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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
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Reebok Womens Astroride Duo Edge Running shoes 7 UK,Rockport Women’s Ch Natashya Bootie Chelsea Boots Brown (Almond) 6 UK,Skechers Ladies 13069 Flex Appeal Black Trainers,SCHUHE FRAU PUMA BASKET CLASSIC VELOUR VR 364114,.
Saucony Women's Ride 8 Running shoes,Roxy Women's Bayshore Slip On Sneaker shoes, Heather Grey 7,shoes CRIME Woman Sneakers Trendy black Suede 25067-20,shoes Synergy Trend Setter Skechers Black Women 11717 BBK,Saucony Spitfire 5 Women 9,shoes men Dino Corvari N 40 Velour grey New 2018 Cod Z11,.
shoes STONEFLY women Tronchetti black 109019-000S,
shoes WRANGLER Woman Sneakers Trendy BIANCO Natural leather WL181531-W0051,Shyanne Women’s BBW177 Embroidery TAUPE Leather Western TALL Boots 7.5 M 199,Rocket Dog Women's Jolissa Ranger Cotton Fashion Sneaker - Choose SZ color,Shellys London Sturcova Black Synthetic Leather 7M,
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Sandali women Tacco 12 e Plateau Pelle green Sexy Fibietta Pleaser CUTIEPIE-01,Skechers EZ Flex 3.0 Estrella Women's Trainers Black White,Reebok Womens Royal Classic Jogger 2 Low-Top Sneakers Squad PinkMoonglowQuar,
Skechers Estrella Trainers Womens EZ Flex 3.0 Sports Elastic Memory Foam shoes,Rieker 53766-36 Women Red Comfort Slip on Loafer Size UK 3 - 8,Ryka Women's Devotion XT MID Cross Trainer, Black Grey White, 10 M US,Ros Hommerson Women's Nelly,Salomon XR Shift W women shoes da Trail shoes da trekking red,shoes TWIN SET-SIMONA BARBIERI women Sneakers Trendy GIGLIO Pelle naturale CA6,
If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
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Rieker Schnürboot blue 785G9-14 mit Warmfutter,shoes PANTONE Woman yellow Fabric,PU P00020-307-04BS,shoes APEPAZZA women Sneakers Trendy black Tessuto DLY22-BICOLORNET-NES,Skechers 14956W Performance Womens You Define Wide Sneaker- Choose SZ color.,
Make sure you utilize all the big social media platforms such as:
shoes BORBONESE Woman Sneakers Trendy blue Natural leather 6DQ901W13-801, Instagram
Shenda Women's and Men's Mid-Calf Lace Up Snow Boots Unisex Winter Snow Boots, Facebook
Reebok Womens 9 Princess Classic White Premier Comfort shoes Sneakers Trainers,Rockport Women's Cobb Hill Aria Bootie Almond Leather Ankle Boots, Twitter
Safety Girl Madison Fold-Down Work Boot - Black, Pinterest
S.Oliver Women’s 23615-21 Low-Top Sneakers bluee (Navy Antic 813) 5 UK,Rieker Women's 53766 Loafers Black (black 00) 7.5 UK,Skechers Go Walk Lite Shanti Zapatillas de women Espuma Viscoelástica Deporte,
shoes SAUCONY Woman Sneakers AZZURRO Fabric,Suede S1866-243,See by chloe boots Grey Metallic Suede Block Heel Booties 39.5,Shelly's Beige Suede Knee High Slip On Ruched Tall Boot UK Size 6,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
shoes GEOX Woman black Natural leather D643MC-00085-C9999S,Salomon Sense Ride Women's bluee Deep lagoon Size Running shoe 6 6.5 7 7.5 8.5 9,
Sabot Sandali women Tacco 10 color black Fibietta Pleaser SIREN-09,
Reebok Princess Lthr Sneaker Women's Beige,S.Oliver Women’s 23623 Low-Top Sneakers Black 6 UK,Saucony Triumph ISO 4 Women's shoes 7,shoes VIA ROMA 15 Woman Sneakers Trendy BIANCO Natural leather 2916GHI,
Schutz Chayton Leather Low-Top Sneaker, 8,Roma Women's Chelsea Rain Boots Teal (Choose Size),Skechers Bikers Motoring Motor-Sports Women's shoes Size,
REPETTO France Designer shoes 41 US 11 Brown Soft Leather Booties Ankle Boots,
Saucony Dxn Vintage Womens Peach Suede & Nylon Trainers - 5 UK,Saucony Originals S1866-232 Womens Jazz Lowpro Sneaker- Choose SZ color.,shoes Nike Md Runner 2 BR Wmns 902858 600 Woman Running Prism Pink Fashion Casua,Reebok Men's ROS Workout Tr 2.0 Cross-Trainer shoes,Rocket Dog Women's Method Ankle Boot,Ryka Women's Destiny Cross Trainer Black Silver 5 M US New,
Reebok Men's Cl Nylon Fashion Sneaker - Choose SZ color,SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ ORIGINAL GREY 784,SIGERSON MORRISON TALL SEXY Moss Green BOOT US size 8 Beautiful CONDITION,Skechers Go Run Bolt Running Women Aqua Multicolor 13908-AQMT,Saks 5th Avenue Sasha Suede & Fur Moccason Striped-Top Women's Boots SIZE 10,Reebok Fusium Run Running Women's shoes Size,
Salming T1 Women's Trail Running shoes - 8 - Pink,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
Saucony Xodus ISO 2 size 11 Women's Berry Coral, Sexy Frye cutout leather ladies cowboy boots 7 1 2 M Made USA, In Excell Cond,Sam Edelman Womens Penny 2 BrownLeather Fashion Boots Size 8.5 W Pre Owned,Saucony Liberty ISO - Grey Fog 10 M US New,
Salvatore Ferragamo Navy Leather Loafers w Bow & Engraved Logo Charm 9N 595 EUC,Ruco Line 2229 Manara Leon High-Top Sneaker Leder silver 180049, Easy access to information on all your services, pricing, and any specials you may be currently running.
Ryka Womens Influence Low Top Lace Up Running Sneaker, Black, Size 7.0 nudi, Reebok Princess CN2211 black halfshoes,SARTORE Paris Black Leather Designer Western Boots size EU 39,shoes shoes shoes,.
Reebok Women's CROSSFIT Nano 8.0 Flexweave Cross Trainer 9.5 M US, The ability to book an appointment easily and seamlessly straight from your website.
Sbicca Women's Drive Boot,Brown,7 B US, black Reebok Cloride LS DMX Trainingsschuhe W BD4137,Rieker Eaton-Skopjie shoes Anti-stress Mocassins Chelsea Boots Bottes black,Saucony Women's Kilkenny XC5 Spike-W Womens Spike Cross Country,Rieker Dipinto-Space shoes women Anti-stress da Ginnastica Basse Cielo L5923-12,.
Roper Women's Brianna Western Boot, Links to your social media pages to build your online following.
shoes NAKED WOLFE Woman black Fabric,Natural leather NWSTRACK-BLKWHT,
Sam Edelman Womens Petty Packer Almond Toe Ankle Fashion Boots, Putty, Size 3.0,Skechers blue Go Flex Momentum 14017 Nvhp,SAUCONY ORIGINALS CHAUSSURE JAZZ OR' - purple - 6 37 (884547853677),Skechers women Impero - Forma Thinking 12418,Sportiva Casual Scarpa da Passeggio,Saucony Women's Kinvara 6 Running shoes,.
Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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Rieker shoes Anti-stress women Stivaletti Tronchetti Stivali L4691,shoes SKECHERS SPORT women Sneakers black 14088-BKW,shoes Igi&Co Sneaker Wedge 77761 00 women Suede Braided White gold Zipper Made,Sam Edelman Penny Leather Knee High Boot Soft Burnished Whiskey Sz 7 M ShipsFree,Skechers 22823 Air Cooled Memory Foam Slip On Sneakers Choose Sz color,.
With the shoes ASH women Sneakers Trendy BIANCO Pelle naturale FAMEBI,, clients have the ability to book an appointment straight from...
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Singapura Cat On Red Print Sneakers For Women- Free Shipping,SIZE 10 WOMEN'S NIKE AIR MAX 97 UL 17 SI ALL TRIPLE WHITE VAST AO2326 100 CASUAL,
Rieker Womens Girls Boots Size 36 Fully Lined,
Sam Edelman Varona Women's Black Fabric Over Knee Boot Size US 7 W EUR 37,Rieker women Calda Fodera da Infilare Tacco Basso Inverno,Skechers 15350 Performance Womens Go Walk Lite- Sneaker- Choose SZ color.,Scarpa Vans women Authentic Mgoldccan Geo Vinaccia Old Skool Rainbow Floral black,
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Santa Lolla women's Brow Leather High Tops Fashion Sneakers Lace Ups shoes 7B 36,
SAUCONY damen schuhe shoes Light grey gewebe wildleder Shadow sneaker green leder,
Sale Adidas 8K sport sneakers red pink white,Saucony Freedon ISO Running Trainers Ladies UK 7.5 US 9.5 EUR 41 REF 2355,Remonte Women's R7010 Trainers Black (black black Black 03) 4 UK,black Laufschuhe Asics Gel Sonoma 3 W T774N-001,shoes VANS women Slip On green ACQUA Tessuto V4OUIH0D,Salewa Women’'s Ws Wildfire Vent High Rise Hiking Boots 7 UK,.
Some smart local businesses for salons to partner up with are...
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Roxy Women's Set Seeker Athletic shoes Running - Choose SZ color, Make-up Artists
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Sanuk Women's Big Bootah Textile Winter Boot Grey Arrowooly Size 6 or 10, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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shoes CAFéblack Woman CIPRIA DB235-333,shoes DIADORA HERITAGE Woman Sneakers Trendy blue Suede 157656-C7160,Saucony Women's Omni 16 Running shoes, Grey bluee, 9 B(M) US,Sam Edelman Women's Loretta Dress Pump,
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
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shoes MYJOLI' women Sneakers Trendy black DUS806-22-234.BL.01,
Saucony Grid Excursion Tr9 Running Women's shoes,shoes Adidas Pharrell Williams sneakers Tennis HU shoes CP9765 linen green,shoes women VANS ULTRARANGE RAPIDW VA3MVUY28,Rockfish Red Original Tall Wellingtons UK 8 EUR 41,SKECHERS CHAUSSURE INSPIRE VOUS MOUSSE À MÉMOIRE NAT NATURAL 36 190872091296,shoes men Baldinini N 44 Velour Bufalo Fango Cod C17 shoes Lusso,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
Ros Hommerson Women's Sadie Black Micredouch Slingbacks, Rollerblades Women Nike Vintage Alu-lite Chassis Technology,SKECHERS GO WALK JOY SNEAKERS blue 15600-NVW,Saucony Xodus ISO Size US 9 M Women's Trail Running shoes S10325-2,
Ryka Women's Devotion XT Cross Trainer,Skechers Ez Flex 3.0-Swift Motion Slip On - Womens,Scott eRide Trainer 2 Running shoes Purple White Lime SIZE US 9 EU 40.5 NIB,Saucony Liteform Miles Womens shoes S30007-3 US Size 10.5,SAUCONY UNISEX MOD S2866-fabric and leather SNEAKER SHOES 205 blueE OCEAN 41,Rockport Cobb Hill Women's Freshexcel Waterproof Flat - Choose SZ color,
Salomon Womens X-Mission 3 W Trail Running shoes, Magnet Black Poppy red, 6.5 B,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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shoes MIZUNO women Sneakers Trendy brown Scamosciato,Tessuto D1GC1747-03,Rieker N3220, Sneakers Basses Femme,SCHOENEN VROUW NIKE ROSHE CORTEZ NM 833804,Reebok Womens Pale pink pink gold tennis shoes size 9 BS9880 ( G54), shoes CRIME Kids silver 45043-32,shoes the Bear Women’'s Bich L Boots Black (110 Black 110 Black) 5.5 UK,S.Oliver 23631, Womens Low-Top Sneakers, Pink pink 544, 7.5 UK 41 EU,Reebok Instalite Run CN0853 black halfshoes,Skechers Flex Appeal 2.0 Bright Eyed Womens Slip On Sneakers,redtweiler Pink White Print Running shoes For Women-Free Shipping,,Skechers Flex Appeal 2.0 Womens Navy Trainer,.
shoes SKECHERS SPORT Woman Sneakers blue Fabric 12615-NVPK-D,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: shoes REBECCA VAN DIK Woman Sneakers Trendy BEIGE Cavallino CAVALLINO0004,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
RYKA Women's Joyful Walking shoes - Choose SZ color,
Saucony S30009-4 Womens Prowess Sneaker- Choose SZ color.,Reebok Womens Royal Ultra SL Sneaker- Pick SZ color.,Remonte R3476-14 Navy Leather Summer Ankle Boots,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
Saucony Originals Women's Jazz Original CL Cozy Sneaker, Pink 11.5 M US New, Size 9.5 Nike Women's Free Flyknit TR 5.0 Training shoes--New Total orange,Skechers Street Hi-Lites - Velvet Vixen Sneaker im trendigen Samt-Look , Gr 37,
RF ROOM OF FASHION Madison-21 Wide Calf Riding Boots TAN,Current specials and promotions
shoes GEOX Woman GLITTER black D642SB-0EW22-C9997N,Sam Edelman Booties Black Woman Size 8,,Saucony Mirage 5 Running Women's shoes Size 10.5,Reebok red R Crossfit Nano 8 0 CM9172,
Rockport Frauen Danii Chelsea Geschlossener Zeh Leder Chelsea Stiefel Beige Groe,RF ROOM OF FASHION Women's Block Heel Pullon Over The Knee Boots 6 M US,Saucony Jazz Original Pink S60295-3 Women's SZ 8,shoes Sneakers Alte women CHANGE KundaD Crosta Al Fucsi Camoscio Made In ,Ryka Women's Rae Walking shoes,,
Reebok Fusion Flexweave Red Blck Wht Women Running shoes Sneakers CN2857 SZ 8.5,shoes GUESS women Sneakers Trendy silver PU,Tessuto FLJOI3FAM12-SIL,Reebok Women's Runner 3.0 Trail Running shoes 4 UK,
SKECHERS FLEX APPEAL 2.0 BRIGHT EYED WOMENS UK 6 EU39 BLACK MEMORY FOAM TRAINERS,shoes PREMIATA Woman Sneakers Trendy BEIGE Fabric,Suede CONNY-3248,shoes GATTINONI PENAM0681WPA000 ZEPPA women black SANDALO ORIGINALI BLACK 2018,red Stivali in pelle scamosciata VINCEZA,.
Sexy 6 platform lace up open toe exotic dancer ankle boots,
REEBOK INSTAPUMP FURY GT WOMAN SIZE 10.5 NEW DUSTY PINK RARE AUTHENTIC, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
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Reebok Womens Royal EC Ride FS Trainers shoes Memory Tech AR1492 UK 6.5, 7.5,shoes EASY PEASY Woman grey SCURO Fabric,Faux-leather MC20-071,Ryka Women's Dream Cross Trainer,SCHOENEN VROUW PUMA BASKET HEART COPPER WN'S 365463,
This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
Rockport Women's Seven To 7 65mm Pump 2 Warm Taupe Patent Leather Pumps,
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Rocky 4EurSole Leather Congreenible Clogs Brown 39 (8-8,5),
It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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Report Signature Womens Huck Closed Toe Mid-Calf Fashion Boots, Black, Size 9.5,Follow on Twitter Follow on Linkedin More Content by Denise Prichard