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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Running shoes Asics Patriot 8 W T669N-2001,Skechers Beige Relaxed Fit Dreamchaser Skylark Trainers shoes,Skechers Graceful 2.0 Magnificent Journey Walking shoes, 7 B US Wide fit, (Bl...,shoes SKECHERS SPORT Woman Sneakers black Fabric 12899-BBK-D,


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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Reebok Z Dual Ride Women's Gravel Pink Yellow White Mesh Running shoes,Saucony Womens Excursion Tr12 Aqua Black Running shoes Size 10.5 (185626),SALE NEW BALANCE 574 PURPLE GREEN WMNS WL574OPP BRAND NEW IN BOX SHOES,Seastar black shoes con zeppa in camoscio,Rockport Womens Derby Trainer Walking Sneakers bluee Size 8 M US,Saucony Jazz SK161005 silver Baskets Femme Enfants Chaussure Casual Sportive,.

Saucony Goretex Trainers. Ladies. 38 Uk5 Bright & Great Outdoors. Worn Once,

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Riding Boot Distressed Leather Pikolinos Knee High Stiched Seams 36 Square Toe,Saucony Women's Kinvara 8 Running shoes, Berry White, 6.5 B US,Size 11.5 NIKE Women AIR MAX 1 PREMIUM 454746 006 Silver Yellow Beige-grey White,Rieker Women’s 589p4 Trainers Black (Black-iron black 00) 7.5 UK,shoes blueER Woman BIANCO 8SOLYMPIA02-LEA-BIA,

Sbicca Women's Percussion Ankle Bootie - Choose SZ color,Saucony Freedom ISO Women's Running (Size 7) Grey White S10355-20,Saucony Freedom Iso Womens Size 5.5 S-10355-18 NYC Marathon shoes,

Rieker Lugano shoes women Anti-stress Pantofola Chelsea Stivali Stivali 77584,Skechers Go Walk 4 Ladies Trainers UK 4 US 7 EUR 37 CM 24 REF 2127,Scarpa volley Asics Gel Volley Elite 2 Mid women B350N 0125 fine serie,Sarto by Franco Sarto Women's Tal Slide Multi Fabric Slides,Sebago Drysides Ankle Boots Black Leather Womens Size 6.5M,Salomon Women's Xa Lite GTX Trail Running shoes,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Saucony Womens Cohesion TR8 Trail Running shoes- Pick SZ color., Instagram
SAUCONY ORIGINALS CHAUSSURE JAZZ OR' - purple - 7 38 (884547853691), Facebook
Ryn Women XRun White Athletic shoes US Size 6.5 (Kor 235, Euro 37.0, UK 5.0),Reebok ZPrint Her MTM Woven White pink gold BS5412 Women's Running shoes NEW, Twitter
Reebok Ultraknit Print Elite Running Performance Sneakers shoes Women's 6 NEW, Pinterest

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shoes ADIDAS originals SNEAKERS men women GAZELLE STAN SMITH ZX FLUX SUPERSTAR,Skechers Elite Synergy Ladies Trainers UK 3.5 US 6.5 EUR 38.5 REF 5748,Sergio Rossi Women’s Patent Leather High Heels Boots Black Colour, Size 7.5,


At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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shoes CRIME Bambini Sneakers Trendy grey black Paillettes,Pelle naturale,Scam,

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Reebok Men's Bd2099 Trail Running shoes 7 UK,SJP by Sarah Jessica Parker Frauen Fashion Sneaker mehrfarbig Groesse 9 US 40 E,shoes PRADA LUSSO 3E4126 black NUOVE 37 37,5,
Skechers Alba Wild Walkers Ladies Trainers UK 7 US 10 EUR 40 REF 1785,

Ryka Rtc Walking Outdoor Wide Women's shoes Size 10 Navy bluee Black,SALEWA Trainer Pelle Women's Hiking shoes 6 bluee Lace Up,Ros Hommerson Women's Tempt Slingback Black Micro Touch Comfort shoes,shoes blueER Woman black 7FTACOMA01-PAT-BLKS,S.Oliver Women's 5-5-23636-22 946 Low-Top Sneakers gold (Lt gold 946) 5.5 UK,Roma Boots Women's Emma Classic Rain, Red, Size 7.0,

ROSHE ONE LX WOMAN SIZE 7.0 METALLIC SILVER NEW RARE COMFORTABLE STYLISH,Salomon Womens Wings Pro 2 trail hiking shoes bluee size 7.5,Skechers D' Lites - Neuf École Baskets 13085 women Mousse à Mémoire de Forme,shoes PRADA LUSSO 3S6104 black NUOVE 40 40,5 UK 7,Ros Hommerson Women's Wynona Strappy Wedge Sandal Navy Leather Wedge Sandals,shoes HOGAN women Sneakers Trendy silver Pelle naturale HXW3650J971J73B205,

Roxy Women's Set Session Athletic Walking shoes Navy 8.5 M US,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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Saucony Guide 10 Womens Running shoes - Purple,Sarto by Franco Sarto Women's Leo Platform Sandal, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Rusty Brown Suede Frye Bella Lo Flwr Pull Boots 6.5, The ability to book an appointment easily and seamlessly straight from your website.
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Reebok Women's CrossFit Combine Sneakers Size 5 to 10 us AR3205, Links to your social media pages to build your online following.

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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the shoes SKECHERS SPORT Woman Sneakers black Fabric 12719-BKHP,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marke: Salomon
Verschluss: Schnürsenkel (quick lace) Stil: Laufschuhe
Futter: Textil Farbe: blau / weiß
Sohle: Gummi Obermaterial: Synthetik

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Some smart local businesses for salons to partner up with are...
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Sam Edelman Women's Felicia Ballet Flat Soft Silver Leather, Jewelry Shops
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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REEBOK WOMEN'S LOW CLASSIC PRINCESS Black CN2211 SIZE 8.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.


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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Ruthie Davis Women's Joggie Lace Up Retro Sneakers (36 EU 6 US) Reg 598,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Sam Edelman Womens Reesa Pointed Toe Ankle Boots Brown Size 8.5,shoes STAU Woman silver Fabric,Natural leather,Python M375S,Reebok One Cushion Running shoes 7,

Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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shoes PRADA LUSSO 3E5939 black BIANCO NUOVE 41 41,5 UK 8, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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