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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Rieker Women's 77424 Ankle Boots Red (Wine Wood Mogano 36) 6 UK,Rockport Cobb Hill Collection Women's Cobb Hill Abbott Hi Vamp Sling Tan Leather,Saucony Originals Women's Bullet Original Sneaker Grey Tan Sneakers,Serena D'Italia LADIES ITALIAN HIGH FASHION BOOTS-Size 40 =9.5 US Some Shelfwear,shoes 2 STAR Woman Sneakers Trendy black Natural leather 2SD2021S,SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ O TRIPLE PINK F57,

With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Shimano R171-SPD-SL Road-Cycling shoes White UK 7 EU 41 EM10 66 SALEx,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
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Reebok Women's Flexagon shoes Training Size 8 Wine berry pink chalk 80,Skechers Go Walk 3 Fitknit, Zapatillas moda women, Twitter
SAUCONY - JAZZ ORIGINAL RAINBOW W (Black green), Pinterest

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shoes Converse Turquoise Motel Pool M ( Cod. Sku166) Tg.39 - 6 UK Women,Saucony Women's ProGrid Integrity ST2 Walking shoes - Choose SZ color,Rockport Womens Danii Stone Suede Chelsea Boots Size 11,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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shoes GUESS Woman blue FLJLE3FAB12-blue,

Sam Edelman Brown Suede Leather Floral Embroider Side Zip Tall Boots Womens 8.5,Rieker Z7980, Women’s Ankle Boots Brown (Cayenne Kastanie Wood 24) 6.5 UK,Report Women's LOLLA Flat Sandal,REEBOK REEBOK CLASSIC MONARCH ULTRA LITE WOMEN SHOES blueE 6-59417 SIZE 7.5 NEW,
shoes ENJOY Woman PLATINO 5511104-2606PLA,

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SHYANNE Women’s Western Boots Cowboy SOLID Brown Size 7.5 LOW LEATHER gold STUD,Remonte Women's Malea 06 Mary Jane Muskat Mare Royal Muskat Leather Mary Janes,Skechers GO WALK 4 - EXCEED Ladies Womens 4 Eyelet Lace Up Walking Trainers Navy,shoes ASICS women Running women black PU,Tessuto T777N-9099,Rocket Dog Women's Tour Eagle Pu Ankle Bootie - Choose SZ color,Ryka Women's Namaste Sneaker, Truffle Ecru, 8 M US,

Roxy Women's Devon Embossed Fashion Boot, Charcoal, Size 6.0 US 4 UK,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Salomon Sense Marin orange White Purple Women Trail Running shoes L39248500,Remonte D5800-93 Ladies White Multi Lace Up Trainers, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Skechers Estrella Zapatillas de women Ez Flex 3.0 Deporte Elástico, The ability to book an appointment easily and seamlessly straight from your website.
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SeaVees Women's 06 64 Legend Sneaker Standard Fashion, True Navy, Size 5.5, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Riverberry Women's Emma Smooth Knee-High Casual Riding Boots,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition


Taglia: 40 Marca: Freddy
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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes PATRIZIA PEPE Woman green Glitter,Natural leather 2V7977-AN84-G361,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Saucony Women's Trinity Running shoes Mint Grey 6.5 B(M) US New,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.


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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Salomon Womens Sonic Aero W bluee Running shoes Size 6.5 (181905), Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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