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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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shoes NEW BALANCE Man Sneakers green Natural leather WL574NBL,
SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW SHADOW ORIGINAL GREEN C28,Saucony Women's Guide ISO Running shoes, White bluee, 9.5 B US,Saucony Shadow Sk260986 blue Baskets Femme Enfants Chaussure Casual Sportive,shoes da corsa Asics GT 1000 6 GS W C740N-9506,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Make sure you utilize all the big social media platforms such as:
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Salomon Sense Ride Running shoes - Men's, Facebook
shoes NEW BALANCE women Sneakers BIANCO WL574EW,REEBOK SCARPA SPEED TR FLEXWEAVE - FUX - 9 1 2 (4060513683196), Twitter
Saucony Women's Triumph ISO 4 Running Sneaker Fog Grey Purple Sneakers 10 Wide, Pinterest
Skechers Empire Game On 12414 Black White US Size 8.5 FREE SHIPPING BRAND NEW,Skecher Street Womens Moda - Clean Street White (White Grey) 8 UK,SHOES WOMAN NEW BALANCE 247 LIFESTYLE WRL247NT,
Sancho Womens shoes Size-38 uk-5 Tan Leather mid calf cowboy western boots Used,Salomon Women's Sence Pro W Running shoes US 7 398502,Reebok Insta Pump Fury Stone Grey size UK 4 EU 37,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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Skechers 23340 Sport Womens Microburst Darling Dash Sneaker- Choose SZ color.,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
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shoes women Sneakers REBECCA MINKOFF Michell Swarovski Nappa White High Bianche, The ability to book an appointment easily and seamlessly straight from your website.
Skechers BREATHE EASY Ladies Womens Suede Wide Fit Casual Trainers Black Silver, Reebok Women's Jet Dashride 6.0 Sneaker, Black Coal Ash Grey White, Size 5.5,Rockport Womens Total Motion Cherene Boot, Black Leather, 7.5 W (C),Sexy Lady's Stilettos Womens Wedding Floral Pump High Heels Party Spring,Saucony Women’s Ride 8 Pink bluee Running shoes Trainers Size 8 Medium Used.,.
Remonte Women's R1470 Hi-Top Trainers Grey (grey Cigar 42) 10.5 UK, Links to your social media pages to build your online following.
shoes PRADA LUSSO 3E4900 black NUOVE 41 41,5 UK 8,
Saucony Women's Koa ST Running shoes, Citron Purple, 8.5 B US,Reebok Solestead BD5744 black halfshoes,SAUCONY Women's Jazz Low Pro Fashion Sneakers shoes,Reebok Rapide Mu Baskets white pink green,Sacai shoes 199529 YellowｘMulticolor 25.0ｃｍ,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Salomon Women's Rx Break 4.0 W Recovery Slippers Cashmere bluee White blueebird,, clients have the ability to book an appointment straight from...
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Some smart local businesses for salons to partner up with are...
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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shoes Superstar W adidas White Women,
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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Reebok Women CN2407 Astro Ride Flex Training shoes black white silver Sneakers,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Rieker 53768, Sneakers Bass Woman,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Skechers Go Flex - Momentum Athletic Women's shoes Size 6, SAM EDELMAN Size 6 LOREN Natural Brown Leather Tall Boots,SHELLY'S RANGERS LEATHER STEEL TOE ANKLE BOOTS SIZE uk 3,5,
shoes DIADORA HERITAGE women SNEAKERS TRENDY green Scamosciato,Tessuto 160445-,Current specials and promotions
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shoes MARCO TOZZI women Tronchetti Bassi brown PU 25040-372,shoes Reebok Princess Ripple Beige Women,shoes VANS women Sneakers black Tessuto VQFKBKA,Skechers Flex Appeal 2.0 Step Forward Trainers Womens Memory Foam Fashion shoes,Sexy 4.5 White Black Victorian Button Calf Can Can Witch Boots Goth 6-12,
Ryka Devo Plus 2 Womens Athletic shoes Black Pink 8.5 US 6.5 UK iWq,SAUCONY JAZZ ORIGINAL WOMEN'S SIZE 7 RUNNING SNEAKERS MODEL S2108-627 New in Box,SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ O GREEN C08,
Sam Edelman Women's Kinzey 2 Ankle Boot,Sexy Women Round Toe Suede Warm Fur Lining Wedge Heels Ankle boots Winter shoes,Saucony Women's Shay XC4 Spike-W - Choose SZ color,Skechers D'Lites Cool Change Womens Sneakers,.
Santoni Open Vamp Lace Up Black Leather Oxfords, Size 39, 690 Retail,
SCHOENEN MAN NEW BALANCE RUNNING MENS M880MB8, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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Skechers Flex Appeal 2.0 Last Word Womens Sneakers,Follow on Twitter Follow on Linkedin More Content by Denise Prichard