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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
Reebok Zig Evolution Running Women's shoes Size 5.5,shoes CONVERSE men BIANCO Tessuto 160940C,Rocket Dog Womens JAZZINSJ JAZZIN shoes- Choose SZ color.,Ros Hommerson Women's Tiana Black Micredouch Pumps,shoes EMIDI' women Tronchetti black PU,Tessuto 59805CUB-NE,.
Roper Womens Horseshoe Brown Sz 6 Crazy Horse Leather Kiltie Ankle Riding Boots,Saucony Jazz Originals pelle scamosciata color black bianco con inserti nylon,shoes MIZUNO women Running women AZZURRO red PU,Tessuto J1GK157103,Report Women's Maaka Ballet Flat - Choose SZ color,.
Saucony Women's Grid ProCyon 4 Running shoes White Navy Size 6 - NIB,shoes da women Sneaker Icon Glitter Bianco silver Dsquared2 SS 2019,SCHUHE CONVERSE DENIM JEANS HOCH ALL STAR CHUCK TAYLOR TURNSCHUHE MANN FRAU,Sam Edelman Maddox Women's Zip Ankle Boots - Size 6 - ZK-719,Remonte Women's R1401 Low-Top Sneakers 6.5 UK,Reebok Princess Ripple Womens Beige Suede Trainers - 7 UK,.
Saucony Women's Ride 9 Running shoes, Grey Charcoal Combo, 6 B US,
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Reebok Women's Royal Complete Walking shoes,shoes DIADORA HERITAGE women SNEAKERS TRENDY brown Pelle naturale,Tessuto 15,shoes CONVERSE women Sneakers BIANCO 561680C,
SCARPA women RUNNING FITNESS NIKE CK RACER art. 916792-001,Skechers Go Walk Joy Nirvana 1808 de Marque Baskets women shoes Légères,shoes VESPA Woman BIANCO Fabric V00006-612-1156,SAUCONY ORIGINALS SHADOW ORIGINAL W SCHUHE FREIZEIT FRAU 1108 675,SALVATORE FERRAGAMO GIOLLY Navy Crystal Trainers shoes 8M EU 38-38,5 UK 5-5,5,Rieker Immersioni Donne Pantofola Anti-stress shoes da Ginnastica Basse L0559,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
Rocket Dog Sasha Heeled Ankle Boot Ladies Fashion Heels shoes Womens,Skechers GOwalk 4 Kindle - Black Pink Mesh Slip-On Walking Sneaker,SixtySeven Boots Anthropologie Black Size 38 7 Booties Thick sole trend casual,shoes VANS women Sneakers PANNA Tessuto EE3WHT,shoes SUPERGA women Sneakers blue Tessuto S00BVJ0-933,SALVATORE FERRAGAMO women's designer BLACK leather shoes Sz 10.5A,Reebok Women's Speedlux 3.0 Sneaker,shoes SAUCONY Womens Grid Shadow Genesis 2 orange Purple sz 11 NEW,shoes PHILIPPE MODEL women Sneakers Trendy silver BIANCO Pelle naturale CLLDH,
Salomon Women's Wings Pro 2 Running Trail shoes 7.5 US,Sam Edelman Women's Lelani Sneaker,Robert Clergerie Women's 'Teba' Low Top Sneaker Woven Beige Black,Rocco P. For Barneys New York Womens Booties Size 37 7 Black Suede Lace Up,
Make sure you utilize all the big social media platforms such as:
shoes Women Boots 2018 Hot Autumn Winter New Female Boots Buckle Side Zipper, Instagram
Skechers 12615, Zapatillas De women, Facebook
shoes FRAU Woman SABBIA Fabric,Suede 42G3SA,Rieker Women's 70829 Ankle Boots Beige (Kiesel Mogano 64) 8 UK, Twitter
Scholl Womens EU Size 37 Brown Leather Calf-High Boots, Pinterest
Rockport Ariell Lace to Toe, Baskets Femme,shoes IGI&CO Woman blue Leather inserts 5785100S,Ros Hommerson Women's Nelly Pewter Leather Comfort shoes,
Skechers GO FLEX WALK 14010 Ladies Womens Slip On Cushion Memory Foam Trainers,Report Women's Maple Wedge Sandal - Choose SZ color,Saucony Frauen Freedom ISO Low & Mid Tops Schnuersenkel Laufschuhe grey Groesse,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
Salming Women's Miles Ankle-High Fabric Running shoes,shoes NIKE women SNEAKERS black Pelle naturale AA0287-017,
Retro Womens Boho Tall High Heel Fringe Tassel Faux Suede Mid-Calf Boot shoes,
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Sheplers SCL 7010 Womens Size 8.5 Boot,
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Salomon Women's Ellipse Aero Fast Hiking shoes Contagrip Size 8.5 US EU 40.5,shoes STAU women Sneakers Trendy BIANCO Pelle naturale TRIS964,REEBOK LADIES UK 5 1 2 EU 38.5 WHITE PINK LEATHER CLASSIC CLUB C 85 TRAINERS,RYKA Women's Carrara Running shoes,shoes U.S. POLO Woman grey FOLK3SUE-GR,shoes Dsquared2 multi print veal print HAWAII TRAINERS multicolour n ° 39,
Rialto Womens Crystal Closed Toe Mid-Calf Fashion Boots,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
shoes women STIVALI PELLE NAPPA black DEI COLLI, Roxy Women’s Alps Slouch Boots Grey (Charcoal Chr) 4 UK,Skechers 22827 BKW Fascination Ladies Memory Foam Slip On shoes (GO),Saucony Guide 9 - Women's Size 5.5,
SEVEN DIALS 'Devi' Women's Oxford, Black - 8.5 M,SAUCONY shoes SNEAKERS women CAMOSCIO NUOVE JAZZ O green 409, Easy access to information on all your services, pricing, and any specials you may be currently running.
SCHOLL VALE ROYAL blue FANTASIA FLOREALE SANDALI women 35 36 37 38 39 40 41 ZEPPA, Saucony S10451-4 Grid Excursion TR12 Grey Teal bluee Womens Trail Running shoes,Rhodesian Ridgeback-Dog Running shoes For Women-Free Shipping,shoes PASSEGGIO ASICS MODA women KAELI MT ST ALTE 37,5,.
Saucony Grid Excursion TR11 GTX Men Size 11.5, The ability to book an appointment easily and seamlessly straight from your website.
Sam Edelman Women's Avril Fashion Boot, Shuperb B40001 Ladies Womens Faux Leather Buckle Soft Knee High Tall Boots Brown,Sam Edelman Penny Leather Riding Boots, Women's Size 7.5 M, WHISKY COLOR,Skechers Arya-Different Edge Black Women Casual Slip On Skimmers shoes 23752-BBK,shoes REBECCA VAN DIK Woman SABBIA gold Faux-leather 9141NABUK,.
SHOES SAUCONY JAZZ ORIGINAL S60425-1 limited edition SNEAKERS TAN gold gold 2019, Links to your social media pages to build your online following.
Seduce 2013 By Pleaser shoes,
shoes black GIARDINI Woman Sneakers Trendy blueE A806572D-200,Salvatore Ferragamo Boutique Black Leather Ankle Boots Zipper Women's Size 7 B,Running shoes adidas Duramo 8 W CP8754,shoes men EDUARDO SPADA N 43 Cod H9 SABBIA Vintage Derby shoes Lusso,Salomon Womens X-Mission 3 W Trail Running shoes- Pick SZ color.,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
REEBOK WOMAN SNEAKER SHOES CASUAL FREE TIME CODE FURYLITE SR V62742 - V62744,Saucony Women's Size 5 Hurricane ISO Running shoes S10259-1, Gry blue Grn,Rocket Dog Womens Sam Coast Fabric Ankle Bootie- Select SZ color.,Silver Street Womens Paisley Low Heeled Suede Chelsea Dealer Pull On Ankle Boots,.
Skechers GO STEP Ladies Womens Memory Foam Sports Comfort Trainers Navy Coral,shoes FRAU Woman Sneakers Trendy BIANCO Natural leather 55M1-S,Scott Trail Rocket 2.0 Running shoes Size 7 bluee Green Women's Specific Fit NEW,Sam Edelman Women's Patti Ankle Strap Sandal Black Kid Leather,Salomon X Ultra 3 Mid GTX Women's Boot - Shadow Grey Beach,.
With the Saucony Women's Triumph Iso 3 Running shoes, Grey Purple, 7 B(M) US,, clients have the ability to book an appointment straight from...
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
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shoes 06 women Tronchetti black 06TR0240.NE.01,Salomon Sense Ride blueebird Deep Lagoon Navy Blazer Womens Trail Running,
Salomon Women's X Ultra Prime W,
Rieker Ladies Trouser shoes 53851,Salvatore Ferragamo Women's Black Suede Satin Fashion Sneakers sz US 10,SAS Women's Tour Mesh Comfort Walking Sneakers, Silver, Size 11.0 h6rj US 9 UK,SAUCONY OMNI 14 Purple Silver Pink POWER GRID Sauc Fit Running shoes Women Sz 10,
Ros Hommerson Women's Regina Loafer gold Snake Print Business shoes,Skechers 22143 Sport Womens Barbed Wire Sneaker- Choose SZ color.,Rieker Peinture Souple shoes women Anti-stress Loisir de Sport Basses,
shoes MEZZETINTE Woman BIANCO RAME 1717CAT-VITBR,
shoes GIANCARLO PAOLI Woman black Fabric,Natural leather GOMV32T,
Reebok Womens Runner MT Running shoes 7.5 C D US,shoes Microburst-Made-You-Look Skechers Black Women 23325-BKSL,Saucony Women's Freedom ISO Running shoes, Black, 8.5 B(M) US,Rihanna Fenty Puma Platform Black Suede Sneakers 39 Or 8.5 Baby bluee Sole,Sexy D-Ring Full Lace Up Platform Stiletto Knee High Boots shoes Adult Women,Sam & Libby Graphite Grey Kyra Patent Leather Ankle Boots Size 7.5,.
Some smart local businesses for salons to partner up with are...
shoes J.P.Q. women Tronchetti black Pelle rivestita 9930.NE,SALVATORE FERRAGAMO Zip Knee BOOTS Ladies 7 B Brown Leather Heels shoes Vintage,
Sam Edelman Calexa Black Stretch Satin Sock Boots Size 9.5 170,REEBOK PUMP PLUS VORTEX LOW SNEAKERS WOMEN SHOES PURPLE CHERRY BD4875 SIZE 9 NEW,SAUCONY 60424 SHADOW VINTAGE plouf-11 Sneakers Femme Printemps Été,
Saucony Womens Kinvara orange Running shoes Size 9 (197349), Skechers FLEX APPEAL 2.0 Ladies Womens Lace Up Comfy Sports Trainers Navy Pink,
shoes women SNEAKER RUNNING LIU-JO TC 45 MOD MIRANDA black DS19LJ01, Make-up Artists
Skechers 14416 Performance Womens Go Step-Seashore Boating shoes,Saucony Hurricane ISO 4 Wide -,shoes PHILIPPE MODEL Woman silver Natural leather CLLDMB05,
shoes CRIME Woman silver Cavallino,Natural leather,Pailettes 25001-15, Jewelry Shops
Saucony Women's Grid Integrity Walking shoes, White Silver, 7 2E US,Saucony S29035-2 Track and Field shoes,
shoes Skechers EZ Flex 3.0 Estrella 23412 blk Womens Black Sneakers Memory Foam,
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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Reebok Women's Speed Tr Flexweave Cross Trainer,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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shoes women Creeper Tacco Plateau 7 Blk Glitter Vinyl Pleaser CREEPER-205,
Reebok ZOKU RUNNER ISM Women's Running shoes Pink BS8354 Sz6-9 Fast Ship L,shoes da calcio adidas Predator 19.3 FG W F97528,Rockport Women's Seven to 7 Peep Toe Wedge Pump shoes Size 5.5,Skechers 730 Skecher Street Womens Omne-Midtown Fashion Sneaker 8,shoes bass leather or faux Versace jeans Andria White w white 38234 - Does not,shoes TRUSSARDI women Sneakers Trendy black red Velluto 79A00007-R680,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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shoes DIADORA women SNEAKERS black 172319-0013,Rieker Women's N5605 Trainers Multicolour (Navy-lachs Pazifik 90) 8 UK,SHOES WOMAN NEW BALANCE LIFESTYLE WSX90TXA SNEAKERS X90 NEW BALANCE BEIGE,Schutz Womens Black Leather Round Toe Heel Boots Booties Removable Cuffs Size 9B,Sam Edelman Womens Elina Black Fashion Boots Size 8.5 (199052),Skechers Bobs Sport Squad Glossy Finish Trainers Memory Foam Fashion Womens shoes,
shoes CAFéblack Woman silver DD930-204,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
Reebok Work Women's Zigkick RB330 EH Athletic Safety shoes,Sanuk Women's Yoga Sling Ella Sandal Grey Synthetic Sandals,shoes black GIARDINI Woman BIANCO Natural leather,PU P805262D-707,Skechers 15650 Performance Womens Go Walk Cool- Sneaker- Choose SZ color.,Sexy Pleaser 5 lace up inner zipper knee boots,Riverisland Black Over The Knee boots size 5 38,.
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shoes Lotto Leggenda Impressions W T4611 Moda women Silver bluee Sneaker Fashion,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
Saucony Originals Men'S Jazz Low Pro Vegan Sneaker,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Rieker Florenz-Nablues-Rustico Donne shoes women Stivaletti Stivali L4659-00,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
Salomon Women's Speedcross 4 GTX W Trail Running shoes, - Choose SZ color,
shoes CAFéblack women Tronchetti black Tessuto JMB924010,Reebok Speedlux 20 BS8468 black halfshoes,Saucony Jazz Original Sweater Pack Womens S60295-2 bluee Running shoes Size 7.5,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
REEBOK LADIES CROSSFIT NANO 6.0 TRAINERS SIZE 7.5, Saucony Women's Triumph ISO 4 Running shoes, Fog Grey Purple, 10 B US,REEBOK ZQUICK 2.0 WOMENS RUNNING SHOES,
shoes NEW BALANCE Woman Sneakers blue Fabric,Suede WRT300MR,Current specials and promotions
Reebok Women's Royal Aspire 2 Walking shoes - Choose SZ color,Salomon Women's Ellipse GTX Hiking shoes, UK 6.5 EU 40 9118,,Salming Women's Distance A3 Black Ankle-High Running shoes - 9.5M,shoes FORNARINA women Sneakers Trendy black Scamosciato,Tessuto SPECIAL1-black,
Sebastian Women's Block Heel Sandal Black Nappa Leather Heels,SCHUHE FRAU REEBOK CLASSIC LEATHER MATTE AR3072,Reebok Instapump Fury Jungle Book Grey AQ9214 Women Size US 8 NEW Limited,Skechers women Go Step - Exaltée à Enfiler Marche,shoes VANS Woman Sneakers Trendy blue Fabric,Suede VA38G1Q9W,
S.Oliver Women’s 23662 Low-Top Sneakers Grey (Grey Silver) 7.5 UK,Sienna , Stiefelette bordeaux , 100% Ziegennappa , Gr. 37,Reebok Work Women's Rapid Response RB RB894 Tan,
Size 7 NEW AQUATALIA by Marvin K. ankle boots 'Freida' Waterproof Cutout Bootie,Saucony Ride 9 Reflex-women S10331-1 Black Silver Choose Size Free Shipping NIB,Sebago Hutton Chukka Womens Boot- Choose SZ color.,Skechers Flex Appeal 2.0 Trainers Ladies shoes Womens Footwear,.
Sam Edelman NEW bluee Velvet Calexa Women's 9.5 Zip Ankle Boots,
Skechers Flex Appeal Sweet Spot Womens bluee Hot Pink Knit Trainers shoes UK3-8, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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Rocket Dog Women's Rainy Spicy Stripe Rubber Rain Boot,Follow on Twitter Follow on Linkedin More Content by Denise Prichard