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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Reebok Womens Workout Lo Fvs Low Top Lace Up Fashion Sneakers,SALE NIKE WMNS FLYNIT ONE+ 554888 606 BRAND NEW IN BOX SHOES,Salvatore Ferragamo Pumps Black Leather 5 1 2 Women''s,Skechers Gowalk 3 Women’s Walking shoes bluee (Turq) 5 UK .,.
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Reebok Princess Womens Pink White Suede Trainers - 8 UK,Reebok Phase 1 Pro cn4990,Salewa Women’s WS Firetail 3 Outdoor shoes Size 6 NEW,SCHOENEN VROUW NIKE MAYFLY WOVEN 833802,
shoes VOILE whiteHE Woman Sneakers Trendy black Fabric,Natural leather 9101-20131,Skechers Flat Knit Memory Foam Sneakers Jump Black 7M NEW A279021,SANO by Mephisto Escape Women's Sport Lace-Up Black Patent Trim Sneakers 11,Saucony Women's Guide ISO Running shoes, Viz Red Black, 9.5 B US,shoes EASY PEASY Woman Sneakers Trendy SUPER-VI-35,
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Saucony Women's Triumph ISO 4 Running shoes Navy Mint 8,SKECHERS AIR INFINITY SNEAKERS SAND-WHITE 12111-TPE,shoes CONVERSE Woman ARANCIONE Fabric 155736C,Skechers 720 Street Womens Onix Fashion Sneaker- Choose SZ color.,Size 7 Ted Baker green Suede Heeled Sailly Ankle Boots Bow Pointed,Sam Edelman Womens Petty Taupe Suede Booties shoes 10 Medium (B,M) BHFO 8252,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Reebok Women's Flexagon shoes Training Size 8 Wine berry pink chalk 80,Skechers Go Walk 3 Fitknit, Zapatillas moda women, Twitter
SAUCONY - JAZZ ORIGINAL RAINBOW W (Black green), Pinterest
shoes REBECCA VAN DIK Woman BIANCO Natural leather 100-PBI,shoes Disruptor Low Wmn Fila Black Women,shoes DIADORA HERITAGE Woman BIANCO ARANCIO Fabric,Faux-leather 156988-C0640B,
shoes Converse Turquoise Motel Pool M ( Cod. Sku166) Tg.39 - 6 UK Women,Saucony Women's ProGrid Integrity ST2 Walking shoes - Choose SZ color,Rockport Womens Danii Stone Suede Chelsea Boots Size 11,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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shoes GUESS Woman blue FLJLE3FAB12-blue,
Sam Edelman Brown Suede Leather Floral Embroider Side Zip Tall Boots Womens 8.5,Rieker Z7980, Women’s Ankle Boots Brown (Cayenne Kastanie Wood 24) 6.5 UK,Report Women's LOLLA Flat Sandal,REEBOK REEBOK CLASSIC MONARCH ULTRA LITE WOMEN SHOES blueE 6-59417 SIZE 7.5 NEW,
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shoes ENJOY Woman PLATINO 5511104-2606PLA,
Salomon Bondcliff Ladies Trail Running Trainers UK 6 US 7.5 EUR 39.1 3 REF 4117,REGARD Bottes Genoux Pointues Cuir Fripé brown Nuancé T 37.5 BE,shoes Go Walk 4-Pursuit Skechers women,shoes NEW BALANCE women Sneakers blue Scamosciato,Tessuto WRT300MR,Shellys London ELY Glitter Sock Boot, gold And Beige Women's Sz EUR38 US7.5M,Reebok x Face Stockholm LX 8500 V72569 Women Size US 5.5 NEW 100% Authentic,
SHYANNE Women’s Western Boots Cowboy SOLID Brown Size 7.5 LOW LEATHER gold STUD,Remonte Women's Malea 06 Mary Jane Muskat Mare Royal Muskat Leather Mary Janes,Skechers GO WALK 4 - EXCEED Ladies Womens 4 Eyelet Lace Up Walking Trainers Navy,shoes ASICS women Running women black PU,Tessuto T777N-9099,Rocket Dog Women's Tour Eagle Pu Ankle Bootie - Choose SZ color,Ryka Women's Namaste Sneaker, Truffle Ecru, 8 M US,
Roxy Women's Devon Embossed Fashion Boot, Charcoal, Size 6.0 US 4 UK,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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Salomon Sense Marin orange White Purple Women Trail Running shoes L39248500,Remonte D5800-93 Ladies White Multi Lace Up Trainers, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Skechers Estrella Zapatillas de women Ez Flex 3.0 Deporte Elástico, The ability to book an appointment easily and seamlessly straight from your website.
Seastar Black Sport shoes With Sequins, Salomon Variation Womens XA Baldwin- Choose SZ color.,shoes GUESS women SNEAKER JARID IN PELLE WHITE FL5JA2LEA12,shoes STARTER Woman Sneakers BIANCO PU STAPLA-11BG,Reebok Women's CROSSFIT Grace TR Sneaker - Choose SZ color,.
SeaVees Women's 06 64 Legend Sneaker Standard Fashion, True Navy, Size 5.5, Links to your social media pages to build your online following.
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Saucony Powergrid Linchpin Grey Coral Women's Running shoes Size 10(M) US,redtweiler-Dog shoes For Women-Free Shipping,shoes VANS women Sneakers grey Tessuto VVO1IOD,Rieker Women's Boots 96759 Ankle Boots, Winter Boots Brown RV NEW,Skechers Go Run Ultra R 2 II Black Grey Women Running shoes Sneakers 15050-BBK,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Riverberry Women's Emma Smooth Knee-High Casual Riding Boots,, clients have the ability to book an appointment straight from...
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Running 880V8 PINK 10 M US Womens shoes,SHOES WOMAN DIADORA GAME WIDE L 501.173087 WHITE,
Rieker Women's L3673 Ankle Boots Red (Vino Mandel Kastanie 36) 5 UK,
Saucony Freedom ISO Womens Running shoes - Pink,Reebok One Spd Breese Tr Cross Training Women's shoes Size 8.5,shoes VESPA Woman Sneakers Trendy red Fabric,Suede V00006-612-50D,Saucony Ride 9 Running shoes - Women's Navy bluee Pink Size US 7 EU 38 Used,
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Some smart local businesses for salons to partner up with are...
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Sbicca Women's APPLEWOOD Ankle Boot, Dark Brown, 7.5 M US, Make-up Artists
Saucony Hurricane Iso 4 Women's Running shoes. Size 6.5-10.5. Multiple colors,Skechers Czarne Sweet Spot 11729 Bkhp,shoes BUGATTI Woman Sneakers Trendy silver PU BUG422-40702.ME.01,
Shires Rockfish Wellies, Strawberry Gloss Tall Boots, Womens Waterproof Size 7, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Saucony Women's Breakthru 2 Running shoes,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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Reebok HEXAFFECT RUN-W Womens Hexaffect Running shoes- Choose SZ color.,
Sanuk Women's Yoga Sling 2 Spectrum Thong Sandal Indigo Bunting Textile Thong,Saucony Women's Peregrine 5 Trail Running shoes,ROYAL ELASTICS LADECH LOW SUEDE WOMEN SHOES PINK ELEPHANT 9325025 SIZE 11 NEW,Saucony Womens Liteform Feel Grey Running shoes Size 8.5 (213621),shoes FORNARINA women Tronchetti black Tessuto ERA2-black,Reebok Zquick Lite BD2104 black halfshoes,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Ryka Women's Knock Out Running shoes, Grey bluee, 9 M US, Report Women's Deryn Ankle Bootie,Salomon Women's TRAILSTER GTX, Trail Running Footwear, Waterproof,shoes Burst 2.0-Sunny Side Skechers bluee Women 12659-NVPK,
Roper Tied Womens Riding Boot- Choose SZ color.,Serafini Luxury Sneakers Trainers Size 41 Lace up shoes Animal New Previously,RIVER ISLAND KHAKI STUDDED SIDE BUCKLE ANKLE BOOTS,Saucony Ride 8 Women's Running shoes Coral bluee Sea Size 7.5 Used,Simple SMPL WMNS NW ORGNL C WMNS Clog color Gaucho,Rockport Women's Cobb Hill Petra Mary Jane Brown Leather Flats,
SCARPA SKECHERS HALPERT - 52606,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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shoes PATRIZIA PEPE Woman green Glitter,Natural leather 2V7977-AN84-G361,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Rieker Nikita Womens Fashion Sneakers bluee Multi 6.5 US 4.5 UK NHEa,
Reebok Women's Princess Sneaker White Gum 11 M US New,shoes SKECHERS SPORT women Sneakers black PU 12363-BBK,Reebok black Cl Lthr Shimmer BS9856,Salomon X-Mission 3 Women's Teal bluee Green Purple Trail Runner 7M,Rockport Mid-Calf Dark Brown Leather Boots, Women’s Sz 6.5,SheSole Women's Western Cowboy Cowgirl Boot, Brown, 8 BM US,.
SCHUTZ Women's Morley Dress Sandal - Choose SZ color,shoes Puma women SCONTATE Basket Heart Glitter - black silver- 364078,shoes ATLANTIC STARS women Sneakers Trendy BIANCO Scamosciato,Tessuto VEGABGF6,shoes BROOKS women Running women blue Tessuto 1202521B-025,.
The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Saucony Women's Trinity Running shoes Mint Grey 6.5 B(M) US New,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
SKECHERS CHAUSSURE BOBS SPORT SQUAD FALL FESTIVAL - GRY grey - 40 (192283404368),
REEBOK S.CARTER II COLLECTION CASUAL WOMEN SHOES WHITE 10-116929 SIZE 8.5 NEW,SAUCONY sneaker shoes woman JAZZ ORIGINAL S1044-344 mint bluee,Sandali women Tacco Plateau 7 black Pleaser GRIP-105,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Reebok Trainfusion 5.0 Training Women's shoes Size 6, Reebok, BD4137, Women, Cloudride LS DMX, Black Stonewash White,Reebok Women's Cardio Motion Black Black Dance shoes CN0734 NEW,
Saucony Triumph ISO 5 Women 9.5,Current specials and promotions
shoes VANS Woman black FIORI Fabric VVO1FO6,shoes Lotto MEGALIGHT SOLAR TORCH W T4043 Woman Running sport Mode fitness Gym,,Saucony Ride 10 Women's Running shoes Navy Denim Coper 6.5,shoes EASY PEASY Woman Sneakers Trendy SUPER-III-7,
SANTONI FOOTWEAR WOMAN SNEAKERS LEATHER+FUR BROWN - 7113,Skechers 14958 BBK You Rise Black Women's Casual shoes,shoes PHILIPPE MODEL women Sneakers Trendy BRONZO red TRLDGM23,shoes FILA Woman SNEAKERS GREY Suede 1010436-6QW,shoes REPLAY Woman NAVY RV730011T-NA,
shoes DIADORA HERITAGE women SNEAKERS TRENDY BIANCO Pelle naturale 172575-C035,SAUCONY ORIGINALS SCARPA JAZZ - GREYPINK - 8 --40 (883799359920),Sam Edelman Women's Sadee Ankle Boot,
shoes VANS Woman Sneakers Trendy blue Fabric,Suede VA38G1Q9W,Reebok Work Women's Trainex RB750 Black,Roper Women's Mae Fashion Boot - Choose SZ color,Skechers Flex Appeal Estates Womens pink Pink Trainer UK 8 EU41,.
shoes Skechers Flex Appeal 2.0 Insight Sneakers 12765 wbk Womens White Black,
Salomon Womens Sonic Aero W bluee Running shoes Size 6.5 (181905), Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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shoes SKECHERS SPORT Woman silver Fabric 12764-GYSL-D,Follow on Twitter Follow on Linkedin More Content by Denise Prichard