASY GOOD LUCK Ladies Womens Suede Lace Up Walking Trainers,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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shoes BIANCOANTICO women Tronchetti T. Mgold Scamosciato CLAUDIA40CAMTM, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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