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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Skechers GoWalk Joy Women Mesh Navy Slip On Trainers Size UK 3 - 8,Size 8 Faux Suede Chocolate Brown Mid-calf Boot with 3 in. slim heel,Reebok low-cut sneakers 24cmSLV shoes (K24713,Skechers GoWalk 4 Slip on Walking shoes Size UK 3 - 8,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Saucony Zealot ISO 3 Women 9,

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Reebok Padded Textile Lace Up Womens Trainers Running shoes M47905 D9,Reebok Women's DMX Lite Walk slip On GP shoes Size 5 to 10 us BD1648,SALOMON X Ultra Prime CS WP Trail Running shoes 393073 Women's sz 10 W,Saucony Women's ProGrid Integrity ST2 Walking shoes,White Silver,11 2E US 10111-1,Skechers Keepsakes 2.0 - Upland Boots 44933 Womens Lined Memory Foam shoes,

Salvatore Ferragamo Massa Black Womens shoes 9.5 W Fashion Sneakers MSRP 495,Saucony KINVARA 7-W Womens Kinvara 7 Running shoes, Pink Purple bluee, M US,ROMIKA Traveler 01 - Sneakers bass woman,

Ros Hommerson Women's Java Slingback Navy Combo Leather Comfort shoes,Saucony Dxn Vintage Womens Peach Suede & Nylon Trainers,Sexy Womens Pointy Toe Ankle Boots Floral Sequins Zipper Winter shoes Plus size,Rieker Sneaker Halbschuhe grey metallic (silver grey) Größe 37 39 41,Skechers Flex Appeal 3.0 Insiders Marine Coral women Baskets shoes,Saucony Jazz Original Vintage women Grey Black shoes da Ginnastica - 7 UK,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
SKECHERS shoes women baskets basses 12713, Instagram
Skechers Equalizer Quick Reaction, Sneakers basses homme, Facebook
Skechers 23091 Sport Womens Breathe Easy Nice N Cool Sneaker- Choose SZ color.,SAS Tour White Women's shoes 11 M M B US, Black, Twitter
Saucony Carerra XC3 Flats 7.5 Running shoes (black, pink, purple, grey, neon), Pinterest

Salvatore Ferragamo Women's shoes Sneakers - CIMBRASN0707749 Made in ,Salomon Women's Sense Pro Max Trail Running Sneakers, Turquoise Manmade, Mesh, B,Skechers Breathe Easy Road Trippin Walking Women's shoes Size,

SAUCONY JAZZ NUBUCK LOW SUEDE SNEAKER WOMEN SHOES GREY PINK 1497-10 SIZE 9.5 NEW,Skechers Go Walk 4 Ladies Trainers UK 4 US 7 EUR 37 CM 24 REF 2127,Reebok Workout Plus MVS ( CM9928 ),

shoes BORBONESE Woman Sneakers Trendy BIANCO Natural leather,PU leather,PU leather,PU 6DP908499-S14 00ea0f

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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shoes GUARDIANI SD60431F AS10 BIANCO SNEAKERS women ORIGINALI ESTATE 2018,

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Skechers GORUN MaxRoad 3 Ultra Running shoes - Purple - Womens,Reebok x BT21 Authentic REEBOK ROYAL COMPLETE 2LCS 6 Characters,Skechers 49082 Womens Racket-Dub Kicks Fashion Sneaker- Choose SZ color.,
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shoes PRADA LUSSO 3E5939 black ANANAS NUOVE 36 36,5,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Reebok Women's Classic Leather Sneaker, Black, 6.5 M US, Reebok Womens Zprint 3D Running shoes 5 UK,shoes DIADORA HERITAGE Woman BIANCO green Fabric,Leather inserts 156988-C0896D,Saucony Women's Guide ISO Running shoes, Fog Purple, Size 11,
SKECHERS GOGA MAT Women’s shoes, Oatmeal Suede Size 6 ....S35,black Stiefel auf dem Pfosten zerknittert Arka 7311 black, Easy access to information on all your services, pricing, and any specials you may be currently running.
Salvatore Ferragamo LALIQUE Pumps Leather Dark Brown Ribbon Notation 5 1 2 B R, Sebago Docksides Womens Slip On shoes,REEBOK ZIG PULSE Running WOMENS White Steel BS9114 NEW,REEBOK SCARPA CLASSIC GLIDE - BLK - 7 1 2 (4059814204674),.
SAUCONY sneakers woman JAZZ ORIGINAL VINTAGE S1044-262 pink-white, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Rialto Frauen Pumps rund Fashion Stiefel black Groesse 7 US 38 EU,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
UK Shoe Size (Women's): Other
Inner sole: Fabric Brand:

BORBONESE

Upper material: Natural leather,PU Main Colour: BIANCO
Code: 6DP908499-S14 Sole: Rubber

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Saucony Original Jazz Sneakers men in Camoscio e Tessuto, black e Bianco,

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Salomon Techamphibian Brand New W 8.5,Saucony Women's ProGrid Integrity ST 2 Sneaker, Stone, 5.5 D US,Reebok Print Run Prime Ultraknit Running shoes Coal Black-purple-Guava BS8592,Reebok Women's Osr Sweet Road SE Track shoes Size 10 Meteor Grey MSRP 110,Saucony Sy Jazz Original Vintage Navy,shoes SUPERGA women Sneakers black Tessuto S000010-F67S,

shoes PHILIPPE MODEL Woman BIANCO Natural leather CLLDV021,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

Salomon L39349700 Womens Sonic Aero W Trail Runner- Choose SZ color.,REEBOK ULTRA SL WOMENS BD3364 Black NEW,Rocket Dog JUMPIN - GOGO Ladies Womens Rubber Sole Lace Up Trainers Red Multi,Sam Edelman Stiletto Black Suede Knee High Boots Size 6.5,Sam Edelman Women's Paris Tassel Mule Black Multicolord Fabric Loafers,SHOES WOMAN PUMA BASKET HEART LEATHER WNS 367817.02,.
 
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Reebok V72090 Womens Run Supreme 2.0 Mt running shoes- Choose SZ color.,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Sexy Womens High Heels Side Zipper Knee High Boots Nightclub Stilettos shoes sz,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Rieker Baltimore-Ambor-Poncho shoes Anti-stress Ankle Boots Ankle Boots Z6743-45,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Roamers M675 Unisexe 2 Œillet Classique Cuir Vieilli Bottes Désert brown Distr,

Salvatore Ferragamo Gancini Women''s Loafer Pumps Leather Black gold Hardware,Reebok Guresu 1.0 (Sand Stone White Whisper) Women's shoes Size 10,Rocket Dog SISTAHDV Womens Sistah Dove Pu Ankle Bootie- Choose SZ color.,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

Saucony Nomad TR Women's 6.5 - Pink, Saucony Originals Women's DXN Trainer CL Knit Sneaker, Black 15 M US New,shoes women FILA DISRUPTOR CLAY LOW 1010535.EDU,
Skechers 22774W Sport Womens Gratis Simply Serene Wide Fashion Sneaker,Current specials and promotions
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Rockport Truststride Womens Fashion Sneakers Taupe Iron Leather 11 US 9 UK, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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