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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients.
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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.
SAUCONY ORIGINALS SHADOW ORIGINAL W shoes TEMPS LIBRE FEMME 1108 679,shoes PINKO Woman BORDEAUX Fabric,Rubber IH208U-Y2P6-R35,Saucony BRAND NEW W BOX S10424-35 Peregrine 8 Women's Trail Running shoes SZ 8,ROCKPORT TWZ II T-TOE LACE UP M76128,Sam Edelman Women's Fraley Ballet Flat,.
Reebok Womens Pink CrossFit Nano 5.0 CF.0021 CR5FT Size 11,Skechers Go Walk 4 Slip On Trainers Ladies UK 6 US 9 EUR 39 CM 26 REF 2090,Sas Freetime Up Sneaker Leather Womens 10W Lace Up Casuals shoes Flat Heel 160,Skechers Flex Appeal 3.0-Satellites pink Pink White Women Running shoes 13064-ROS,.
shoes SKECHERS 13016-BKW MERIDIAN-INTENTFUL BLACK WHITE MODA women LIFESTYLE,Salomon Women's Sense Marin W Trail Runner - Choose SZ color,Ryka Women's Celeste Walking shoes - Choose SZ color,Seychelles 8.5 Womans Black Booties,shoes MEZZETINTE women Sneakers Trendy ARGILLA SHINR-AR,shoes DIADORA HERITAGE women SNEAKERS TRENDY BEIGE Scamosciato 171902-C6702,.
Skechers Gratis - Going Places Trainers Wide Fit Memory Foam shoes Womens 22603W,
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If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.
Saucony Peregrine ICE+ Women 7.5,SCHOENEN VROUW NIKE MAYFLY WOVEN 833802,Skechers Go Step Lite Trainers Ladies shoes Womens Footwear,Reebok Print Run ULTK Women's Running shoes bluee Navy Pink WH Pewter CN1117 Sz12,Reebok Women's Classic Leather X Face Trainers 7 UK,shoes NIKE ROSHE ONE 599728-038,shoes Skechers Flex Appeal Flora Bloom 12061 NVMT Running women Navy Multi,shoes GINNASTICA women ADIDAS SUPERSTAR SNEAKERS MODA TEMPO LIBERO C77124,Skechers Go Walk Joy, Sneakers Thread Woman,
Silent D new ladies leather ankle boot size 37 86,shoes FRED PERRY women Sneakers Trendy blue Tessuto B3182W-584,Report Signature Over The Knee Black Suede Boots 7,shoes PHILIPPE MODEL women Sneakers Trendy BRONZO red TRLDGM23,
Make sure you utilize all the big social media platforms such as:
shoes KARL LAGERFELD women SNEAKERS TRENDY black Pelle naturale KL42305-000, Instagram
Saucony Ride 9 Wide Running Women's shoes Size 5, Facebook
shoes Saucony Jazz Original women 2019 - green Bianco - 1044425,Skechers women Flex Appeal 2.0 - Simplistic shoes da Ginnastica Leggere, Twitter
Reebok Workout Lo Plus Womens purplec Nubuck & Nylon Trainers - 5 UK, Pinterest
SAS Women's Athletic shoes Size 9.5 M Leather,Reebok Women's Zprint Her Mtm Walking shoes,shoes LUMBERJACK Woman FIORI SW11305-001-M0233S,
Run Women's W EM Road N 1 Running shoes Dazzling blueE Black 5.5 D US Womens shoes,Rieker Baltimore Ambor Poncho shoes Anti-stress Bottines Bottes à la,Scarpa women Town Art. 162 TWGSS Col.brown. Sconto -55%,
At the risk of being completely cliche` - remember, a picture is worth a thousand words.
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shoes PATRIZIA PEPE Woman Sneakers Trendy black Fabric,Glitter 2V7549-A4N5-K274,
shoes PRADA LUSSO 3E5793 black NUOVE 38,5 39,SHOES SUPRA SKYTOP III SNEAKERS FOOTWEAR SHOES CHAUSSURE HIGH TRAINER NEW,shoes boots low canadian woman wool studs 36 37 38 39 40 41,Sam Edelman Petty Suede Chelsea Boot Booties Size 10,
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Saucony Originals Men's Jazz Low Pro Sneaker,
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San Jacinto NEW Brown Women's 6.5M Lone Star Wide-Calf Leather Boots 295- 391,Reebok Womens AT Super 3.0 Stealth Trail Running shoes Trainers Sneakers Black,Sebago Laney Mid Boot Womens - Choose SZ color.,shoes ATLANTIC STARS women Sneakers Trendy yellow Scamosciato,Tessuto VEGA-GG-,Saucony Hurricane ISO 3, Women's Sizes 9.5-10 Medium, GRY PNK WHT, NEW,shoes PRADA SAFFIANO LUSSO 3E5892 black NUOVE 38,5 39,
Skechers Bobs Tumble Weed Women's Boot,
Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...
Ryka Women's Devotion v 2-W, Black Dark Purple Light bluee, 9 M US, shoes SUN68 men SNEAKERS TRENDY grey Scamosciato,Tessuto Z18103-0731S,RYKA Womens Vida Rzx Cross-Trainer shoes- Pick SZ color.,SHOES WALKING ASICS FASHION WOMAN KAELI HI BLACK 40,
shoes TOSCA blue women Sneakers Trendy BIANCO silver SS1711S203-C00,Reebok Work Women's Sublite RB434 Work shoes White Leather, Easy access to information on all your services, pricing, and any specials you may be currently running.
Skechers Go Walk Joy - Paradise Navy White Womens Mesh Low-top Goga Max Trainers, shoes Lotto Leggenda Iris II Amf W S7661 Woman Memory Foam Black Off White Sale,Saucony P19us shoes woman low sneakers S1044-513 JAZZ ORIGINAL,Skechers Flex Appeal 2.0 Break Free Women’s Sneakers Navy Pink,.
Rhodesian Ridgeback-Dog Running shoes For Women-Free Shipping, The ability to book an appointment easily and seamlessly straight from your website.
Reebok Women's Work N Cushion 3.0 Kc High Rise Hiking Boots 6 UK, shoes STOKTON Woman Sneakers Trendy BEIGE Fabric 60D-EC,shoes PREMIATA Woman Sneakers Trendy grey Fabric LIU-3499,Rockport Womens Brynn Chukka Bootie Ankle Boot- Pick SZ color.,Silver Sequin GoGo 70s Disco Dancer 60s Hippie Costume Knee Boots Woman 7 8 9 10,.
SISII Distressed Charcoal Leather Wedge Sneakers 6 EC 550, Links to your social media pages to build your online following.
shoes Skechers Seager-Stat Beige Women,
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.
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With the Skechers D'lites Cool Change Sneakers - Taupe - Womens,, clients have the ability to book an appointment straight from...
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River Island Womens UK Size 5 Brown Leather Boots,
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Some smart local businesses for salons to partner up with are...
Ryka Women's Ultimate bluee Silver Running Sneakers,Sam Edelman Penny Riding Boots in Whiskey Brown leather, size 8.,
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shoes STAU Woman Sneakers Trendy BRONZO GS911, shoes TRONCHETTO TRONCHETTI IGI&CO IGIECO PELLE women 88370 00 ORIGINALI NERE,
shoes STONEFLY Woman BEIGE Natural leather,Suede 108090-423S, Make-up Artists
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Roman Women Lace Up Platform Creepers Round Toe Riding Mid Calf Boots US 4.5-10, Jewelry Shops
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For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try.
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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles.
Reebok Women's Plus Runner Woven Sneaker - Choose SZ color,Rieker 53766-41 Ladies Womens Slip On Comfy Casual Wedge Trainers shoes Grey,S.Oliver 23606, Womens Low-Top Sneakers, Silver Silver 941, 7.5 UK 41 EU,Rocket Dog Women's Otis Blankie Saloon PU Winter Boot, Black, 6 M US,
Reebok Women's Classic Sneaker Black White 6 B(M) US New,
shoes PHILIPPE MODEL Woman BIANCO silver CLLDVB17,Saucony Jazz Original Womens Castlerock Other Fabric Trainers UK Size 3 - 8,Rocket Dog Women's Mass Ankle Boot - Black Lewis,shoes PUMA women Sneakers purple Pelle naturale 355462-24,Saucony Womens Kineta Relay Wool Sneaker- Pick SZ color.,shoes FLORSHEIM men blue Pelle naturale 51411-99,
Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients.
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Saucony Grid Shadow 8 Women's Running shoes Wht Gry orange Size 5.5,
It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program.
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Salomon Sense Pro 2 orange Red Women Trail Running shoes Sneakers L39250700,shoes 2 STAR Woman blue 2S1685DS,SCHOLL Suede Over Knee Wedge Wood Platform Heel Fabric Lining 1 2 Zipper Black 6,Reebok Sublite Authentic 4.0 bluee bluee White Lightweight Running shoes BD4597, shoes women Tacco Plateau 8 black Pleaser DOLLY-01,SAN MARINA Boots heels Nubuck Black Lined Leather T 37 VERY GOOD CONDITION,Skechers Hi-Lites - gold Bianco shoes Sportive 955 women Memory Grasso in Pizzo,Saucony Hurricane 3 Ladies Running Trainers UK 5 US 7 EUR 38 REF 3654,Skechers Fashion Fit Up A Level Womens Slip On Sneakers Navy Turquoise 6,Rieker Eaton-Skopjie shoes Anti-stress Mocassins Chelsea Boots Bottes black,,Reef Women's Cushion Celine Sandal - Choose SZ color,.
Ros Hommerson Frankie Athletic shoes,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.
SHELLYS LONDON Erin Tan Suede Lace Up Wedge Combat Custruction Timb Design Boot,
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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Salomon Women's Rx Break 4.0 W Recovery Slippers Cashmere bluee White blueebird,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.
shoes PHILIPPE MODEL women Sneakers Trendy silver Pelle naturale CLLDMB05,
Shumo GINA Ladies Womens High Grip Knitted Collar Zip Up Ankle Boots Burgundy,Reebok Women's Princess Gymnastics shoes,Saucony Women's Size 7 Narrow Ride 7 Running shoes, S10243-2, Slvr Prpl Yllw,
Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:
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Sesto Meucci Women's Cornie Fur Slip-On Black Silver Aurora Metallic,Current specials and promotions
shoes FILA women SNEAKERS black Pelle naturale,PU 1010440-12V,Salomon Techamphibian 3W 373271 Light Onix White Lucite Green - New In Box,,Size 10 Jessica Simpson Black Suede Wonen's Wedge Boots Booties New,Skechers GO FLEX WALK Ladies Womens Fitness Slip-On Walking Trainers Grey bluee,
shoes Skechers OG 84 - Rise n' Shine Sneakers 820 gypk Woman Grey Pink Memory,Skechers BOBS Women's Bobs Squad-Alpha Girl Sneaker,Rocket Dog Womens UK Size 4 Brown Winter Boots,shoes ATLANTIC STARS women Sneakers Trendy black Scamosciato,Tessuto VEGANMA-03,Skechers 15102 Womens Go Run Fast Invigorate Sneaker- Choose SZ color.,
Salomon Sonic RA Womens Running shoes - Pink,Skechers goldie - Flashow Trainers Womens Jewel Sparkle Fashion Flats shoes 73803,shoes QUATTROBARRADODICI women Sneakers Trendy red Pelle naturale SUPRIME703,
Sam Edelman Black Velvet Over The Knee Boots shoes Size 5M,shoes women Etnies Calli-Cut black-Bianco-Crystal,shoes men EDUARDO SPADA N 43 Cod 15 SABBIA Vintage Derby shoes Lusso,Reebok ZQuick Dash Womens Running Sneakers Fitness Circuit-Training Gym Black,.
Reebok Women's Fast Flexweave® shoes Size 10 - Ash Grey - New Floor Model,
SAUCONY shoes SNEAKERS women CAMOSCIO NUOVE SHADOW O grey 0A6, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries).
Robert Clergerie Brown Suede Pull On Boots With Wedge Heel UK 5 US 7,Size 10 40 Alexander Wang Black Suede High Top Perry Lace Up Sneaker shoes 450,Skechers GOflex Ability - Charcoal Turquoise Walking Sneaker,Saucony Womens Omni 16 Grey bluee Running shoes Size 11 (AA,N) (175751),
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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good!
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Saucony Women's Grid Omni Walker-W - Choose SZ color,
It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.
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