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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Skechers Breathe Easy Lasting Impression shoes Ladies UK 7 US 10 EUR 40 1467,SALOMON SPEEDCROSS 3 WOMEN'S SHOES BRAND NEW DIFERENT SIZ,Saucony Women's Guide 9 Running shoes Gry blue Style S10297-1, 6N,Roper Womens Tan Leather High Country Chelsea Ankle Boots,SANDERS shoes UK7WHT Leather Double Monk wrinkles Kizuyu 25.5cm (K16674,

shoes Igi&Co Sneaker Wedge 77760 00 Woman Suede Braided White Silver Zipper Made,shoes TRIVICT Woman BEIGE L155-S17102-043CL,Skechers 14964 Performance Womens You- Sneaker- Choose SZ color.,Salomon Cove Light Womens Athletic Sneakers shoes Casual Outdoor Trainers New,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Roper Womens Horseshoe Brown Sz 6 Crazy Horse Leather Kiltie Ankle Riding Boots,Saucony Jazz Originals pelle scamosciata color black bianco con inserti nylon,shoes MIZUNO women Running women AZZURRO red PU,Tessuto J1GK157103,Report Women's Maaka Ballet Flat - Choose SZ color,.

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Saucony Women's Ride 9 Running shoes, Grey Charcoal Combo, 6 B US,

Skechers Comfort Flex Womens Fashion Sneakers Navy Pink 6.5 US 4.5 UK,Reebok Women's Astroride MT Running shoes - Choose SZ color,Reebok Women's Driftium Ride Running shoes Black Foggy Grey White Si 7 M US New,Salomon Ellipse GTX Ladies Walking shoes UK 7 US 8.5 EUR 40.2 3 REF 3721,

Sarto by Franco Sarto Women's Gia Slingback Adobe pink Suede Slingbacks,Rongee Women's Rubber Rain Boots Rainboots Women Ladies Printed with Adjustab...,Reebok Women's Print Lux Running shoes,shoes CRIME women Sneakers Trendy BIANCO Pelle naturale 25065-10,shoes SAUCONY JAZZ_2044_02_NAVY-SILVER blueE NAVY UNISEX ORIGINALI NUOVE,

Reebok Women's Royal Complete Walking shoes,shoes DIADORA HERITAGE women SNEAKERS TRENDY brown Pelle naturale,Tessuto 15,shoes CONVERSE women Sneakers BIANCO 561680C,

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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Salomon Women's Wings Pro 2 Running Trail shoes 7.5 US,Sam Edelman Women's Lelani Sneaker,Robert Clergerie Women's 'Teba' Low Top Sneaker Woven Beige Black,Rocco P. For Barneys New York Womens Booties Size 37 7 Black Suede Lace Up,

Make sure you utilize all the big social media platforms such as:
shoes Women Boots 2018 Hot Autumn Winter New Female Boots Buckle Side Zipper, Instagram
Skechers 12615, Zapatillas De women, Facebook
shoes FRAU Woman SABBIA Fabric,Suede 42G3SA,Rieker Women's 70829 Ankle Boots Beige (Kiesel Mogano 64) 8 UK, Twitter
Scholl Womens EU Size 37 Brown Leather Calf-High Boots, Pinterest

Rockport Ariell Lace to Toe, Baskets Femme,shoes IGI&CO Woman blue Leather inserts 5785100S,Ros Hommerson Women's Nelly Pewter Leather Comfort shoes,

Skechers GO FLEX WALK 14010 Ladies Womens Slip On Cushion Memory Foam Trainers,Report Women's Maple Wedge Sandal - Choose SZ color,Saucony Frauen Freedom ISO Low & Mid Tops Schnuersenkel Laufschuhe grey Groesse,

Saucony Echelon 6 Women's Women's Women's Running shoes 7c092f

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Retro Womens Boho Tall High Heel Fringe Tassel Faux Suede Mid-Calf Boot shoes,

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Salomon Women's Ellipse Aero Fast Hiking shoes Contagrip Size 8.5 US EU 40.5,shoes STAU women Sneakers Trendy BIANCO Pelle naturale TRIS964,REEBOK LADIES UK 5 1 2 EU 38.5 WHITE PINK LEATHER CLASSIC CLUB C 85 TRAINERS,RYKA Women's Carrara Running shoes,shoes U.S. POLO Woman grey FOLK3SUE-GR,shoes Dsquared2 multi print veal print HAWAII TRAINERS multicolour n ° 39,

Rialto Womens Crystal Closed Toe Mid-Calf Fashion Boots,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

shoes women STIVALI PELLE NAPPA black DEI COLLI, Roxy Women’s Alps Slouch Boots Grey (Charcoal Chr) 4 UK,Skechers 22827 BKW Fascination Ladies Memory Foam Slip On shoes (GO),Saucony Guide 9 - Women's Size 5.5,
SEVEN DIALS 'Devi' Women's Oxford, Black - 8.5 M,SAUCONY shoes SNEAKERS women CAMOSCIO NUOVE JAZZ O green 409, Easy access to information on all your services, pricing, and any specials you may be currently running.
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Saucony Grid Excursion TR11 GTX Men Size 11.5, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Saucony Women's Triumph Iso 3 Running shoes, Grey Purple, 7 B(M) US,, clients have the ability to book an appointment straight from...

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Saucony

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes Lotto Leggenda Impressions W T4611 Moda women Silver bluee Sneaker Fashion,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Rieker Florenz-Nablues-Rustico Donne shoes women Stivaletti Stivali L4659-00,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

Salomon Women's Speedcross 4 GTX W Trail Running shoes, - Choose SZ color,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Skechers Flex Appeal Sweet Spot Womens bluee Hot Pink Knit Trainers shoes UK3-8, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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