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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Rieker Women's M3701 Trainers Grey (Maus 42) 4 UK,Reebok White Womens 10 M Sneaker With Memoryteck Insole,REEBOK RIDGERIDER TRAIL 2.0 BLACK SOLAR PINK PEWTER BS8383 WOMENS US SIZES,Sam Edelman Carolena Suede Combat Boots Lace Heel Size 6,Sergio Rossi Women's shoes Sneakers Black Fall Winter 18 19,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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SeaVees Womens Fashion Sneakers Black 8.5 US 6.5 UK FG,Sam Edelman Women's Adair 2 Mule,Reebok Princesse Lthr Baskets pour women Beige,ROCKPORT LIMITED EDITION 'LORRAINE' White Patent Rain Boots Size 6M,.

Sakroots Artist Circle Rainboots Women's 6- Red Flower Power NEW,Skechers GO FLEX WALK - ABILITY Ladies Womens Fitness Trainers Black Hot Pink,Reebok Speed Her Cross Training shoes - Palepink Acid Pink Whiter Silver - Womens,S.Oliver Girls'' 43205 Low-Top Sneakers White (White Silver) 1 UK,shoes DIADORA 2.0 women Sneakers BIANCO Pelle naturale 173994-C1070,shoes PREMIATA Woman Sneakers Trendy black Natural leather BETH1072,.

shoes Lotto Leggenda Tokyo Wedge Glitter W T4630 women Green Running Sneakers,

Retro Mod CIRCUS by SAM EDELMAN Studded White Jenna Ankle Boots Booties 8.5,Skechers GoWalk Lite - Mira Women Navy Fabric Trainers Size UK 3 - 8,Sam Edelman Kayla Over-the-Knee Boots Suede Brown 7 M,Saucony Women's Freedom ISO 2 Running shoes, Aqua, 10.5 B US,

SKECHERS CHAUSSURE DÉCLARATIONS MOUSSE À MÉMOIRE BKGY BLKGREY 36 191665205715,Ros Hommerson Women's Carol Red White Stripe Slip-on shoes,shoes NEW BALANCE Woman blue Fabric,Suede W991DB,Skechers Go Walk 4-Attraction Trainers Woman,River Island Over The Knee Block Heel Sock Boot- Black UK 4,5,& 6,

Rieker 53768, Sneakers Basses Femme,Shenda Women's and Men's Mid-Calf Lace Up Snow Boots Unisex Winter,Skechers 73890 Street Womens Royally High Sneaker- Choose SZ color.,

Saucony P19f shoes femme baskets S1044-515 JAZZ ORIGINAL,SIZE 8 WOMEN'S NIKE AIR MAX ROSHE ONE METALLIC SILVER WHITE RUNNING CASUAL,Skechers Go Run Fast Pink Ivory Purple Women Running shoes Sneakers 15100-PNK,shoes Adidas Originals SUPERSTAR BIANCO WHITE SNEAKERS CP9757 UNISEX,Running Womens Cloud Denim White shoes 6.5 M US shoes,Ruco Line-Black platform- Trainers Sneakers-Women’s- UK 7 EU 40,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Skechers 12219 Sport Womens Skech Air 2.0 Next Chapter Sneaker,Sh By Journeys Womens Rider Closed Toe Ankle Fashion Boots,Rocket Dog Women's Lacie Fashion Boot,Rieker L9413, Women’s Hi-Top Trainers Red (pink White-silver 31 31) 3.5 UK,

Make sure you utilize all the big social media platforms such as:
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Revere Women's Moscow Slide Sandal Natural Snake Leather Strappy, Facebook
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shoes ARKK men SNEAKERS TRENDY black Tessuto RAVENMESHE15-BIN-U, Pinterest

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Reebok Womens FSTR Flexweave Fabric Low Top Lace Up Running, bluee, Size 11.0,shoes SAUCONY JAZZ_1044_02_NAVY-SILVER blue grey UNISEX women ORIGINALI NUOVE,Skechers Empire - Round Up Black Multi Womens Running Trainers,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

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Sam Edelman Womens Brown Riding Boots Size 7 (203907),

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Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

RYKA Women's Grafik Flow Cross Trainer, Black Hyper Pink Meteorite, 9.5 M US, REEBOK REEBOK CLASSIC MONARCH ULTRA LITE WOMEN SHOES blueE -59417 SIZE 10 NEW,shoes DIADORA 2.0 Woman Sneakers Trendy BIANCO Leather covered,Natural leather 1,Saucony Dxn Vintage Womens Tan White Suede & Nylon Trainers,
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Saucony Breakthru 4 Running Women's shoes Size, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Sam Edelman Sable Leather Cuff Over the Knee OTK Leather Boots size 6.5 New 249,, clients have the ability to book an appointment straight from...

Item specifics

New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
UK Shoe Size (Women's): Various
Inner sole: Fabric Brand:


Upper material: Fabric Main Colour: GRIGIO
Code: 12753-BKRG Sole: Rubber
Category: Sneakers

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
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Salomon Sense Ride Womens Trail Running shoes - bluee,shoes PREMIATA Woman Sneakers Trendy silver Fur,Natural leather BELLE-3431,Salming Miles Women's Premium Performance Running shoes Trainers Pink,SHOES WOMAN VANS SK8 HI 46 MTE VA2XS2JTQ,Saucony Guide ISO 2 Women Teal Pink,RYKA Women's Vida RZX Cross-Training shoes Iron Grey Hyper Pink Yucca Mint New,

Reebok Women's RB041 Sublite Cushion Alloy Toe Oxford Lightweight Work shoes,

It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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shoes SUPERGA 2750 COTU PANATTA NAVY BEIGE S00BZP0 903 SNEAKERS BASSE ORIGINALI,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Reebok Women's Crossfit Nano 6.0 Sneakers Size 6.5 us AR3300,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Skechers Gowalk 3 Women's Walking shoes bluee (bluee Nvlb) 8 UK,Current specials and promotions
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shoes FILA women SNEAKERS black Scamosciato,Tessuto 1010438-25Y, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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