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As a local salon owner there are a multitude of challenges you face on a daily basis — keeping clients happy, creating a fun company culture, ensuring inventory is fully-stocked — it seems like the list never ends. However, arguably one of the most challenging aspects to running a successful salon is coming up with fresh ways to attract new clients. 

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Skechers D'Lites Chalet Charcoal Faux Fur Collar Winter Boot- SiZE 10 NWB,Salomon Unisex-Kids XA Pro 3D K Trail Running shoes, Scarlet Ibis, 10.5K M US Kid,shoes women DC Heathrow TX SE Denim,shoes MEZZETINTE men green 1511ABRVE,Sbicca CHORD Womens Chord Ankle Bootie- Choose SZ color.,

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With a new year upon us, there is ample opportunity to make 2019 your best year yet when it comes to expanding your client list, increasing customer retention and generating more revenue. With that being said, revamping your salon marketing ideas is a great way to conquer these goals. Here’s a list of our favorite ideas that will help set you up for success.

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Running shoes Cushioning Breathable Lining Sport Rubber Fabric Lace-Up Adult PU,Skechers BOBS Women's Bobs Plush-Studious Cats Bal - Choose SZ color,Saucony Guide 10 Lt bluee bluee Running shoes 10350-1 Womens Sz 7 New,shoes Lotto Leggenda T4614 Slice Flowers women Sneakers Moda Fashion,Sanuk Women's Yoga Paradise 2 Flip Flop Natural Paradise Palms Textile Sandals,

Skechers Ladies 12825 Empire Black Pink Trainers,Regatta L Samaris Low, Women’s Low Rise Hiking Boots Grey (Briar Dkceri) 8 UK .,Skechers (SKEES) SYNERGY - TREND SETTER, Women’s Sports shoes Black(bbk) 4.5 UK,

Rieker L5223, Sneakers High Woman,Rond MEPHISTO Baskets pour women de Suede Textile semelle amovible offre,Skechers Graceful 2.0 Magnificent Journey Walking shoes, 10 B US Wide fit, (B...,SAM EDELMAN Boots Louie Suede Black Pewter Burgundy Fringe Cuffable Booties 9 M,Rocket Dog Women's Chowchow Summer Jersey Cotton Sneaker - Choose SZ color,Skechers D'lites Snow Park Women's Winter Boots,

If you’re not doing this already, you really need to be. Social media pages give salon owners a free (...yes, free!) opportunity to not only promote their business through words, but more importantly visually. Stop just telling potential clients why they should start coming to your salon. Show them! Take photos of your masterpieces, show the difference you make in each client’s life — the time and effort you put into making them beautiful both inside and out.  

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SAS Womens Walk Easy shoes Sneakers Women's Size 8.5 Nubuck bluee Diabetic,shoes women Tacco  Plateau 8 black Pleaser CLICK-02-3,Saucony Jazz Original silver sneaker S1044-461 for women Saucony JAZZ ORIGINAL W,Robert Clergerie Dark Brown Leather Ankle Boots 3'' Rubber Block Heel - US 9.5,

Make sure you utilize all the big social media platforms such as:
shoes DIESEL men SNEAKERS TRENDY yellow Pelle naturale Y01534-P1761-T2117, Instagram
Salomon Womens Ellipse 3 Lead Hiking shoes Size 7.5 (192991), Facebook
Salomon Sonic RA Pro Womens Running shoes - Pink,shoes Flex Appeal 2.0-Warm Wishes Skechers Brown Women, Twitter
Salomon Women's X Ultra 2 Running shoes 371649 24 Stone bluee Black, Pre-owned, Pinterest

Shï by Journeys Womens Promise Pointed Toe Ankle Fashion Boots,Salomon Vandon Lo GTX Ladies Walking shoes UK 7 US 8.5 EUR 40.2 3 REF 2024,SHOES UNISEX ADIDAS NMD_XR1 BA7233,

Requisite Edgware Boots Ladies UK 7 EUR 41 ref Da75,SAUCONY WOMEN'S SHOES SUEDE TRAINERS SNEAKERS NEW JAZZ O GREEN 406,Reebok Women's Realflex Train 5.0 Cross Trainer Black Infused purplec Coal ... New,

Reebok Women's Crossfit Lifter Plus Plus Plus 2.0 Training shoes 988884

At the risk of being completely cliche` - remember, a picture is worth a thousand words.

Rieker Women's's N4174-31 Slip On Trainers Red (Clear pink-grey 31) 4 UK,Sam Edelman shoes 8.5 Sneakers Fluffy Inside Burgundy Nwt,

Reebok Women's CROSSFIT TRANSITION LFT Sneakers Size 5 to 10 us AR0356,

shoes adidas superstar con glitter black e stelle silver,shoes NIKE AIR MAX 95 premium 538416-017 LIMITED EDITION NERPO BLACK UNISEX,SALVATORE FERRAGAMO BLACK SUEDE ANKLE BOOTS LOW BLOCK HEEL SIZE 10.5,Seattle Seahawks Womens shoes Canvas Low Top Sneakers FOCO New in Box,
Rockport Women's Marta Walking shoes Size 7.5 White,shoes Adidas Originals women TUBULARS75250_TUBULAR_DEFIANT BIANCO WHITE NUOVE,Reebok gigi hadid aztrek double 93 sneakers DV5387 Black bluee Grey gold - Authen,
shoes HIDE&JACK women Sneakers Trendy BEIGE Scamosciato MPLKLSOL,

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Skechers goldie - Flashow Trainers Womens Jewel Sparkle Fashion Flats shoes 73803,Remonte Women’s Boots Size 41 EUR 9.5 US Brand New,shoes Enval 2257900 Nappa Leather Soft Black Woman loafers Wedge leather,shoes UNISEX SNEAKER TRUSSARDI JEANS PELLE NERA FONDO CASSETTA 17TJ02,SKECHERS 13062 FLEX APPEAL 3 Memory women's shoes sports sneaker canvas fabric,Reebok Women's Yourflex Trainette Athletic shoes Sneakers MemoryTech- US10 (EU41),

shoes Skechers Burst - Ellipse Running Sneakers 12437 BBLP Woman Black Pink bluee,

Besides checking out your social media pages or listed profile, clients also frequently spend time on a salon's website. In many cases, your website is your first impression to a new client, and we all know how important a good first impression can be. With that being said, be sure your salon's website offers...

Silent D new ladies leather ankle boot size 37 86, Skechers Go Walk 4 Women's Comfort Walking shoes Low-Top Trainers Teal,S.Oliver stivaletti stivale alla Caviglia Boots bikerstiefelette damanschuhe,SeaVees Women's 06 64 Legend Sneaker Standard Fashion, True Navy, Size 5.5,
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shoes KHRIO' women Sneakers Trendy AVORIO 1323LUX-AV, Seduce-2000, 5'' Plain Stretch Knee Boot with Side Zip by PleaserUSA,shoes ESPRIT women Sneakers Trendy NAVY 028EK1W036-400,shoes MARCO TOZZI women Tronchetti black PU,Scamosciato 25424-001,.
shoes ADIDAS women Sneakers AZZURRO Tessuto BB2294, The ability to book an appointment easily and seamlessly straight from your website.
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Most clients prefer to go to salons that offer the convenience of online booking. It's one of the most important things a client will look for when choosing a salon to attend. In fact, 60% of consumers want to do business with salons that offer online booking. Now, booking an appointment over the phone? Not the most convenient way of doing things for your clients.

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With the Sam Edelman Women's Lauren Brown Riding Boots, Size 8,, clients have the ability to book an appointment straight from...

Item specifics

Condition:
New with box: A brand-new, unused, and unworn item (including handmade items) in the original packaging (such as ... Read moreabout the condition
Brand:

Reebok

Style: Shoes

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Some smart local businesses for salons to partner up with are...
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 For example, try something like: receive $10 off your first visit. All you have to do is make sure you’re providing any potential clients with a little extra incentive to step through your doors. Use these first-time specials as a means to give clients, who might have been slightly unsure, ample motivation for giving your salon a try. 

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Ros Hommerson Women's Marissa,

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You can’t always reinvent the wheel. In some instances, to attract more clients, you don't have to. Maybe you don’t have any new treatments or services this month - and that’s okay! You can easily work with what you have and essentially make something new from that. Think new product bundles. 

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Staying with a retail focused mentality here — consider giving away a free sample gift with purchases from time to time. This marketing idea works to benefit both you and your clients. 
 
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Ros Hommerson Women's Mara Black Stretch Fabric Slip-on shoes,SAUCONY DAMENSCHUHE TURNSCHUHE DAMEN WILDLEDER SCHUHE SNEAKERS NEU JAZZ ORIG 971,shoes PRADA LUSSO 3T6025 BIANCO BALTICO NUOVE 39,5 40 UK 6.5,Reebok GL 6000 WRAP Women's Classic Leather Trainers shoes bluee uk 6.5,Sam Edelman Grey Suede OTK over the knee boots,SCHUHE CONVERSE ALL STAR CHUCK TAYLOR 160955C yellow yellow UNISEX ORIGINA LEMON,

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It can be difficult attracting new clients to your salon, but that's only half the battle. The other half is making them stay and come back. A great way to do so is by creating a punch card loyalty program. 

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Ryka Women's Knock Out Running shoes - Choose SZ color,Hand your punch cards out like candy. A client comes in for a cut? Give them a punch card. A client comes in for consultation? Give them a punch card. The more people who get their hands on your punch cards, the more success you will be at building client loyalty and generating repeat clients.

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Rocawear RW Monogram gold Ankle Boots - Size 5,Skechers BOBS from Women's Bobs Alpine Black Diamo - Choose SZ color,Ricosta 95.25600 586 Trainers Suede Light Grey 177561,ROCKET DOG DA women SIDESTEP COWBOY PILOTA WESTERN brown black,.

The key to a successful referral program is to push incentives that are both enticing, yet simple. For example, maybe you try something such as: Skechers 11936 Sport Womens DLites Memory Foam Lace-up Sneaker,Me Time,. Bottom line, give your current clients incentives to bring new clients to your business for you. They’re a great source you should never underestimate.

RIVER ISLAND STUNNING PATENT LEATHER KNEE BOOTS, ZIP DETAIL,

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Emailing your clients a monthly newsletter is the perfect way for your salon to stay top-of-mind and remind clients to come pay (literally) you a visit. Important things to always include in your newsletter are as follows:

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Skechers 14968 Performance Womens You- Sneaker- Choose SZ color.,Current specials and promotions
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Saucony Women's Triumph ISO 2 Running shoes,

RIVER ISLAND LADIES BROWN LEATHER SUEDE OVER THE KNEE KNEE HIGH BOOTS UK6, Gift cards are the perfect gift for last minute shoppers. Additionally, they are the perfect gift for clients that might know their loved one wants a salon day or one of your products, but doesn't know what to exactly get (i.e. perfect for husbands for anniversaries). 

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This does not necessarily mean just when you’re in your salon. This means, always. Think of yourself and your stylists as models for your salon. If you're rocking a killer cut, enough to prompt a passerby to ask which salon you go to, you now have the perfect opportunity to introduce your salon. It pays to look good! 

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It's important to know the newest trends in the industry, but it's almost more important to know what's hot in your own backyard.

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Denise Prichard

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