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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

Ryka Women's Hailee Cross Trainer Mesh Walking Comfort Casual Running Leather,Sbicca Women's PLANTAIN Wedge Sandal - Choose SZ color,Sam Edelman New Carolena Black Womens shoes Size 8 M Boots MSRP 150,shoes VOILE whiteHE women Sneakers Trendy BORDEAUX Pelle naturale,Tessuto 9124,shoes Skechers Originals 82 Shimmers 144 BLK Womens Black Casual Trainers Memory,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

Roberto Cavalli Black Suede Strappy shoes With Leopard Pony Heel EU 39 UK 6,Saucony Women's Cohesion 10 Running shoes - Choose SZ color,Roberto Del Carlo Black Leather Pull On Mid-Calf High Heel Boots Sz.38 ITALY,Skechers Footwear Womens Ladies Go Step Padded Memory Foam Sneakers,S.Oliver 23631, Sneakers Basses Femme,.

SKECHERS GO WALK JOY EVALUATE, MÉTHODE 15619 BBK shoes pour women sportif,Reebok Women's Bd2104 Trail Running shoes 6 UK,Reebok Instapump Fury CO-OP Womens Running Trainers V67424 Sneakers shoes,Rockport Women's Willa High Top Black Leather shoes CH3486,.

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Reebok Women's Zpump Fusion 2.0 Le Ankle-High Running shoes,

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Sharif Croco Trim Buckle Detail Leather Knee High Riding Boots shoes BRN sz 6,Reef Women's Walled Low Textile Sneaker Grey Tie Dye Sneakers,shoes NAPAPIJIRI women Sneakers Trendy blue WINNIE1A-N62S,Saucony S30009-4 Womens Prowess Sneaker- Choose SZ color.,Sam Edelman Womens Penny Whiskey Leather Riding Boots Size 6 (198046),

Salomon X-Mission 3 W Trail Running shoes Women's New Size 6.5M,Scarpa shoes Ginnastica Casual Sportive Moda white Bianche Ragazzo Ragazza Don,shoes SUPERGA women Sneakers silver PU,Tessuto S002HG0-031-D,

Sexy Womens 23” Tall Brown Leather Jessica Simpson Alisin Boots 5” Heels Sz 8,Sam Edelman Kavi Ivory Multi Black Comfort Womens Athletic shoes Size 7.5 New,shoes BIKKEMBERGS Woman black BKW101408,Reebok white Klassisches Leder 543,Salomon Womens Speedtrak W Sangria SulphurSpring Black Trail Hiking shoes size 10,Skechers EZ Flex 3.0 - Beautify Women Mesh Black Slip On Trainers Size UK 3 - 8,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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Make sure you utilize all the big social media platforms such as:
Rieker Nablues-Waveletlack shoes women Anti-stress Sneakers Casual M6214-00, Instagram
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Roy Cooper Purple LACE UP Leather Boots 7.5M For Women Used, Pinterest

Saucony Dxn Vintage women Tan White Scamosciato e Nylon shoes da Ginnastica,Remonte Women's R3443 Low-Top Sneakers bluee (Ice Sky) 6 UK,SANDRO,superbe bottines en cuir neuves,size 39,

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At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Salomon Women's Wings Flyte 2 W Trail Running shoes 8 UK,River island black leather knee high heeled boots sz 6.,

Sam Edelman Black Booties Size 5.5 EUC,

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Saucony Peregrine 8 Women 8 Grey purple Aqua,

Santic Women Road Bike Bicycle Cycling Lock shoes Look SPD-SL System Yellow,Sbicca Women's Jewel Natural Jute Heeled Sandals,Skechers Go Walk 3-Unfold, Low Sneakers Woman,REEBOK VENTILA CO-OP CLASSIC VENTILATOR HEXALITE RESERVE GREY BLACK RED 4.5UK,SCARPA women REEBOK CLASSIC LEATHER,shoes SUPERGA LAMEW 2287S00DQU0 GUNMENTAL 909 MODA women FASHION,

SCARPA WOMEN'S SS12 TEMPO TRAIL RUNNING LIGHTWEIGHT MINIMALIST SHOES US 7 EU 38,shoes DIADORA HERITAGE women SNEAKERS TRENDY red BIANCO 159707-C4425,SAVE Asics Gel Netburner Academy 7 Womens Netball shoes (B) (0149),SCHUHE FRAU NEW BALANCE 574 LIFESTYLE WS574SNC,shoes Puma women - Fierce VR - black - 190347,Saucony Liberty ISO Size US 8.5 UK 6.5 Women's Running shoes Red,

Reebok white Klassisches Leder J 151,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

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shoes IGI&CO Woman VISONE 1159522-DSE,Ruby Shoo boots Juliette floral black NEW UK 4 EUR 37 suede, Easy access to information on all your services, pricing, and any specials you may be currently running.
Rieker M6003, Womens Low-Top Sneakers, Beige Nude 63, 4 UK 37 EU, Reebok ZPump Fusion 2.0 Womens Running shoes Trainers ALL SIZES AND COLOURS,Skechers for Work Women's Ghenter Srelt Work shoes, 77211BLK,Rieker Womens L. Zipper Boots Black Size 37 M EU or US 6,.
Reebok Womens Classic Leather Textural Suede Fashion Sneakers shoes BHFO 5805, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Skechers Double Up Womens Pewter Synthetic Trainer Size UK 3 - 8,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Marca: NAKED WOLFE
Suola: Gomma Numero: Vari
Suoletta interna: Pelle,Tessuto Materiale: Pelle naturale,Tessuto
Categoria: SNEAKERS TRENDY Colore principale: NERO
Codice: NWSTRACK-LEO

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Salomon Womens Ellipse 3 Lead Hiking shoes Size 7.5,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

Salomon Men's Sonic Aero Running shoes - Choose SZ color,

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The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Rieker 93655-35 Women's Red Rieker Tex Water Resistant Heeled Knee High Zip ...,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Salewa Women's Firetail EVO Mid GTX shoes, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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